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TCS WORLD 10K BENGALURU 2023 RAISES INR 2.72 CRORES&nbsp;Bengaluru, 12 July 2023: Tata Consultancy Services World 10K Bengaluru continues to serve as a testament to the power of sport, community and philanthropy. The landmark 15th edition on 21st May surpassed expectations as Bengaluru’s streets pulsated with vibrant energy to #ComeAlive with 27,000 participants, the fastest elite field and a lasting social impact.Central to the success of the philanthropic endeavour was the invaluable partnership with aidbees, the philanthropy partner that empowered 80 NGOs, corporates, individuals and runners to raise INR 2.72 crores for a multitude of causes. TCS World 10K Bengaluru has united the community in a common goal that benefits over 1 lakh less fortunate people every year.&nbsp; Strengthening the legacy as South India’s largest Sporting Platform, the event has now collectively raised INR 51.88 crore since the inception of the race in 2008.Dinesh Gundu Rao-Hon’ble Minister, Health &amp; Family Welfare, Govt. of Karnataka, said “It gives me great pleasure to be a part of this wonderful event which has become a landmark race in Bengaluru. Bengaluru is known for many things and the TCS World 10k has also played its part in putting Bengaluru on the world map. As the Health Minister I appreciate the importance of good health and physical activity is a very important&nbsp; part of that. This event brings people together to think about a fit and active lifestyle. Furthermore to use the event, as a philanthropic platform is a great initiative. I am personally thinking about taking part in the race next year.”Sunil Deshpande, Region Head, TCS Bengaluru, said “This year’s TCS World 10K Bengaluru was a truly remarkable experience, with a record 27,000+ participants gathering to showcase their indomitable spirit and enthusiasm for the race. We want to extend our heartfelt gratitude to everyone who participated and contributed to making the event such a resounding success. The TCS World 10K embodies TCS’ values of excellence, resilience, and togetherness, and is an endeavor to inspire people to believe in themselves and thrive to lead a healthy and active lifestyle. Furthermore, the TCS World 10K is driven by a strong commitment to championing important social causes. TCS as an organization is dedicated to creating a lasting and positive change in the community through collaborative efforts with our partners. Headstreams continued to be our charity partner this year and we wish them all the success. Moving forward, we remain resolute in our goal to continue uniting the community whilst creating a positive impact through sports, and look forward to creating a new record at the TCS World 10K Bengaluru next year.”In this edition, 80 NGOs benefitted in support of Child Welfare, Community Development, Disability, Education, Environment &amp; Animal Welfare, Girl Child &amp; Women Welfare &amp; Empowerment, Health, and Human Rights, Mobility Aids for the Disabled, Water conservation and Support for the Elderly among other causes.Rashmie Kumar, Founder Director, aidbees, said “This was our debut year of association with the World’s Premier 10K as the Philanthropy Partner. I’m ecstatic that we touched dream numbers in the form of 100+ participating individuals, 80+ NGOs and 29+ Corporates. We at aidbees hope that this milestone, becomes the stepping stone for a long-lasting association for larger social good and the funds raised impact many more people in need!”Naarayan TV, CMO, IDFC FIRST Bank, said “Marathons have gained popularity over the years as a celebration of a city. IDFC FIRST Bank’s association with TCS World 10K resonates with one of the Bank’s core pillars – Social Good. IDFC FIRST Bank has partnered with programs across education, health &amp; sanitization and entrepreneurship &amp; livelihood.&nbsp; IDFC FIRST Bank’s theme for the marathons across major cities is the #JourneyToTheStart, which hopes to inspire people to start their fitness, financial and philanthropic journeys. Marathons act as a platform to bring both people and NGOs on one platform, touching lives of the people positively.”Major General Ravi Murugan, AVSM-GOC Karnataka, Kerala and Sub Area, Indian Army, said “It is a great privilege for me to be here as part of a cause that is so worthy. I am from Bengaluru and I have been associated with the run for a very long time. One thing that has remained constant in long distance running is the commitment to fitness. Furthermore it epitomises commitment to self discipline and self belief. The presence of so many people at the TCS World 10K is testament to the spirit of giving and the strength of community. Kudos to all the partners who have made this event possible over the years.”2023 KEY MILESTONES<ul><li>7 NGOs have raised INR 10+ lakhs each.</li><li>In the Kindness Ambassadors category, four individuals raised over INR 5 lakhs each for 4 different NGOs.</li><li>Amongst the top corporate contributors, Atkins (member of SNC- Lavalin Group) has contributed INR 18 lakhs for Right To Live- Kote Foundation and Informatica Business Solutions contributed INR 13.90 lakhs for Smile Foundation, with the total contributed by Companies being INR 1,00,37,500/-</li><li>8 Young Leaders have cumulatively raised INR 11,98,919.</li></ul>Vivek Singh, Joint Managing Director, Procam International, said, “My brother Anil and I could not have envisaged for a better 15th edition of the TCS World 10K Bengaluru.&nbsp; With the unwavering support of all our partners, government authorities, athletic bodies and our runners -, the event stands for everything good! Kudos to the efforts put in by all our fundraisers and the team at aidbees. We are privileged that the event has instilled a remarkable sense of community and created a positive impact through giving.”TCS WORLD 10K PHILANTHROPY AWARD WINNERS 2023NGOs<ol><li>Right To Live – Kote Foundation – INR 27,63,569</li><li>Shrimad Rajchandra Love and Care– INR 18,45,351</li><li>Each One Educate One Foundation- INR 15,92,868</li></ol>CORPORATE CONTRIBUTIONS<ol><li>Atkins (Member of SNC Lavalin Group) – INR 18,00,000</li><li>Informatica Business Solution Pvt. Ltd. – INR 13,90,000</li><li>Karma Capital Advisors Pvt. Ltd – INR 7,27,500</li></ol>Highest Corporate Fundraiser- Balasubramaniam M (Cisco India) – 2,56,890.24HIGHEST INDIVIDUAL KINDNESS FUNDRAISERS<ul><li>Highest Fundraiser &amp; Kindness Champion (Raising a minimum of INR 10 Lakhs)<ul><li>Gautham CB for Neonates Foundation of India at INR 10,07,480</li></ul></li><li>2nd Highest Fundraiser &amp; Kindness Ambassador (Raising a minimum of INR 5 lakhs)<ul><li>Usha Baliga for Bangalore Kidney Foundation at INR 7,07,402</li></ul></li><li>3rd Highest Fundraiser Sudhir Shetty for VEER RATNA FOUNDATION at INR 709436</li><li>4th Highest Fundraiser MANISHA KHOSLA for Bhumi at 680680.42</li><li>5th Highest Fundraiser Patrick Pitchappa for Odisha Rising Foundation at 518534.44</li></ul>YOUNG LEADERS (individuals below the age of 18 years)<ol><li>Ishaan Gwalani aged 9 years raised INR 2,00,961 for Shrimad Rajchandra Love &amp; Care</li><li>PV Sricharan, 6 years old raised INR 1,77,384 for Each One Educate One</li></ol>

15 EDITIONS, 51+ CRORES RAISED BY 300 NGOs FOR 12 CAUSES, OVER 1 MILLION LIVES IMPACTED.jpg

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15 Editions, 51+ Crores Raised by 300 NGOs for 12 Causes, over 1 Million Lives Impacted

