Vayah Vikas to invigorate Senior Citizen Run category at the Tata Consultancy Services World 10K 2023

The 15th edition of Bengaluru’s favourite race will be flagged off from Sree Kanteerava Stadium on 21st May 2023

Bengaluru, 10th April 2023: The city of Bengaluru is gearing up for the world’s premier 10K run — the Tata Consultancy Services World 10K Bengaluru — set to take place on Sunday, 21st May, 2023. Participants from across the globe will #ComeAlive on the iconic boomerang route as they run, jog, walk to celebrate the indomitable human spirit.

Promoted by Procam International, pioneers of distance running in India, the TCS World 10K has announced a new partnership with Vayah Vikas, a non-profit organization based in Bengaluru, that focuses on building a supportive community for silvers, to strengthen the Senior Citizen Run Category.

The Senior Citizen Run has been an integral part of this World Athletics Gold Label Road Race since its inception. A distinct category within the race, it is a significant platform that acknowledges the importance of inclusivity and accessibility in athletic events.

The category highlights the significance of encouraging physical activity in later years, involvement of the seniors in the mainstream and an equal opportunity to explore new avenues. It also gives the silvers a chance to take centre stage and show off their talents, prowess, and tenacity.

Furthermore, this category can serve as a catalyst for additional projects, aimed at building an inclusive and accessible initiative that can engage and enrich older communities.

Dr Devi Shetty, Trustee, Vayah Vikas, said: “Vayah Vikas and Procam are partnering to encourage healthy aging among seniors through a 4.2 km walk/run. Physical activity has numerous benefits such as weight management, disease prevention, improved metabolism, lower blood pressure and stronger immunity. By leading by example, seniors can inspire the younger generations that age is not a barrier to achieving great things.”

Speaking about the association, Vivek Singh, Jt. MD, Procam International, said: “We have always believed that the energy and zeal that our seniors exude serves as an example to us all and inspire us to be better. We are thrilled to welcome Vayah Vikas as the SCR Facilitator. Their involvement will enhance the category and act as a beacon to further encourage seniors to take part.”

Registrations for the World Athletics Gold Label race are on in full swing and will continue till April 28 on subject to the availability of running places. In addition to the physical event, there will also be a virtual app-run exclusively on the TCS World 10K app, and registrations for it will remain open until May 15 or until running places are filled, whichever is earlier.

About Vayah Vikas

Vayah Vikas is a registered Trust created with a dream to build and strengthen the ecosystem for seniors and empower them to lead a productive and meaningful life. Services will be enabled through partners with various service providers aligned with our vision. In addition, we also design and operationalise services directly based on the needs emerging. We envisage to create a nationwide movement through the voice of the elderly that leads to policy reforms in favour of the rapidly growing elderly sector in the country.

The leadership behind the formation of this Trust is Mr Kris Gopalakrishnan (Business & Technology Thought Leader), Dr Devi Shetty (Narayana Health), Dr Alexander Thomas (AHPI), Ms Gauri Kumar (IAS–Retd), Prof Srinath Reddy (PHFI), Mr Arun Seth (Nasscom Foundation/ HelpAge), Prof Nandimath (NLSIU) and Dr Giridhar Gyani (AHPI).

Currently, we are designing 3 sets of services:

  1. Healthcare: Through health care partners, we are working out concessions on hospital bills, lab services, diagnostics, home health care, rehabilitation services, eye care, dental care and more.
  2. Legal Advisory: We are in the process of setting up a legal panel of lawyers who can provide free consultations in case of any legal queries.
  3. Engagements: Engage with people, write, and share articles, be part of events, meet like-minded people, access to job portals/ Volunteering/ Mentoring etc. and be part of a vibrant community.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is India’s premier sports management company and is involved in live events, sports consultancy, and live television production.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited the participation of the highest calibre of athletes and huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K — are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine, the health, fitness, and giving paradigm of our country.

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