TCS World 10K scheduled for May 19th #FeelthePride Majja Run to be a timed event to encourage amateur runners GoDaddy, Nature Valley, ASICS, Oakley, Fast&up & Help-Age India add to partner portfolio

Recognised as the largest mass participation event in South India, the Garden City is set to welcome the twelfth edition of the world’s premier Tata Consultancy Services World 10K.  The IAAF Gold Label Race will be flagged off from the Kanteerava Stadium on Sunday, 19th May 2019 and will keep with its consistency of attracting the best elite runners as well as enthusiastic amateurs from across the globe.

Beyond being a globally acclaimed sporting event that puts Bengaluru on an international racing calendar, the TCS World 10K today is also recognized for the phenomenal impact it creates in terms of social change through the Cubbon Park Rejuvenation Program, Madiwalla Urban Forest and being the largest sporting charity platform in South India. This is what makes Bengalurens proud hosts of a race that is a celebration of sport and spirit of the city.

Registrations which open on Sunday 17th March, will close on 26th April or earlier, depending on availability of running spots, with a priority line-up for the Open 10K participants and dedicated spots for first-time Women runners.

The USD 2,13,000 race is headlined by the Elite World 10K for Men and Women; amateurs competing in the Open 10K, running enthusiasts in the 5Km Majja Run, the 4Km Senior Citizens Run for participants above the age of 60 and the Champions with Disability.

The Majja Run which through the years has always attracted the highest number of amateur runners, will be introduced in a new avataar this year. The 5KM Run is now a completely timed category and will provide each registered runner with a timing chip in his/her personalised bib as well as a medal of completion on their finish. This initiative by Procam International, keeps with its vision of encouraging a healthier community as well as providing an opportunity for runners from across age categories including as young as 12-years a chance to be part of this mega event.

Commenting on the 2019 edtion, Vivek Singh, Joint Managing Director Procam International shared, “This year, the TCS World 10K celebrates the sense of pride the run provides to all stakeholders associated with the event. Additionally, our renewed vision for the Majja Run is in line with the country’s move towards a culture of fitness and the joy of competing with oneself and with each other. As always, the event continues to set new milestones and we are proud of putting Bengaluru on the global running map with the unrelenting support of our city authorities, partners and our runners. #FeelthePride and join in for the twelfth edition of the event.”

Celebrating his continued association as the Face of the Event, Superstar Puneeth Rajkumar urged Bengaluru, to get on to the streets to #FeelthePride and sharing his thoughts, said, “The TCS World 10K over the years has encouraged a healthy lifestyle amongst all. But most importantly, the event has truly managed to bring the community together as a collective, a proud collective of hosts. It is this sense of belonging that we invite you to #FeelthePride in our city and call Bengaluru your home with pride.”

Commenting on a 10 year long association with the run, Nagraj Ijari, Vice President & Head, TCS Bangalore Operations shared, "We are always excited to be back - and this year is even more special, because this year we celebrate our tenth year of being associated with this event. An association we feel that has gone by so fast." Continuing he added,  "Within TCS we also take fitness very seriously, and have multiple initiatives that support that vision including  Fit for Life, that encourages a lot of people to clock miles. And last financial year we our Bangalore offices clocked about 2.3 million kms among all our associates in Bangalore and are confident to doubling the number with  4.6 million kms already registered."


Procam International announced a slew of new partners to this year’s run. ASICS, the brand globally synonymous with running announced its association with the TCS World 10K as Sports Goods Partner, providing for Finisher Tees for the first thousand Open 10K finishers. OAKLEY, chosen by world-class athletes in competition, for its product design and enhanced sport performance was announced as the Performance Eyewear Partner. GoDaddy, who were introduced as part of the sponsor group as Domains and Online Presence Partner are on board with the purpose to reach out to aspiring entrepreneurs and business owners, participating in the events, and help them understand the benefits of having an online presence and the ease of creating a website.

In the nutritional space, Nature Valley comes on-board as the Recharge partner and Fast&Up as the Energy Drink partner for this edition of the run.  Nature Valley that was built on the vision to “Serve the world by making food people love” is also sponsor to some of the most prestigious sporting events globally. Fast&Up, the flagship sports nutrition brand of Aeronutrix Sports Products Private Limited is backed by innovative Swiss technology and caters to performance in sport, intelligent nutrition and dietary supplementation for an active lifestyle.

For the 2019 edition, the Senior Citizens category will be supported by the NGO, Help-Age India, as the Institution Partner. Established in 1978, Help-Age’s mission is to work for the cause and care of disadvantaged older persons and to improve their quality of life. With their experience and in-depth understanding of this category, the association will help re-energise the category.

The Tata Consultancy Services World 10K Bengaluru is also proud to be have continued support from, Channel Partner - Star Sports, Fashion Partner- Jabong, Hydration Partner- Bisleri, Recovery Partner- Volini Maxx, Driven by Partner- HARRIER, Timing Partner- Seiko, Hospitality Partner- ITC HOTEL, Print Partner- The Times of India, Radio Partner- 98.3 Radio Mirchi, Philanthropy Partner- India Cares Foundation and Medical Service Partner- Fortis Hospitals, Bengaluru.


TCS World 10K over the years has consciously taken steps to be an environmentally friendly and a 100% waste managed race.  HasiruDala Innovations, a social enterprise- focused on creating better livelihoods for waste pickers will spear-head and advise on different eco-friendly alternatives to ensure efficient waste management and over-see last mile disposal and consequent recycling plans.


In a bid to recognize the ardent runner, the Procam Slam was launched in 2018; a rewards and recognition program for runners who complete four feature races in Procam’s running calendar . The first edition of the Procam Slam concluded and in an over-whelming response, 125 runners have successfully completed the slam. These runners will be rewarded with a customized running kit, special bib number, unique crafted medal among others.

Adding a level of excitement moving forward, all four Procam races will now be featured in a slam – cycle. Commencing April 2019, there will be 4 Procam Slam cycles, Bengaluru - Mumbai; Delhi - Bengaluru; Kolkata - Delhi & Mumbai – Kolkata.

A runner now can start his/her Procam Slam cycle by participating in any of the 4 Procam running events and running the subsequent three distance running events promoted by Procam. This cycle adaptation of the slam, makes a participant eligible for the Slam cycle leaderboard (that will consist of the top 20 female & male runners based on aggregate net finish times), post completion of a cycle of finishing 4 consecutive feature races.

For eg: A successful Open 10K finisher in the TCS World 10K 2019 edition will be eligible to be considered in the Bengaluru - Mumbai Slam Cycle Leaderboard, post his completion of Marathon in the Tata Mumbai Marathon 2020, if he/she had also completed the feature races of Tata Steel Kolkata 25K 2019 and the Airtel Delhi Half Marathon 2019, within the defined cut-off time.

With the adaptation of cyclic structure for the Procam Slam, the first cycle (Bengaluru - Mumbai) leaderboard winners will be announced post the Tata Mumbai Marathon 2020 and subsequently at the end of each race on the Procam Running Calendar.

With an estimated over 26,000 runners set to participate in this year’s run, the 2019 edition of the TCS World 10K is all set to be a Sunday morning filled with community spirit and personal bests yet again.