<h4>Murli Gavit and Tamshi Singh clinch title in the Indian elite category</h4>Bengaluru, 21 May 2023: In what will go down as a classic in Indian road running history, Sabastian Sawe (Kenya) took the men’s title and Ethiopia’s Tsehay Gemechu the women’s crown in the Elite category of the landmark 15th edition of the Tata Consultancy Services World 10K Bengaluru on Sunday.Among the Indian elite, Murli Gavit, making only his second appearance at the iconic race, dashed to a sensational finish to bag the Indian men’s title while debutant Tamshi Singh won the women’s category. Sawe, who clocked the world’s fifth fastest 10K time in Germany last month, ran a superbly-paced race to win in a close contest and Gemechu was equally impressive in the way she kicked on at the end in the prestigious USD 210,000 World Athletics Gold Label Road Race. The winners took home an equal prize cheque of USD 26,000 each in what is possibly one of the greatest road races in Asia. Sawe won in a time of 27:58.24 and Gemechu in 31:38.It was an Ethiopian 1-2-3 in the women’s race with Fotyen Tesafe finishing four seconds behind Gemechu and the experienced Dera Dida only seven seconds shy of the winner.aIt came down to the final kilometre after the trio grippingly ran almost similar times through2.5 km, 5 km and 7.5 km splits and it was a strong finish by Gemechu that saw this year’s Tokyo Marathon runner-up take the crown.In her previous visit to Bengaluru in 2019 Gemechu had finished sixth. “I was determined to get this victory. In 2019, I had made one mistake, this time I had the experience so this was an easier race. I think my track experience came in handy today,” she told reporters after her sensational win.Three Kenyans finished in the top four in the men’s race that saw last year’s winner and course record holder Nicholas Kipkoekir come fourth, as his countryman Sawe won in spectacular style after kicking on at the finish.Sawe won milliseconds ahead of Rodrigue Kwizera (Burundi) after the latter was ahead moments earlier in what was a gripping race. “It’s my first time here. I was feeling confident coming into the run because I’m coming off a victory in Germany. The last two kilometres was really tough. I told myself I have to push really hard, even the last 500m was very challenging,” he said.<h2>Powerful finish by Murli and Tamshi</h2>In the race for the Indian elite athletes, India’s most promising distance-runner Murli ensured a brilliant finish clocking 29:58.03 with Harmanjot Singh giving a close contest for the top spot. He finished with a time of 29:59.10 and Uttam Chand finished third with a time of 29:59.24.The Indian men’s race followed a similar template as the international one with the athletes running together as a pack from the get-go. Initially, it was Uttam Chand who led the charge, with Gaurav hot on his heels.While Uttam was being chased by Gaurav for most of the race, it was Harmanjot Singh and Murli Gavit who powered through the pack in the latter stages of the contest. The rankings changed significantly in the final couple of kilometres as the likes of Harmanjot and Murli went through the gears and took the contest down to the wire.It was Murli who had just the right amount of fuel in the tank to power through the home stretch as he stormed into the lead and finished ahead of Harmanjot and Uttam. “This was my second race here. I last took part in TCS World 10K in 2015. The weather didn’t matter much to me, I have been training well. Although this wasn’t my personal best, I am happy with the big win,” stated an elated Murli.Among the Indian women, it wasn’t as much of a tight contest, as the 19-year-old Tamshi Singh produced a personal best performance in only her first appearance here. She timed 34:12 while Poonam Sonune was second with a time of 34:29, and Seema finished third with the clock reading 34:30.Both Murli and Tamshi walked away with a grand cash purse of INR 2,75,000 each.The start of the women’s race, however, was a different story. It was Neetu Kumari and Bharti Nain who led the pack for the first 12 minutes, with Tamshi staying on their shoulders. But soon after, it was Tamshi who broke away just after the mid-way stage, and continued to build on.Soon enough, the youngster had a lead of about 50 metres. With no one coming close to challenging her, Tamshi continued in her merry ways finishing off the contest in style. “It feels great to win in my debut race here. I’ve never ran the 10K before. The prize money here will definitely help me in my career to buy shoes and other gear. Next, I’m going to prepare for All India University meet, that is my next target,” stated Tamshi.The 15th edition held in India’s running capital of Bengaluru also witnessed over 27,000 amateurs participate in a road race that has changed the fitness paradigm of the country and grown into one of the greatest road races in Asia.<h2>Results:</h2><figure class="table"><table><tbody><tr><th colspan="8">World 10K Men Overall</th></tr><tr><th>RANK</th><th>NAME</th><th>NATIONAL ITY</th><th>AWARD TIME</th><th>BIB</th><th>Split @ 2.5 Km</th><th>Split @ 5 Km</th><th>Split @ 7.5 Km</th></tr><tr><th>1</th><th>SABASTAIN SAWE</th><th>Kenya</th><th>00:27:58.24</th><th>2</th><th>0:07:03</th><th>0:14:19</th><th>0:21:27</th></tr><tr><th>2</th><th>RODRIGUE KWIZERA</th><th>Burundi</th><th>00:27:58.35</th><th>3</th><th>0:07:03</th><th>0:14:19</th><th>0:21:26</th></tr><tr><th>3</th><th>HILLARY CHEPKWONI</th><th>Kenya</th><th>00:27:59.70</th><th>16</th><th>0:07:04</th><th>0:14:19</th><th>0:21:27</th></tr><tr><th>4</th><th>NICHOLAS KIPKORIR</th><th>Kenya</th><th>00:28:05.09</th><th>1</th><th>0:07:03</th><th>0:14:19</th><th>0:21:26</th></tr><tr><th>5</th><th>NIBRET MELAK</th><th>Ethiopia</th><th>00:28:13.00</th><th>10</th><th>0:07:03</th><th>0:14:19</th><th>0:21:26</th></tr><tr><th>6</th><th>MILKESA MENGESHA</th><th>Ethiopia</th><th>00:28:20.81</th><th>12</th><th>0:07:02</th><th>0:14:20</th><th>0:21:26</th></tr><tr><th>7</th><th>SOLOMON BERIHU</th><th>Ethiopia</th><th>00:28:27.44</th><th>15</th><th>0:07:03</th><th>0:14:19</th><th>0:21:26</th></tr><tr><th>8</th><th>GEMECHU DIDA</th><th>Ethiopia</th><th>00:28:36.36</th><th>7</th><th>0:07:03</th><th>0:14:19</th><th>0:21:26</th></tr><tr><th>9</th><th>PATRICK MOSIN</th><th>Kenya</th><th>00:28:39.44</th><th>9</th><th>0:07:02</th><th>0:14:18</th><th>0:21:27</th></tr><tr><th>10</th><th>BIRHANU LEGESE</th><th>Ethiopia</th><th>00:28:45.57</th><th>11</th><th>0:07:03</th><th>0:14:19</th><th>0:21:31</th></tr></tbody></table></figure><figure class="table"><table><tbody><tr><th colspan="8">World 10K Men Indian</th></tr><tr><th>RANK</th><th>NAME</th><th>NATIONALITY</th><th>AWARD TIME</th><th>BIB</th><th>Split @ 2.5 Km</th><th>Split @ 5 Km</th><th>Split @ 7.5 Km</th></tr><tr><th>1</th><th>MURLI GAVIT</th><th>India</th><th>00:29:58.03</th><th>54</th><th>0:07:20</th><th>0:15:04</th><th>0:22:49</th></tr><tr><th>2</th><th>HARMANJOT SINGH</th><th>India</th><th>00:29:59.10</th><th>65</th><th>0:07:19</th><th>0:15:03</th><th>0:22:48</th></tr><tr><th>3</th><th>UTTAM CHAND</th><th>India</th><th>00:29:59.24</th><th>87</th><th>0:07:20</th><th>0:15:04</th><th>0:22:48</th></tr><tr><th>4</th><th>GAURAV MATHUR</th><th>India</th><th>00:29:59.38</th><th>66</th><th>0:07:19</th><th>0:15:04</th><th>0:22:48</th></tr><tr><th>5</th><th>SANDEEP KUMAR</th><th>India</th><th>00:30:03.25</th><th>67</th><th>0:07:20</th><th>0:15:04</th><th>0:22:48</th></tr><tr><th>6</th><th>PANKAJ KUMAR</th><th>India</th><th>00:30:22.14</th><th>62</th><th>0:07:20</th><th>0:15:05</th><th>0:22:48</th></tr><tr><th>7</th><th>SUNIL KUMAR</th><th>India</th><th>00:30:30.51</th><th>88</th><th>0:07:20</th><th>0:15:04</th><th>0:22:51</th></tr><tr><th>8</th><th>SAWAN BARWAL</th><th>India</th><th>00:30:33.21</th><th>68</th><th>0:07:20</th><th>0:15:04</th><th>0:22:51</th></tr><tr><th>9</th><th>RANJEET PATEL</th><th>India</th><th>00:30:38.14</th><th>71</th><th>0:07:20</th><th>0:15:04</th><th>0:22:58</th></tr><tr><th>10</th><th>DHARMEND ER .</th><th>India</th><th>00:30:48.48</th><th>61</th><th>0:07:20</th><th>0:15:04</th><th>0:22:54</th></tr></tbody></table></figure><figure class="table"><table><tbody><tr><th colspan="8">World 10K Women Overall</th></tr><tr><th>RANK</th><th>NAME</th><th>NATIONALITY</th><th>AWARD TIME</th><th>BIB</th><th>Split @ 2.5 Km</th><th>Split @ 5 Km</th><th>Split @ 7.5 Km</th></tr><tr><th>1</th><th>TSEHAY GEMECHU</th><th>Ethiopia</th><th>0:31:38</th><th>103</th><th>0:08:01</th><th>0:16:15</th><th>0:24:16</th></tr><tr><th>2</th><th>FOTYEN TESFAYE</th><th>Ethiopia</th><th>0:31:42</th><th>114</th><th>0:08:02</th><th>0:16:15</th><th>0:24:16</th></tr><tr><th>3</th><th>DERA DIDA</th><th>Ethiopia</th><th>0:31:45</th><th>106</th><th>0:08:02</th><th>0:16:15</th><th>0:24:16</th></tr><tr><th>4</th><th>JESCA CHELANGAT</th><th>Kenya</th><th>0:31:58</th><th>101</th><th>0:08:02</th><th>0:16:15</th><th>0:24:15</th></tr><tr><th>5</th><th>YALEMGET YAREGAL MEKURIYAW</th><th>Ethiopia</th><th>0:31:59</th><th>107</th><th>0:08:02</th><th>0:16:15</th><th>0:24:16</th></tr><tr><th>6</th><th>EVALINE CHIRCHIR</th><th>Kenya</th><th>0:32:04</th><th>104</th><th>0:08:02</th><th>0:16:15</th><th>0:24:16</th></tr><tr><th>7</th><th>ZEINEBA YIMER</th><th>Ethiopia</th><th>0:32:13</th><th>105</th><th>0:08:02</th><th>0:16:15</th><th>0:24:19</th></tr><tr><th>8</th><th>AMINET AHMED</th><th>Ethiopia</th><th>0:32:17</th><th>112</th><th>0:08:02</th><th>0:16:16</th><th>0:24:18</th></tr><tr><th>9</th><th>VICOTYCHEPNGENO</th><th>Kenya</th><th>0:32:23</th><th>102</th><th>0:08:02</th><th>0:16:14</th><th>0:24:20</th></tr><tr><th>10</th><th>FAITH CHEPKOECH</th><th>Kenya</th><th>0:32:30</th><th>108</th><th>0:08:02</th><th>0:16:15</th><th>0:24:26</th></tr></tbody></table></figure><figure class="table"><table><tbody><tr><th colspan="8">World 10K Women Indian</th></tr><tr><th>RANK</th><th>NAME</th><th>NATIONALITY</th><th>AWARD TIME</th><th>BIB</th><th>Split @ 2.5 Km</th><th>Split @ 5 Km</th><th>Split @ 7.5 Km</th></tr><tr><th>1</th><th>TAMSHI SINGH</th><th>India</th><th>0:34:12</th><th>155</th><th>0:08:42</th><th>0:17:26</th><th>0:26:02</th></tr><tr><th>2</th><th>POONAM SONUNE</th><th>India</th><th>0:34:29</th><th>158</th><th>0:08:44</th><th>0:17:27</th><th>0:26:05</th></tr><tr><th>3</th><th>SEEMA .</th><th>India</th><th>0:34:30</th><th>153</th><th>0:08:44</th><th>0:17:27</th><th>0:26:06</th></tr><tr><th>4</th><th>PREENU YADAV</th><th>India</th><th>0:34:38</th><th>164</th><th>0:08:43</th><th>0:17:27</th><th>0:26:13</th></tr><tr><th>5</th><th>RESHMA KEVATE</th><th>India</th><th>0:34:38</th><th>163</th><th>0:08:44</th><th>0:17:27</th><th>0:26:10</th></tr><tr><th>6</th><th>BHARTI NAIN</th><th>India</th><th>0:34:42</th><th>168</th><th>0:08:43</th><th>0:17:26</th><th>0:26:13</th></tr><tr><th>7</th><th>KAVITA YADAV</th><th>India</th><th>0:36:00</th><th>159</th><th>0:08:43</th><th>0:17:27</th><th>0:26:53</th></tr><tr><th>8</th><th>PRITI LAMBA</th><th>India</th><th>0:36:35</th><th>156</th><th>0:08:45</th><th>0:17:27</th><th>0:27:13</th></tr><tr><th>9</th><th>NEETU KUMARI</th><th>India</th><th>0:37:21</th><th>154</th><th>0:08:45</th><th>0:18:14</th><th>0:28:02</th></tr><tr><th>10</th><th>MEENU SHARMA</th><th>India</th><th>0:38:27</th><th>167</th><th>0:08:46</th><th>0:18:31</th><th>0:28:42</th></tr></tbody></table></figure>

Sawe, Gemechu win TCS World 10K Bengaluru crowns in sensational style.jpg

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Sawe, Gemechu win TCS World 10K Bengaluru crowns in sensational style

