TCS World 10K ‘Get Active Expo’ inaugurated The one-stop destination gives fitness enthusiasts a chance to experience the best in health, fitness and wellbeing

The Get Active Expo for the TCS World 10K Bangalore 2014 was inaugurated at the Koramangala Indoor Stadium on Friday, May 9, by Dr. N. Nagambika Devi, IAS, Principal Secretary to the Government, Youth Empowerment and Sports Department. Also present on the occasion were Hitesh Sharma, COO, Radio Mirchi, Dilip Jayaram, CEO of Procam International Pvt Ltd, the promoters of the TCS World 10K Bangalore.

From May 9 to 11, the Get Active Expo is organised and marketed by Radio Mirchi Activations as a one-stop destination for enthusiasts of health, fitness and wellbeing to come together under one roof.

The Expo will be on between 11.00 am and 7.00 pm on all the three days and will also be the venue for all confirmed participants from Bengaluru and its suburbs to collect their running numbers along with the runner kits. Outstation runners can collect their numbers and kits on Saturday, May 17 between 11.00 am and 5.00 pm at the Sree Kanteerava Indoor Stadium.

For the first time, leading sports brands such as Nike, Reebok, Adidas, Puma, Asics and Proline have displayed a wide array of products for the benefit of participants. Apart from them, TCS, Perfomax, Narayana Health, Jungle Formula, Wildcraft, Fit Pro, Oakley, Borges, Dr. Lal Path Labs, Enerzal, Art of Living, Myntra and Mana projects will also be present.

The expo will give participants ample time to study in detail, race day instructions, familiarize themselves with security arrangements, traffic restrictions, road closures and other arrangements that will come into force on Race Day, May 18.

For the seventh edition of the event, Radio Mirchi and Procam International Pvt Ltd have upped the ante and created a festive ambience of all participants with a perfect combination of entertainment & information.

Hitesh Sharma, COO, Radio Mirchi, said, “Radio Mirchi 98.3FM is glad to bring the Get Active Expo to Bangalore and give participants of the TCS World 10K an opportunity to celebrate the best in fitness, health and lifestyle plus experience all the excitement surrounding the event. It creates a platform for runners to witness the latest technological advancements in fitness and benefit from world class health and lifestyle brands under one roof.”

Charity bibs for the Majja Run at Rs. 1500 and Open 10K at Rs. 3000 are available with Bangalore Cares and at the Get Active Expo until numbers last. A slew of fresh initiatives have been planned to make the running experience on May 18 more memorable.

Dilip Jayram, CEO, Procam International Pvt Ltd said, “The Get Active Expo provides World 10K participants and Bangalore’s fitness enthusiasts an opportunity to experience the finest in fitness and wellbeing. As we inch closer to Race Day, it is exciting to see the enthusiasm and eagerness among the participants – indicated by the crowds visiting the Get Active Expo. I am sure that the Expo will be very well received just like it is every year before the run.”

The Get Active Expo will also showcase the exclusive limited line of TCS World 10K merchandise. This includes products like personalized coffee mugs with Bib number, name & timing printed, cool and slim USB memory sticks, unisex head wraps, creative laptop skins among other products.

In addition to this, the Get Active Expo has also hosted fun activities for the participants like Football Juggling, Street Magic, Zumba Dance, Dhol Kunita, B-Boying and Beatboxing.

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