Bengaluru, May 19:Ethiopian Sabastian Sawę, who clocked the world’s fifth fastest 10K in Germany last month, has set his sights on taking down the course record at the prestigious Tata Consultancy Services World 10K Bengaluru on Sunday.Sawe clocked an impressive 26.49 last month, that puts the TCS World 10K Bengaluru men’s course record of 27:38 held by Nicholas Kipkorir Kimeli (Kenya) last year at risk.In Germany, Sawe also beat Kimeli, who finished third in a strong time of 26:54. Speaking to the media here in Bengaluru ahead of the Race Day this Sunday, Sawe said he is in great form to better his personal best.“I’m feeling good, and my shape has been good too, so I will try to do my personal best on Sunday. My goal for the year has been consistency, so I’ve been training hard but also making sure that I am not overstretching myself. I would say preparation leading up to the race has been very smooth,” an optimistic Sawe told reporters.Making his intentions clear about vying to clinch the title, Kipkorir too emphasised that he is a contender for the crown which comes with the cash prize of USD 26,000.“I’m excited to be back in Bengaluru and I am excited to defend my title. I know my peers are also eager to perform so I am sure it will be very competitive. I know the course and have done well here so I believe it is an advantage. Last year, the race was not easy at all. I was pushed really hard. It is important to maintain your shape consistently if you want to do well,” he said.“You can never judge what will happen on race day. That is the nature of the competition. Hopefully, we can push each other to break the course record,” he added.Stephen Kissa, a Ugandan national marathon champion with a time of 2:04.48, speaking to reporters said: “I like running in India, and I am expecting the weather to be good as well. I think the level of competition means; we can assist each other to get faster.”Ethiopia’s Tsehay Gemechu, runner-up at this year’s Tokyo Marathon, is a hot favourite for the women’s title. The women’s course record of 30:35 is by Irine Cheptai of Kenya.“My favourite surface is road. I have done good training and I will try to do my best on Sunday. I think I need more speed and after the Tokyo race I have been working on more speed,” she said.The 2023 TCS World 10K Bengaluru on Sunday, May 21, is a USD 210,000 World Athletics Gold Label Road Race that will see the Elite men’s and women’s winners claim an identical USD 26,000 purse. Additionally, if an athlete breaks the course record on Sunday, they will bag a prize of USD 8,000.ELITE START LIST – TCS World 10KBengaluruMEN<figure class="table"><table><tbody><tr><th>BIB</th><th>NAME</th><th>NAT</th><th>PB</th></tr><tr><th>1</th><th>Nicholas Kipkorir</th><th>KEN</th><th>26:51</th></tr><tr><th>2</th><th>Sabastian Sawe</th><th>KEN</th><th>26:49</th></tr><tr><th>3</th><th>Rodrigue Kwizera</th><th>BUR</th><th>26:56</th></tr><tr><th>4</th><th>Mathew Kimeli</th><th>KEN</th><th>27:07</th></tr><tr><th>5</th><th>Chimdessa Debele</th><th>ETH</th><th>27:10</th></tr><tr><th>6</th><th>Gemechu Dida</th><th>ETH</th><th>27:12</th></tr><tr><th>7</th><th>Stephen Kissa</th><th>UGA</th><th>27:13</th></tr><tr><th>8</th><th>Nibret Melak</th><th>ETH</th><th>27:26</th></tr><tr><th>9</th><th>Patrick Mosin</th><th>KEN</th><th>27:26</th></tr><tr><th>10</th><th>Birhanu Legese</th><th>ETH</th><th>27:34</th></tr><tr><th>11</th><th>Milkesa Mengesha</th><th>ETH</th><th>27:47 – 27:00.24</th></tr><tr><th>12</th><th>Maru Teferi</th><th>ISR</th><th>28:18</th></tr><tr><th>13</th><th>Mark Lomuket</th><th>KEN</th><th>28:27</th></tr><tr><th>14</th><th>Solomon Berihu</th><th>ETH</th><th>28:55 – 27:02.26</th></tr><tr><th>15</th><th>Hillary Chepkwoni</th><th>KEN</th><th>Debut – 59:20 HM</th></tr><tr><th>16</th><th>Levy Kibet</th><th>KEN</th><th>Debut – 13:02 5km PB</th></tr><tr><th>17</th><th>Solomon Boit</th><th>KEN</th><th>28:03 (PACER)</th></tr><tr><th>18</th><th>Kuma Dejene</th><th>ETH</th><th>28:55</th></tr><tr><th>19</th><th>Embay Goitom</th><th>ETH</th><th>&nbsp;</th></tr></tbody></table></figure>WOMEN<figure class="table"><table><tbody><tr><th>BIB</th><th>NAME</th><th>NAT</th><th>PB</th></tr><tr><th>1</th><th>Jesca CHELANGAT</th><th>KEN</th><th>30:01</th></tr><tr><th>2</th><th>Vicoty Chepngeno</th><th>KEN</th><th>30:14</th></tr><tr><th>3</th><th>Tsehay Gemechu</th><th>ETH</th><th>30:15</th></tr><tr><th>4</th><th>Evaline Chirchir</th><th>KEN</th><th>30:43</th></tr><tr><th>5</th><th>Zeineba Yimer</th><th>ETH</th><th>30:46</th></tr><tr><th>6</th><th>Dera Dida</th><th>ETH</th><th>30:51</th></tr><tr><th>7</th><th>Yalemget Yaregal Mekuriyaw</th><th>ETH</th><th>30:54</th></tr><tr><th>8</th><th>Aberash Minsewo</th><th>ETH</th><th>30:58</th></tr><tr><th>9</th><th>Faith Chepkoech</th><th>KEN</th><th>31:03</th></tr><tr><th>10</th><th>Mercyline Cherono</th><th>KEN</th><th>31:47</th></tr><tr><th>11</th><th>Aminet Ahmed</th><th>ETH</th><th>31:56</th></tr><tr><th>12</th><th>Rahel Daniel</th><th>ERI</th><th>32:23</th></tr><tr><th>13</th><th>Fotyen Tesfaye</th><th>ETH</th><th>32:39</th></tr><tr><th>14</th><th>Magdalena Shauri</th><th>TAN</th><th>32:40 – 66:37 HM</th></tr><tr><th>15</th><th>Birtukan Workineh</th><th>ETH</th><th>&nbsp;</th></tr></tbody></table></figure>

World’s fifth fastest men’s 10K runner Sebastian Sawe eyes TCS World 10K Bengaluru course record.jpg

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World’s fifth fastest men’s 10K runner Sebastian Sawe eyes TCS World 10K Bengaluru course record

Bengaluru, May 18, 2023:&nbsp;Celebrated former American Olympic and World 400m champion Sanya Richards-Ross hailed the power of mass-participation sports during a media interaction on Thursday, ahead of the landmark 15th edition of the Tata Consultancy Services World 10K Bengaluru.“I’ve not&nbsp;done a 10K before, but I did my first 5K last year. I never thought&nbsp;I’d&nbsp;run anything beyond&nbsp;800m actually, but when I took part,&nbsp;I had the most amazing experience of my life. I&nbsp;think there’s&nbsp;something special about running as&nbsp;a community and urging each other on,”&nbsp; said the race’s International Event Ambassador.“To see&nbsp;the growth of running in India, to hear that 27,000+ people have signed up for the TCS World 10K Bengaluru, it just&nbsp;shows&nbsp;the power of sport and the power of running.&nbsp;It&nbsp;means the world to me to be here, and I hope that this event will inspire more people to go out and run and fall in love with running,” the two-time Female World Athlete of the Year added.The 2023 TCS World 10K Bengaluru on Sunday, May 21,&nbsp; is a USD 210,000 World Athletics Gold Label Road Race that will see the Elite men’s and women’s winners claim an identical USD 26,000 purse.Richards-Ross is one of the most decorated track and field athletes and remains the only woman to win the 4x400m relay at three successive Olympics.The Jamaica-born won 14 medals across the Olympics and World Championships (indoor &amp; outdoor) and another three golds in World Relays, apart from numerous other IAAF Diamond and Golden League medals, among others.“I have had some great coaches.&nbsp;My coach Clyde&nbsp;Hart&nbsp;was definitely my rock. He would say&nbsp;that&nbsp;if I was consistent and tried to get better by 1% every year, I can remain the best in the world.&nbsp;This philosophy really helped me be the best in the world for many seasons, and eventually win that individual Olympic gold,” she said.“My family has been on the journey with me from the very beginning and made lots of&nbsp;sacrifices for&nbsp;me.&nbsp; They turned the garage into a gym. My mom was a personal trainer,&nbsp;so she started training me, and pushing me. Eventually&nbsp;my dad became a real student&nbsp;of the sport, and he was the one who said I could beat the world record. So, they truly have gone above and beyond&nbsp;for me.”Post her athletics career she turned into a published author, entrepreneur, TV personality, public speaker, and humanitarian.ENDSLIVE&nbsp;TELECAST&nbsp;Race Day proceedings will be live on Sony Sports1, Sony Sports1 HD, and Sony Liv from 6:30 am onwards&nbsp;&nbsp;

There’s something special about running as a community, says TCS World 10K Bengaluru Internation.jpg

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There’s something special about running as a community, says TCS World 10K Bengaluru International Event Ambassador Sanya Richards-Ross

Bengaluru, 17th May 2023: Procam International, promoters of the Tata Consultancy Services World 10K Bengaluru, highlighted arrangements in place for the landmark 15th edition that will witness 27,000+ participants #ComeAlive on the Boomerang-shaped route on Sunday, 21st May 2023.Race Director Hugh Jones spoke about the route to the media on Wednesday “Bengaluru is always a compact race. This city is always changing, and the run is unique because of the gradient that allows runners to make ground in the first 8 kilometers of the race, however the last 2 kilometers is where the winners will be determined. The road segment is often the most eventful segment of the run, and I am looking forward to seeing who emerges victorious.”Dr Priya Shreedharan, Director, Medical Operations, Fortis Hospitals Bengaluru, outlined the medical facilities available for the participants. “We have left no stone unturned to ensure that we are prepared for the event. We will have a robust team present, including doctors, physiotherapists and paramedics. We will also have medical stations strategically placed across the course and an intensive care unit as well.”Vivek Singh, Jt MD, Procam International, also spoke on the occasion. He expressed his excitement on being back in Bengaluru for yet another edition of the TCS World 10K.&nbsp; “This event has woven itself into the fabric of not just Bengaluru but across India. We have come such a long way from when we started. The most inspiring thing is the coming together of stakeholders across the board, whether it’s the Government of Karnataka, Bengaluru Police, Karnataka Athletic Association, Fortis or any of our numerous partners, to make this run a tremendous experience for the participants,” he said.Also present during the event were, A Rajavelu, Honorary Secretary, Karnataka Athletic Association, Mandar Pandya, Vice President and Head of Operations, Procam International and P.N. Sankaran, Director of Operations, Procam International.The 15th&nbsp;edition of the TCS World 10K Bengaluru start and finish lines across categories:<figure class="table"><table><tbody><tr><td>Race Category</td><td>Start Time</td><td>Start Location</td><td>Finish Location</td></tr><tr><td>Open 10K</td><td>5:30am</td><td>Inside Stadium</td><td>Outside Stadium</td></tr><tr><td>World 10K Women</td><td>7:10am</td><td>Inside Stadium</td><td>Inside Stadium</td></tr><tr><td>World 10K Men</td><td>8:00am</td><td>Inside Stadium</td><td>Inside Stadium</td></tr><tr><td>Champions with Disability &amp;Sr. Citizen Run (4.2k)</td><td>8:05am</td><td>Inside Stadium</td><td>Outside Stadium</td></tr><tr><td>Majja Run (5k)</td><td>8:50am</td><td>Inside Stadium</td><td>Outside Stadium&nbsp;</td></tr></tbody></table></figure>A record 27,000+ runners:<figure class="table"><table><tbody><tr><td rowspan="2">RACE CATEGORY</td><td colspan="3">TCS WORLD 10K 2023</td></tr><tr><td>Male</td><td>Female</td><td>Total</td></tr><tr><td>World 10KM Elite&nbsp;&nbsp;&nbsp;</td><td>57</td><td>41</td><td>98</td></tr><tr><td>Open 10K</td><td>12885</td><td>3797</td><td>16682</td></tr><tr><td>Majja Run&nbsp;</td><td>5446</td><td>3133</td><td>8579</td></tr><tr><td>Senior Citizens Run (SCR)</td><td>760</td><td>321</td><td>1081</td></tr><tr><td>Champions With Disability (CWD)</td><td>369</td><td>246</td><td>615</td></tr><tr><td>Total</td><td>19517</td><td>7538</td><td>27055</td></tr></tbody></table></figure>Runners who have birthdays on race day55 men and 21 women share their birthday on race dayRACE&nbsp;DAY ARRANGEMENTSProcam constantly strives to make the event both enjoyable and memorable for the runners.ARRANGEMENTS BY MEDICAL SERVICES PARTNER FORTIS<ul><li>1 base camp with 30 beds at the finish; 1 mini basecamp inside the stadium</li><li>4 medical stations on the route</li><li>7 ambulances and 2 mini ambulances</li><li>Medical personnel present at the finish equipped with stretchers and wheelchairs</li><li>8 medics on motorcycles along the race route to ensure help is available at all times</li><li>230 medical personnel to be present on the race day, including anesthetists, orthopedics, cardiologists, general physicians, and physiotherapists</li><li>100 nurses well-trained in basic and advanced life support to be present</li></ul>FACILITIES FOR THE RUNNERSFor the convenience of the participants, the following facilities are available along the&nbsp;route&nbsp;and at the start/finish.Facilities on-course<ul><li>Bisleri, Hydration Partner – 6 water stations along the route and one at the finish</li><li>FAST&amp;UP, Energy Drink Partner – 2 stations on the route and one at the finish</li><li>FAST&amp;UP, Energy Drink Partner – 2 Gel stations on the route, one at the 5.5 km mark and the other at 6.5km</li><li>Cadbury Fuse, Snacking Partner – 2 stations on the route, one at the 5.4km mark and the other at 6.4km</li><li>12 chemical toilets on the route for men</li><li>3 AC toilets for women</li><li>8 portable toilets for women</li><li>3 public toilets for women and men</li><li>Volunteers: around 500</li></ul>&nbsp;Security Services<ul><li>Policemen on duty: around 700</li><li>Private security: around 300</li></ul>&nbsp;Start/Finish Facilities<ul><li>Asics Warm-Up Zone</li><li>Hyperice Recovery Zone</li><li>Refreshments &amp; Medals</li></ul>100% Waste-Managed RaceCommitted to putting the environment first, the event has successfully undertaken projects such as the Madiwala Lake Urban Forest and Cubbon Park Water Rejuvenation.&nbsp;Over the last few years, the event has also proactively been implementing sustainable measures to mitigate waste generation in a mass participation event.These initiatives primarily focus on the reduction of plastic, waste segregation &amp; management and distribution of excess food in partnership with the BBMP and&nbsp;Hasiru Dala&nbsp;Innovations, a social enterprise focused on creating better livelihoods for waste pickers. They will spearhead and advise on different eco-friendly alternatives to ensure efficient waste management and oversee last-mile waste disposal and consequent recycling plans.Some of the green initiatives for the 2023 edition include:<ul><li>Ensuring Zero Waste to Landfill</li><li>Fast Track last-mile waste disposal</li><li>Reduced paper consumption</li><li>Reusable cloth bags for holding Bibs and personal items</li><li>Participants are encouraged to bring their own water bottles that can be refilled at water stations</li><li>Majja Run medals made from recycled metal</li><li>Excess food post-event to be distributed to the needy through NGO Swabhimaan</li><li>Waste paper and cardboard to be recycled into paper, files, craft paper etc.</li><li>Pet bottles to be recycled and converted into buttons which will be used in apparel</li><li>Waste segregation at source</li><li>Organic waste to be collected and converted to bio CNG at HDI’s biogas plant</li><li>All branding will be on cloth. NGO Swabhimaan will collect all the branding and make them into dry garbage collection bags which will be used back in the next event</li></ul>LIVE TELECASTRace Day proceedings will be live on Sony Sports1, Sony Sports1 HD, and Sony Liv from 6:30 am onwards

Garden City to #ComeAlive for the landmark 15th edition of Tata Consultancy Services World 10K B.jpg

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Garden City to #ComeAlive for the landmark 15th edition of Tata Consultancy Services World 10K Bengaluru

16th May, Bengaluru 2023: The Tata Consultancy Services World 10K is back and yet again Bengalureans have shown their ‘heart of gold’ by raising funds for causes that are dear to them. The philanthropy pillar for the TCS World 10K Bengaluru is driven by aidbees, the Social Kindness platform, this year. The social sector welcomes this platform as it provides an opportunity to get back on track with fundraising and involving all stakeholders of society.&nbsp;Over the years, there has been phenomenal growth and the event now stands unsurpassed and unchallenged as the single largest charity raising platform in south India. The 2023 edition of the event has till date raised INR 1.75+ crore in six weeks benefitting 78 Civil Society Organisations (CSOs/ NGOs).PHILANTHROPY IN 2023This year has been all about regrouping and ensuring regular programs stay on course. While the event will have regulars participating and fundraising, many new CSOs/ NGOs are participating for the first time, reaching out to civil society and raising funds for children, women, LGBT community and the differently abled, among others  Rashmie Kumar, Founder Director, aidbees, said, “The joy of running and the dedication to make a difference could not be more visible than by the tremendous turnout and the sale of the bibs. Bengaluru was sold out! First time ever.&nbsp;“The TCS World 10K Bengaluru helps the NGOs in building visibility in society and effectively maximising their donor base. The NGOs working for various causes are able to showcase their efforts and collect funds.&nbsp; This year, 78 NGOs have registered for the run and they’ve received funds of INR 1.75+ crore so far. Individuals and companies are super excited to run and support their chosen cause. aidbees is honoured to be associated with the event and we want to thank each donor who has contributed towards social welfare through us in this year’s edition!”Continuing with their Runner’s Pledge initiative – the event’s Associate Sponsor, IDFC FIRST Bank has pledged to contribute INR 1,000 to non-profits for every participant who completes 10K within 1 hour and 15 minutes. The pledge enables qualifying participants to choose from a wide array of social causes and non-profits supported by the bank.Vivek B Singh, Jt MD, Procam International, said: “Distance running and philanthropy are indelibly linked, and the people of Bengaluru have always been incredibly generous when it concerns social issues and greater good. Our runners and partners have turned the TCS World 10K Bengaluru into the largest sports philanthropy partner in south India. aidbees joins us this year as a philanthropic partner and has already made a great start, raising INR 1.75 crore.”Present during the occasion was Gautham CB, raising funds for Neonates, Somnath Bhagavatula from Atkins Global, the highest contributing corporate for Right to Live and Young leaders Kiva and Sahaj.Gautham CB,&nbsp; currently the top fundraiser for the TCS World 10K Bengaluru 2023 is running for Neonates Foundation of India with a target of INR 10 lakh. He has over 22 years of experience in Hospital administration, Business management, Advertising, Brand and Marketing management across different industry verticals.&nbsp;His specialties are Growth and Strategy and innovation in the hospital and healthcare industry. He is the Regional Head, West and North India of the Motherhood Hospitals and an MBA graduate from IIM Bangalore.WS Atkins India Pvt. Ltd., a group company of SNC-Lavalin Group Inc., Canada, is primarily engaged in rendering Engineering Design and Consultancy services. For the 15th edition of the TCS World 10K, Atkins is supporting Right To Live (Kote Foundation). Atkins has been involved in various philanthropic activities for many years. They have been connected with and supporting initiatives focusing on education, disability, sustainability, community development etc. On the intersection of running and fundraising, Somnath Bhagavatula - VP, Human Resources, Atkins Global, said, “We often associate running with sport, but when you start associating it with a cause, it brings life to the event. It gives a runner that extra layer of motivation to challenge themself. This is a very special initiative and I believe it will grow exponentially in the years to come.”The Tale of two young superstars: Kiva Mehta and Sahaj Mehta&nbsp;&nbsp;SR Love and Care also has two of the youngest fundraisers raising funds for the welfare of tribal women at the TCS World 10K – Kiva Mehta and Sahaj Mehta, both aged 6 and have raised 1.5 Lakhs each. The siblings spoke about their inspiration towards fundraising, “we wanted to fundraise for tribal women in Gujarat as they are less fortunate. We made videos and shared with family and friends, so that they can also help raise money for this cause.”The twins’ parents – Asheesh Mehta and Jashel Mehta have been a part of the Shrimad Rajchandra Mission and have been associated with the NGO for many years. Both Asheesh and Jashel have participated in the previous editions of the TCS World 10K, Bengaluru and have been fundraising for SR Love and Care. Their involvement in the Run dates to 2013.&nbsp;For individuals and groups alike, who wish to make a difference, please visit the page <a href="https://aidbees.org/">https://aidbees.org/&nbsp;</a> Find a cause that appeals to you and make a contribution today.

TCS World 10K Bengaluru 2023 has raised over INR 1.75 crore within 7 weeks.jpg

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TCS World 10K Bengaluru 2023 has raised over INR 1.75 crore within 7 weeks

~ Olympians Gopi T and Nitendra Singh Rawat to pose a tough challenge in men’s&nbsp; category while Sanjivani eyes third title ~Bengaluru, 15 May 2023: The much-awaited 15th Tata Consultancy Services World 10K&nbsp; Bengaluru returns for another exciting edition on 21 May, which will see a record 27,000+&nbsp; participants. Headlining the Indian elite challenge will be defending champion Abhishek Pal who is hoping to clinch the title for the second successive time.Abhishek, who won the previous edition of the Tata Consultancy Services World 10K&nbsp; Bengaluru, with a time of 30:05, will face formidable competition in the likes of Kartik Kumar and Gulveer Singh, both of whom finished just behind the winner.This year, the Indian elite line-up which has a cash purse of INR 2,75,000 each for men’s and women’s winners with a further INR 1,00,000 course record bonus will also see&nbsp; Olympians in contention with in-form T Gopi and Nitendra Singh Rawat lacing up at the start line.&nbsp;“I am excited and eagerly looking forward to race day once again this year. It was an enjoyable race last year, and I am hoping to put on a show and defend my title this year.&nbsp; This year with more elite runners added to the line-up, it will be quite a challenging yet exciting race,” Abhishek said.&nbsp;Both Kartik and Gulveer finished their races with a time of 30:06 and took their places on the podium next to Abhishek, who is an experienced campaigner in the Tata Consultancy&nbsp; Services World 10K Bengaluru. Along with Abhishek, Kartik and Gulveer, there will also be the likes of Pravin Khambal, Harmanjot Singh, Tirtha Pun, Kiran Mathre and Dinesh, all of whom will be eyeing improvements from their timings from last season and also a spot on the podium.&nbsp;In the women’s field, the upcoming edition of the Tata Consultancy Services World 10K&nbsp; Bengaluru could see a new athlete being crowned champion at the end of the week. 2019&nbsp; champion Sanjivani Jadhav will once again line-up at the starting line, with an eye on another winner’s medal. The Nashik-born athlete will be vying for her third title in this event and has been in good nick after a title win in Procam’s Delhi Half Marathon last year.“I missed out on the title last year by a small margin, but this year, I have been preparing hard for the race and will absolutely give it my very best to win the race again. Procam&nbsp; International has given us a good opportunity to win cash prizes which are very helpful in sustaining our careers. My aim will definitely be to win the top prize and also break my own&nbsp; course record,” Sanjivani said.&nbsp;In 2022, Parul was the first to cross the finish line with a time of 34:38 while Sanjivani bagged&nbsp; Silver as she finished moments later, with the clock reading 34:44. Sanjivani will face stiff competition from experienced runners like Kavita Yadav and Preenu Yadav, both of whom finished in the top 10 and will be keen to step up on to the podium this time. &nbsp;With Bengaluru weather permitting, Sanjivani and the rest of the field will be eying for better times in the 2023 edition of the TCS World 10K Bengaluru run on 21st May.

Defending Champion Abhishek Pal and Sanjivani Jadhav Eye More Glory at Landmark 15th TCS World 1.jpg

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Defending Champion Abhishek Pal and Sanjivani Jadhav Eye More Glory at Landmark 15th TCS World 10K Bengaluru on May 21, 2023

<h4>Men’s field includes defending champion &amp; world’s 4th fastest marathoner</h4>Bengaluru, 7 May: Rhonex Kipruto, the men’s world 10K road race world-record holder, will go for gold at the landmark 15th edition of the World Athletics Gold Label, TCS World 10K Bengaluru on Sunday, May 21, 2023.The Kenyan set a world mark of 26:24 in January 2020 in Valencia (Spain), a year after claiming the 10,000m track bronze at the World Athletics Championship in Doha.&nbsp;The 23-year-old, a former World U-20 10,000m champion, headlines an exciting field in the USD 210,000 prize fund race that includes 14 runners with personal bests under the course record of 27:38 set last year by defending champion Nicholas Kipkorir Kimeli of Kenya.&nbsp;The race promises to be a treat for running aficionados given the talented mix at the men’s start line that includes, apart from Kipruto and Kipkorir Kimeli, Gemechu Dida (winning the 10K in Lille, France in March), Birhanu Legese (the world’s fourth fastest male marathoner), Stephen Kissa (2:04.48 on his debut Haspa Marathon in Hamburg in 2022), and Sabastian Sawe (who finished seventh at this year’s World Cross Country Championships in Australia).&nbsp;The women’s field is equally exciting, with defending champion Irene Cheptai (Kenya), Ethiopia’s Dera Dida, the 2019 World Cross Country silver medallist), and the talented Tsehay Gemechu (who took second place at this year’s Tokyo Marathon in 2:16.56).The Elite winner takes home USD 26,000, and the athletes are further incentivized by an Event Record bonus of USD 8,000.Kipruto came fourth with a time of 27:09 in the Adizero Road to Records event in Germany last month, which was won by Sawe in 26:49 to move to fifth position on the men’s world 10km all-time list. Kipkorir Kimeli was third in the race in 26:54.“Considering the quality of the field there is big chance a new course record will be set this year. I hope that will be me! I’m thrilled to be coming to India. I’ve heard so much about this event and the field is truly exceptional,” Kipruto said.“This elite athlete field is amazing. Its like a World Championship taking place here in Bengaluru. It’s going to be exhilarating, both for the Elites and the amateurs. Can’t wait for May 21,” said Vivek Singh, Jt MD of race promoter Procam International.

World record holder Rhonex Kipruto to vie for honours at 15th TCS World 10K Bengaluru on May 21,.jpg

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World record holder Rhonex Kipruto to vie for honours at 15th TCS World 10K Bengaluru on May 21, 2023

<h4>India cricketer, ASICS Brand Ambassador Prasidh Krishna launches the&nbsp; &nbsp;exclusive TCS World 10K Bengaluru finisher tee</h4>Bengaluru, 5th May 2023: The landmark 15th edition of the World Athletics Gold Label TCS World 10K Bengaluru has been oversubscribed across all categories, with over 27,000 participants gearing up for race day — Sunday, 21st May 2023 — to be flagged off from the iconic Sree Kanteerava Stadium.Ethiopia’s Birhanu Legese, the world’s fourth fastest male marathoner, and Kenya’s Irine &nbsp;Cheptai, the women’s defending champion and course record holder, headline a formidable Elite field for the USD 210,000 prize money race.&nbsp;Amateur runners from across India and the world will stand in unison with the Elites at the start line to #ComeAlive and find joy as they traverse the picturesque AIMS-certified Boomerang-shaped route, featuring some of the most majestic structures of the city.Cheering on the participants will be multiple-time Olympic and World 400m champion Sanya Richards-Ross as the International Event Ambassador.TCS WORLD 10K FINISHER TEE LAUNCHEDThe joy of completing your first 10K or your 15th is just as fulfilling. It calls for months of commitment and dedication to carry you across the finish line. At Procam International, along with our Sports Goods Partner ASICS, we appreciate and strive to recognise this effort.Japanese sports performance brand ASICS is a long-standing official Sports Goods Partner of this premier race and its exclusive Finisher Tee was launched by India cricketer, ASICS Athlete Prasidh Krishna.The top 1000 finishers across men and women in the Open 10K will receive the finisher tee as a token of recognition for their efforts and achievement.Sunil Deshpande, Regional Head -TCS Bengaluru, said, “At TCS, we are thrilled to witness the overwhelming response to the momentous 15th edition of the TCS World 10K Bengaluru, which has been oversubscribed across all categories. As a leading global IT services provider, we endeavour to provide a platform for amateur and elite runners to showcase their skills, push their limits, and come together in the spirit of competition. The TCS World 10K Bengaluru embodies our commitment to promoting wellness, community, and perseverance, and showcase the power of sport to bring people together. We wish all participants the best of luck and look forward to an unforgettable race day on May 21st”.&nbsp;Naarayan TV, CMO, IDFC FIRST Bank, said, “IDFC FIRST Bank is delighted to be the Associate Sponsor of the TCS World 10K, Bengaluru one of the most recognized and sought-after marathons globally, for the second year in a row. This association aims to bring people together and provide support for different causes, close to their hearts. Through the runners’ pledge, IDFC FIRST Bank aims to promote the idea of giving back to the society. For every runner that completes the Open 10K Run at the TCS World 10K within 1 hour &amp; 15mins, our bank will donate Rs. 1000 on their behalf to an IDFC FIRST Bank supported NGO of their choice. The Bank promotes a healthy financial lifestyle with its customer centric products that are guided by ethics and powered with technology. We look forward to an event that radiates energy, inspires a spirit of camaraderie, and encourages people’s #Journeytothestart.”&nbsp;Rajat Khurana, Managing Director ASICS India &amp; South Asia said, “ASICS has been on a mission to promote its philosophy of ‘Sound Mind in a Sound Body.’ Through this association, we wish to educate runners about the positive impact of movement and how it’s important to focus on the well-being of not only body but also mind. This event is also important for us to communicate with the running community about various innovations and technologies that ASICS has to offer. With 11 stores in the city and 22 stores in the region, South India remains a priority market for us.”Speaking about the event, ASICS brand ambassador and Indian Cricket Team Member, Prasidh Krishna said, “TCS World 10K run is one of the premier races in the world and it gives every participant a perfect opportunity to push themselves and achieve their goals. ASICS has been instrumental in shaping my journey by providing me with the right kind of gear needed for my training and playing requirements. I deeply cohere with ASICS’ vision and philosophy and hope we are together able to bring about a meaningful change in the society.”RUN VIRTUALLY ON THE TCS WORLD 10K APPOver 1400 runners from across the world have already signed up to experience the magic of the TCS World 10K Bengaluru 2023 by joining the run virtually through the official TCS World 10K App. The virtual run ensures flexibility, and participants can run from wherever they are on the 20th&nbsp;&amp; 21st&nbsp;May&nbsp;2023.Registrations for the virtual run in the Open 10K and Majja Run are open until 15th May 2023, or until when running places are filled, whichever is earlier. Register now at <a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a>.Here’s a fantastic opportunity for the TCS World 10K Bengaluru 2023 virtual finishers to secure a&nbsp;registration spot in the Open 10K race category (on-ground) for the 2024 edition. We are reserving 1000 Open 10K non-complimentary spots&nbsp;each&nbsp;for male and female finishers of the virtual 10K and 250 Open 10K non-complimentary spots each&nbsp;for male and female finishers of the virtual Majja Run. These spots will be available on a first-come, first-served basis in the next edition of the event&nbsp;only. Entry rules and guidelines will apply.“We are absolutely delighted to receive an overwhelming response for the landmark 15th edition of this incredible TCS World 10K which has become synonymous with Bengaluru’s running culture. Race day this year is going to be electrifying with over 27,000 participants taking the start line. As always, our efforts to deliver this world-class event could not be possible without the support of our sponsors, partners and the Government of Karnataka,” Vivek Singh, Jt. MD, Procam International, said.MIRCHI GET ACTIVE EXPOThe Mirchi Get Active Expo is a one-stop hub for runners and fitness enthusiasts showcasing innovative offerings in the health, fitness and lifestyle world. It also gives runners the opportunity to avail themselves of exciting offers by&nbsp;leading sports &amp; lifestyle brands. All registered runners will need to visit the Expo to&nbsp;collect their running bibs.The Mirchi Get Active Expo will take place at the Jayamahal Palace, 1, Jayamahal Main Road (near Cantonment Railway Station Road), Nandi Durga Road Extension, Jayamahal, in Bengaluru. It commences on Thursday, 18th May, and runs through Saturday, 20th May. The Expo will remain open from 10:00 am to 7:00 pm on Thursday and Friday and from 10:00&nbsp;am to 5:00 pm on Saturday.&nbsp;The TCS World 10K&nbsp;is conducted under the auspices of the Karnataka Athletic Association and the Athletics Federation of India and is supported by the Ministry of Youth Affairs &amp; Sports, Ministry of External Affairs, Ministry of Home Affairs, World Athletics, Association of International Marathons &amp; Distance Races (AIMS), and Global Sports Communication.The TCS World 10K Bengaluru is proud and grateful for the support of&nbsp;our esteemed partners:Title Sponsor — Tata Consultancy ServicesAssociate Sponsor — IDFC FIRST Bank&nbsp;Sports Goods Partner — ASICS&nbsp;Driven by — Tiago.ev &nbsp;Snacking Partner — Cadbury FUSE&nbsp;Hydration Partner — Bisleri&nbsp;Energy Drink Partner — FAST&amp;UP&nbsp;Social Connect Partner – Vedanta &nbsp;Print Partner — The Times of India&nbsp;Entertainment Partner — Mirchi &nbsp;Medical Services Partner — Fortis&nbsp;Philanthropy Partner — Aidbees&nbsp;Hospitality Partner — ITC Windsor Bengaluru

Record 27,000+ participants register for landmark 15th edition of the TCS World 10K Bengaluru.jpg

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Record 27,000+ participants register for landmark 15th edition of the TCS World 10K Bengaluru

12 men &amp; 4 women own personal bests under the course record&nbsp;Bengaluru, 2 May: Kenya’s Nicholas Kipkorir Kimeli and Irene Cheptai will return to defend their men’s and women’s crowns respectively at the Tata Consultancy Services World 10K Bengaluru on Sunday, May 21, 2023, after winning the prestigious World Athletics Gold Label Road Race, with course records last year.&nbsp;Kipkorir Kimeli scorched the course in a time of 27:38 and Cheptai stormed to victory in 30:35 in the USD 210,000 prize fund road race that will see a formidable International Elite field take part in the landmark 15th edition, while enthusiastic amateurs from across India and the world descend on the Garden City, to soak up the atmosphere and enjoy the race.&nbsp;“I’m excited to be defending my title. I’ve prepared well and am feeling confident,” said Kipkorir Kimeli.&nbsp;The top 12 runners in the men’s field, hold personal bests under the course record and the top 3 have timed below 27 which makes the current line-up one of the closest and most competitive. In the women’s section, the top four runners have personal bests under the course record.&nbsp;“I’m thrilled to be back in Bengaluru and I have fond memories of India. I’ve trained well, but a lot depends on how you feel on race day,” said Cheptai.&nbsp;Also in the men’s fray are Ethiopians Gemechu Dida and Birhanu Legese, Ugandan Stephen Kissa and Kenya’s Sabastian Sawe, who finished seventh at this year’s World Cross Country Championships in Australia.Legese is a two-time winner of the Tokyo Marathon, Berlin Marathon silver medallist and a former champion of the Delhi Half Marathon and the Tata Steel Kolkata 25K, but the top spot has eluded him at the TCS World 10K Bengaluru; where he has finished on the podium a few times.&nbsp;“I’m feeling very positive but I hope that things fall my way,” said Legese, the world’s fourth fastest male marathoner.&nbsp;Dida is in good form after winning the 10K in Lille, France in March and a fourth place at the RAK Half Marathon in the UAE in February.Kissa, a Tokyo Olympian over the 10,000m, brings years of track speed to the road and clocked an impressive 2:04.48 on his debut Haspa Marathon in Hamburg in 2022. He was also a third-place finisher at the 2020 Delhi Half Marathon in 58:56.&nbsp;On the distaff side, Ethiopia’s Dera Dida, the 2019 World Cross Country silver medallist, ran a personal record and took home her first marathon victory in 2:21:11 at the Dubai Marathon in February this year. Dida is married to Tamirat Tola, the world marathon champion.&nbsp;Among the favourites for the women’s honours is also the talented Tsehay Gemechu, who took second place at this year’s Tokyo Marathon in 2:16.56.&nbsp;“We have put together an exciting field to celebrate the landmark 15th edition of the TCS World 10K Bengaluru on a new Boomerang-shaped course and we hope you enjoy the fantastic action on the cards. Looking forward to seeing you all at the start line,” said Vivek Singh, Jt MD of race promoters Procam International.TCS World 10K Bengaluru 2023 elite fields (with 10km personal best times)&nbsp;<figure class="table"><table><tbody><tr><th colspan="3">MEN</th></tr><tr><th>Irene Cheptai</th><th>KEN/1992</th><th>30:16:00</th></tr><tr><th>Jesca CHELANGAT</th><th>KEN/1998</th><th>30:01:00</th></tr><tr><th>Vicoty Chepnngeno</th><th>KEN/1993</th><th>30:14:00</th></tr><tr><th>Tsehay Gemechu</th><th>ETH/1998</th><th>30:15:00</th></tr><tr><th>Evaline Chrichir</th><th>KEN/1998</th><th>30:43:00</th></tr><tr><th>Purity Komen</th><th>KEN/1998</th><th>30:49:00</th></tr><tr><th>Dera Dida</th><th>ETH/1996</th><th>30:51:00</th></tr><tr><th>Yalemget Yaregal Mekuriyaw</th><th>ETH/2003</th><th>30:54:00</th></tr><tr><th>Aberash Minsewo</th><th>ETH/2001</th><th>50:58:00</th></tr><tr><th>Viola Chepngeno</th><th>KEN/1998</th><th>31:05:00</th></tr><tr><th>Dawit Seyaum</th><th>ETH/1996</th><th>31:25:00</th></tr><tr><th>Anchialem Haymanot</th><th>ETH/2001</th><th>31:50:00</th></tr><tr><th>Aminet Ahmed</th><th>ETH/2000</th><th>31:56:00</th></tr><tr><th>Rahel Daniel</th><th>ERI/2001</th><th>32:23:00</th></tr><tr><th>Fotyen Tesfaye</th><th>ETH/1998</th><th>32:39:00</th></tr><tr><th>Magdalena Shauri</th><th>TAN/1996</th><th>32:40:00</th></tr><tr><th>Catherine Reline AMANANG’OLE</th><th>KEN/2002</th><th>Debut</th></tr></tbody></table></figure><figure class="table"><table><tbody><tr><th colspan="3">WOMEN</th></tr><tr><th>Nicholas Kimelli</th><th>KEN/1998</th><th>26:51:00</th></tr><tr><th>Sebastain Sawe</th><th>KEN/1995</th><th>26:54:00</th></tr><tr><th>Rodrigue Kwizera</th><th>BUR/1999</th><th>26:56:00</th></tr><tr><th>Mathew Kimeli</th><th>KEN/1998</th><th>27:04:00</th></tr><tr><th>Kennedy Kimutai</th><th>KEN/1999</th><th>27:09:00</th></tr><tr><th>Chimdessa Debele</th><th>ETH/2003</th><th>27:10:00</th></tr><tr><th>Gemechu Dida</th><th>ETH/1999</th><th>27:12:00</th></tr><tr><th>Stephen Kissa</th><th>UGA/1988</th><th>27:13:00</th></tr><tr><th>Patrick Mosin</th><th>KEN/2000</th><th>27.26</th></tr><tr><th>Milkesa Menngesha</th><th>ETH/2000</th><th>27:00:24</th></tr><tr><th>Birhanu Legese</th><th>ETH/194</th><th>27:34:00</th></tr><tr><th>Muktar Edris</th><th>ETH/1994</th><th>27:57:00</th></tr><tr><th>Maru Teferi</th><th>ISR/1992</th><th>28:18:00</th></tr><tr><th>Mark Lomuket</th><th>KEN/1999</th><th>28:27:00</th></tr><tr><th>Solomon Berihu</th><th>ETH/1999</th><th>27:02:26</th></tr><tr><th>Hillary Chepkwony</th><th>KEN/1999</th><th>Debut</th></tr><tr><th>Levy Kibet</th><th>KEN/2003</th><th>Debut</th></tr></tbody></table></figure>

Kipkorir Kimeli & Cheptai return to defend titles at the landmark 15 th TCS World 10K Bengaluru .jpg

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Kipkorir Kimeli & Cheptai return to defend titles at the landmark 15th TCS World 10K Bengaluru on May 21, 2023

“In sport, you have to be patient, set realistic goals,” says Richards-RossBengaluru, April 25: Sanya Richards-Ross, the undisputed queen over 400m in her heyday, has been appointed as the International Event Ambassador for the 15th edition of the Tata Consultancy Services World 10K Bengaluru to be held on Sunday, May 21, 2023.The American former Olympic and World champion finished as one of the most decorated track and field athletes and remains the only woman to win the 4x400m relay at three successive Olympics.The Jamaica-born won 14 medals across the Olympics and World Championships (indoor &amp; outdoor) and another three golds in World Relays, apart from numerous other IAAF Diamond and Golden League medals, among others.“I’m thrilled to be a part of the TCS World 10K Bengaluru. Road running is the fastest-growing sport in India, and I witnessed the enthusiasm first-hand in Delhi during my previous visit to this country in 2018. India is turning into a global running destination. Look forward to seeing the runners #ComeAlive on the exciting Boomerang-shaped course. I’ll be there cheering for you at the start line,” said Richards-Ross, a two-time IAAF Female World Athlete of the Year.“In sport, you have to be patient, you have to nurture it, set goals — and you have to have realistic goals. When I have gotten ahead of myself, I haven’t had the same kind of success that I have had when I was slow and steady and patient in my training,” she added.The high point of her career came at the 2012 London Games where she clinched her maiden individual Olympic 400m gold following a third-place finish at Beijing four years earlier.“London was me running into my destiny. It was a dream I had since I was 9 years old, to be an Olympic champion,” said the 400m winner at the 2009 World Championships in Berlin.Richards-Ross, who retired from competitive sports before the Rio Games in 2016 due to injuries, turned into a published author, entrepreneur, TV personality, public speaker, and humanitarian.She is an NBC Sports Analyst and founder of MommiNation, a multi-media virtual community that supports Black Moms in every way.“We are thrilled to have Sanya Richards-Ross as the International Event Ambassador for the landmark 15th edition of the TCS World 10K Bengaluru. She showed remarkable tenacity, discipline, and commitment in bouncing back from the disappointment of Beijing, where she was a hot favourite, to win her maiden Olympic 400m individual gold four years later. I’m sure her presence will inspire the runners to achieve their goals,” said Vivek Singh, Jt MD, Procam International.While registrations for the open 10K are closed, spots for the fun-filled 5.1K Majja Run, that encourages families and friends to participate, are still open.For an enhanced and wider footprint, the event also includes a virtual run exclusively on the TCS World 10K App, and registrations for it will close on 15th May 2023, or as soon as running places are filled, whichever is earlier. Register now at <a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a>

Former Olympic & World 400m champion Sanya Richards-Ross is International Event Ambassador for t.jpg

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Former Olympic & World 400m champion Sanya Richards-Ross is International Event Ambassador for the TCS World 10K Bengaluru 2023

Bengaluru, 19th April 2023: Bengaluru, the bustling metropolis, is abuzz with excitement as the milestone 15th edition of the TCS World 10K Bengaluru draws closer. This World Athletics Gold Label Road Race has gained a reputation for being one of the most diverse races in the world, with participants ranging from professional athletes to senior citizens in the challenging open 10K, each with a unique story and motivation to cross the finish line.Among them are Sharada Venkatraman, KC Kothandapani and Janardan Ragunath. For these senior citizens, it’s not just about lacing up for the run, but it’s also about lacing up their spirit of adventure and determination to #ComeAlive and conquer the Boomerang-shaped iconic course on Sunday, 21st May.At 90, Janardan Byllahali Raghunath will be one of the oldest to compete in the open 10K. Previously a long-distance cyclist, the nonagenarian believes distance running has given him a tremendous sense of purpose following his retirement from the Indian Railways almost 30 years ago. He has competed globally, including marathons in Sydney and Dubai.About three decades ago, Janardhan was diagnosed with epilepsy. While it was a difficult time for him and his family, he attributes the good health he has enjoyed despite his condition to running. “I started running at 64 and it has given me such good health. Within a year of being diagnosed with epilepsy I stopped taking medication, it has been 27 years and I have had no major epileptic relapse. I am not saying you should not listen to your doctor, but your body has a conscience and you should listen to that first and foremost.”He further adds that the inclusive nature of the TCS World 10K is what beckons him to return every year. “There is a great sense of community. I feel like I am a part of something. I am inspired by the thousands of runners every year and I’d like to think when they see me run at the age of 90, when they see that I took up running at the age of 64, I inspire them to take up challenges they didn’t think they could conquer,” he said.Kothandapani is the man behind the Pacemakers running community. At 65, he will be competing for the 15th year in the upcoming edition. The sexagenarian began his journey in distance running when serving in the Indian Air Force, and has completed all six World Marathon Majors. He said TCS World 10K Bengaluru is one of his favourites.“Distance running requires commitment, consistency and discipline, all these values are greatly practiced in the Indian Air Force,” he said. “I was fortunate that I had access to great facilities, coaching and guidance in the Air Force. I started Pacemakers to build a community of runners, where we can learn, train and motivate each other,” he added.Among the 200 members of the Pacemakers is Sharada Venkatraman, who will be participating in the open 10K. Aged 70, she has competed in over 100 races. Her first marathon was in 2006 in Vermont and she hasn’t looked back since.On her late foray into the world of running, the septuagenarian said, “When I was young, the only outlet for women was perceived to be arts and crafts or cooking, singing and dancing, but I’m glad that has changed tremendously. I do hope I can play a part in inspiring more people to take up running.”The zenith of her running career was when she was selected to compete at the World Masters Meet in Sacramento. “It was an incredible experience to meet some of the best runners from all over the world and to learn from them,” she said.Running hasn’t come easy. She has had to circumvent numerous obstacles, whether it’s finding an auto rickshaw to Lalbagh at 4 am, caring for her mother who suffers from dementia, or taunts from those around her. “People would often say, this isn’t the age to run, look at what she wears, but I took it as a challenge to prove them wrong. I have been fortunate to receive support for people around me, my husband, my son, and coach KC Kothandapani have really empowered me.”“Running is a vitamin for me, it has kept me alive, physically, mentally and spiritually. When I am running, I feel my batteries are getting recharged and there is a sense of freedom from all other responsibilities, that is what keeps me coming back,” she concluded.

Age is just a number for these silvers participating in the challenging open category of the TCS.jpg

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Age is just a number for these silvers participating in the challenging open category of the TCS World 10K Bengaluru on May 21

<h4>The 15th edition of Bengaluru’s favourite race will be flagged off from Sree Kanteerava Stadium on 21st May 2023</h4>Bengaluru, 10th April 2023: The city of Bengaluru is gearing up for the world’s premier 10K run — the Tata Consultancy Services World 10K Bengaluru — set to take place on Sunday, 21st May, 2023. Participants from across the globe will #ComeAlive on the iconic boomerang route as they run, jog, walk to celebrate the indomitable human spirit.Promoted by Procam International, pioneers of distance running in India, the TCS World 10K has announced a new partnership with Vayah Vikas, a non-profit organization based in Bengaluru, that focuses on building a supportive community for silvers, to strengthen the Senior Citizen Run Category.The Senior Citizen Run has been an integral part of this World Athletics Gold Label Road Race since its inception. A distinct category within the race, it is a significant platform that acknowledges the importance of inclusivity and accessibility in athletic events.The category highlights the significance of encouraging physical activity in later years, involvement of the seniors in the mainstream and an equal opportunity to explore new avenues. It also gives the silvers a chance to take centre stage and show off their talents, prowess, and tenacity.Furthermore, this category can serve as a catalyst for additional projects, aimed at building an inclusive and accessible initiative that can engage and enrich older communities.Dr Devi Shetty, Trustee, Vayah Vikas, said: “Vayah Vikas and Procam are partnering to encourage healthy aging among seniors through a 4.2 km walk/run. Physical activity has numerous benefits such as weight management, disease prevention, improved metabolism, lower blood pressure and stronger immunity. By leading by example, seniors can inspire the younger generations that age is not a barrier to achieving great things.”Speaking about the association, Vivek Singh, Jt. MD, Procam International, said: “We have always believed that the energy and zeal that our seniors exude serves as an example to us all and inspire us to be better. We are thrilled to welcome Vayah Vikas as the SCR Facilitator. Their involvement will enhance the category and act as a beacon to further encourage seniors to take part.”Registrations for the World Athletics Gold Label race are on in full swing and will continue till April 28 on <a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a> subject to the availability of running places. In addition to the physical event, there will also be a virtual app-run exclusively on the TCS World 10K app, and registrations for it will remain open until May 15 or until running places are filled, whichever is earlier.About Vayah VikasVayah Vikas is a registered Trust created with a dream to build and strengthen the ecosystem for seniors and empower them to lead a productive and meaningful life. Services will be enabled through partners with various service providers aligned with our vision. In addition, we also design and operationalise services directly based on the needs emerging. We envisage to create a nationwide movement through the voice of the elderly that leads to policy reforms in favour of the rapidly growing elderly sector in the country.The leadership behind the formation of this Trust is Mr Kris Gopalakrishnan (Business &amp; Technology Thought Leader), Dr Devi Shetty (Narayana Health), Dr Alexander Thomas (AHPI), Ms Gauri Kumar (IAS–Retd), Prof Srinath Reddy (PHFI), Mr Arun Seth (Nasscom Foundation/ HelpAge), Prof Nandimath (NLSIU) and Dr Giridhar Gyani (AHPI).Currently, we are designing 3 sets of services:<ol><li>Healthcare: Through health care partners, we are working out concessions on hospital bills, lab services, diagnostics, home health care, rehabilitation services, eye care, dental care and more.</li><li>Legal Advisory: We are in the process of setting up a legal panel of lawyers who can provide free consultations in case of any legal queries.</li><li>Engagements: Engage with people, write, and share articles, be part of events, meet like-minded people, access to job portals/ Volunteering/ Mentoring etc. and be part of a vibrant community.</li></ol>About Procam InternationalSince its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by Anil and Vivek Singh, Procam is India’s premier sports management company and is involved in live events, sports consultancy, and live television production.With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited the participation of the highest calibre of athletes and huge public interest and attendance.Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25 K — are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine, the health, fitness, and giving paradigm of our country.

Vayah Vikas to invigorate Senior Citizen Run category at the Tata Consultancy Services World 10K.jpg

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Vayah Vikas to invigorate Senior Citizen Run category at the Tata Consultancy Services World 10K 2023

Find your inner joy and #ComeAlive | Run, Dance, Walk, Celebrate the Boomerang Register Now!Cadbury Fuse joins as the Snacking Partner l aidbees as the Philanthropy Partner l Vedanta as the Social Connect PartnerBengaluru, 28th February 2023: Procam International, pioneers of globally renowned distance-running events in India, have announced the 15th edition of the Tata Consultancy Services World 10K Bengaluru (TCSW 10K), scheduled for Sunday, 21st May. The milestone 15th edition of the World’s Premier 10K, highlights the growing popularity of distance-running events and the undeniable resurgence of participative sport in India.Today, the TCS World 10K is more than a race. It evokes something larger, something significant. The event is as much about the sport, as it is about giving back to society and creating an impact for good. Spectacular Course. Individual triumphs. Electric atmosphere. The sense of occasion. An emotional time.Making something within us #ComeAlive; giving off a powerful energy – is being capable of more than you imagined, doing something meaningful, believing in yourself, making it count, and finding your inner joy.Registrations for the USD 210,000 prize money event will commence tomorrow, Wednesday, 1st March 2023, and end on Friday, 28th April 2023, or as soon as running places are filled or whichever is earlier. For an even more enhanced and wide footprint, the event will also have a virtual app-run run exclusively on the TCS World 10K app, and registrations for it will end on Monday, 15th May 2023, or as soon as running places are filled or whichever is earlier. Register now on <a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a>.“This year, as the TCS World 10K Bengaluru completes 15 years, we celebrate 15 years of wellness, community, and perseverance,” said ES Chakravarthy, Global RMG Head &amp; Vice President, TCS.“Over the years, the event has brought together fitness enthusiasts from all over the world and cemented its position as one of the most impactful running events in the country. TCS has always believed in the power of sport and strives to build a healthier and more vibrant future through its many sporting events. The TCS World 10K Bengaluru is a testament to the company’s brand positioning of ‘Building on Belief’, which promotes belief in oneself, the community, and a bright future. We are excited to see runners and wellness enthusiasts back on the streets of Bengaluru to be part of this shared experience and celebrate community, camaraderie, and the power of sport,” he added.&nbsp;&nbsp;True to its status, the World Athletics Gold Label Race will see the best athletes and amateurs take to the start line in the 10K, the fitness enthusiasts in the Majja Run (5.1km), Senior Citizen Run and Champions with Disability (4.2km). To encourage women’s participation there are a limited number of running places reserved for women who cannot produce a timing certificate. Registration in this criterion will be on a first come first served basis.Dr. Ashwathnarayan C. N. , Hon’ble Minister of Information Technology – Biotechnology, Higher Education, Science &amp; Technology, congratulated the event on a landmark 15th year. He said, “I am confident that once again, the TCS World 10k will charge up the city as always. We feel really proud that Procam has been excellent in bringing the community together for a positive cause.”This is IDFC FIRST Bank’s second year with the Tata Consultancy Services World 10K Bengaluru, as the exclusive Associate Sponsor.Talking about the association, Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank said – “We are delighted to continue being the associate sponsors for the TCS World 10K Bengaluru, which celebrates the city and its people. We are a universal bank catering to customers and businesses alike. Supporting marathons aligns with our philosophy of Social-Good, which is one of the founding pillars of the Bank. The Bengaluru 10K is special because it is a hub of technology and innovation which is something that IDFC FIRST Bank is known for. We look forward to an event that radiates energy, inspires a spirit of camaraderie and encourages people.”&nbsp;Flagged off from the iconic Sree Kanteerava Stadium, the event’s spectacular course is shaped like a Boomerang. And it traverses the city’s most scenic and historic locations, including Vidhana Soudha, Cubbon Park, and Chinnaswamy Stadium.The Boomerang is a symbol of Bengaluru’s spirit, culture, and diversity. You can Run the Boomerang, Walk the Boomerang, Celebrate the Boomerang in costume, Do the Boomerang with family, friends, and colleagues, cheer along the Boomerang, or experience the Boomerang in your special way this year at the TCS World 10K, Bengaluru.Running is the fastest-growing participative sport in India. Approximately 700 new amateur runners lace up each day to begin their tryst with running. Distance Running has proven to be an effective experiential platform for brands. A sustainable model to have long-term engagement and immersive experience, with relevant touchpoints throughout the year.Since its inception, The TCS World 10K has joined forces with some of the best brands in the world and now joining the event are two new partners.Mondelez India’s premium countline brand Cadbury Fuse is its Snacking Partner. Loaded with delicious Cadbury, peanuts, and rich smooth caramel, a bar of Fuse is what everyone needs to beat the ‘bhaari bhookh’ after the race.Commenting on the partnership, Nitin Saini, Vice President- marketing, Mondelez India said “As a global snacking brand, partnering with leading events such as the TCS World 10K Bengaluru provides an exciting opportunity. After the Tata Mumbai Marathon, this is our second partnership with a running event, and it rightly reiterates the proposition of Cadbury Fuse being a tasty solution to consumer’s hunger needs<s>.</s> This product continues to be the perfect snacking partner for participants who want a quick, filling, and on-the-go snack. We are looking forward to being the snacking partner and providing our delicious bars to fuel their journey to the finish line.”India’s leading conglomerate Vedanta Limited joins as the Social Connect Partner.&nbsp;With transformation forWith transformation for a sustainable future at the heart of its business operations, Vedanta’s commitment to giving back to society has been a part of its core ethos.&nbsp;Started in 2020, aidbees is the world’s first social kindness platform, striving to make the world kinder with its various initiatives. aidbees joins as the Philanthropy Partner and is a one-stop platform for donations, community building, and volunteering.“Aidbees is elated to be associated with the 15th edition of TCS World 10K Bengaluru, 2023 as their philanthropy partner. This yearly event which has grown to be South India’s largest sporting philanthropy platform will give aidbees an opportunity to fulfill its mission of spreading kindness. We are sure that Bangalore runners will show their true nature of helping those in need,” said, Zamrooda Khanday, CEO, aidbees.Talking about its milestone 15th edition, Vivek Singh, Joint MD, Procam International said, “The TCS World 10K, Bengaluru is a celebration of life, a celebration of the human spirit that inspires us to go beyond ourselves and helps us #ComeAlive. With this 15th edition, we are committed to being bigger and better. This year, we welcome Vedanta, Cadbury Fuse and aidbees who share our vision of promoting mass participative sports and leveraging the power of community.He added, “The collective effort of our government authorities, sponsors, and runners has put this event on the global map of distance running. A Special mention to the Department of Youth Empowerment and Sports, who have supported the event since its inception and have been at the forefront of promoting sporting activities in Karnataka.”Tata Consultancy Services World 10K has continued support from the Government of Karnataka, Karnataka Athletic Association, Ministry of Youth Affairs &amp; Sports, Ministry of External Affairs, Ministry of Home Affairs, Bengaluru Police, Bruhat Bengaluru Mahanagara Palike, Department of Horticulture, Cubbon Park Walkers Association, Sports Authority of India, Athletics Federation of India, World Athletics, Association of International Marathons &amp; Distance Races and Global Sports Communication.The Tata Consultancy Services World 10K is strengthened by partnerships from&nbsp;Title Sponsor — TCSAssociate Sponsor — IDFC FIRST BankSports Goods Partner — ASICSDriven by — Tiago. evSnacking Partner — Cadbury FUSEHydration Partner — BisleriEnergy Drink Partner — FAST&amp;UPSocial Connect Partner – VedantaPrint Partner — The Times of IndiaEntertainment Partner — MirchiMedical Services Partner — FortisPhilanthropy Partner — aid beesHospitality Partner — ITC Windsor Bengaluru

Landmark 15th edition of Tata Consultancy Services World 10K Bengaluru is scheduled for Sunday, .jpg

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Landmark 15th edition of Tata Consultancy Services World 10K Bengaluru is scheduled for Sunday, 21st May 2023

Procam International, promoters of Tata Consultancy Services World 10K, highlighted arrangements that are in place for the 14th&nbsp;edition of the event which is expected to witness over 19,000 participants on Sunday, 15th&nbsp;May 2022. &nbsp;&nbsp;Returning to physicalReturning to physical race after a two years hiatus due to covid-19 pandemic, the organisers of TCS World 10K have taken several measures to ensure a safe race for all its participants. &nbsp;Outlining the various medical facilities, Dr. Vivek Jawali, Chief Cardiothoracic &amp; Vascular Surgeon, Chairman, Dept of Cardio Vascular Sciences, Fortis Hospitals, Bangalore&nbsp;said, “Fortis Hospitals take pride in being associated with the prestigious TCS 10K Run. As a medical partner, we have more than 200 medical professionals on-ground which include Senior Clinicians, Physiotherapist, Nurses and other support staff. All COVID protocols are being followed, the Fortis staff on-ground are fully vaccinated. We have organised two base camps – one inside the stadium and one outside in the campus. There are three medical stations enroute and fully equipped ambulances are placed at each of these stations. We have also organised mini-ambulances, bikers with a medical team member; approximately 25 spotters would be deployed at appropriate locations.”&nbsp;&nbsp;At the unveiling of the World 10K route for the TCS World 10K Bengaluru 2022 (L to R), Mandar Pandya-Vice President &amp; Head of Operations, P.N. Sankaran – Director Operations, Dr. Vivek Jawali, Chief Cardiothoracic &amp; Vascular Surgeon, Chairman, Dept of Cardio Vascular Sciences, Fortis Hospitals, Bangalore, A. Raja Velu, Hon’ble Secretary-Karnataka Athletic Association and Vivek Singh, Jt. MD, Procam International.Dr. Jawali also said “We at Fortis promote fitness and so many of our doctors and staff are participating in the run. Many of them are registering online and some would also be registering on-spot at the expo tomorrow.”&nbsp;Also present at the press conference was A Raja Velu, Secretary, Karnataka Athletics Association (KAA), who said, “We are happy the TCS World 10K Bengaluru is taking place after two-year gap. The KAA is extending full support for the event and we are providing 100 experienced technical officials who will be helping in conducting the race successfully.”&nbsp;The 14th&nbsp;edition of the TCS World 10K will see&nbsp;slight&nbsp;changes in the route. While the route for World 10K for elite men and women will remain the same as previous editions, there is a slight change in the route for the Open 10K category which will be flagged off at 5:30am on race day.&nbsp;“95 per cent of the route is the same except at the Kamaraj road. Due to the metro station construction, the distance lost there will be matched inside Cubbon Park, where the participants for Open 10K will need to take a left from KSLTA, go up till the round-about and come back on the original route and the finish line for this category will be outside Kanteerava Stadium on Kasturba Road,” stated Mandar Pandya, Vice President and Head of Operations, Procam International. &nbsp;RACE CATEGORIES &amp; START TIME &nbsp;<figure class="table"><table><tbody><tr><td>Race Category&nbsp;</td><td>Start Time&nbsp;</td></tr><tr><td>Open 10K &nbsp;</td><td>5:30am&nbsp;</td></tr><tr><td>World 10K Women &nbsp;</td><td>7:10am&nbsp;</td></tr><tr><td>World 10K Men &nbsp;</td><td>8:00am&nbsp;</td></tr><tr><td>Champions with Disability &amp; &nbsp;Sr. Citizen Run (4.2k) &nbsp;</td><td>8:05am&nbsp;</td></tr><tr><td>Majja Run (5k) &nbsp;</td><td>8:50am&nbsp;</td></tr></tbody></table></figure>Vivek Singh,Jt. MD, Procam International, “We are grateful to Dr Jawali and his team who have ensured every necessary precaution and protocols are in place to tackle any medical emergency that may arise during the race. I am also grateful to KAA who have been shoulder-to-shoulder with us, supporting the event from the very beginning.” &nbsp;“The weather in Bengaluru has been lovely over the past few days and with the Government providing us with a fantastic route, we may have a chance at creating a new course record this time. We have nine international athletes who have gone under the TCS World 10K course record time of 27.44.”RACE&nbsp;DAY ARRANGEMENTS&nbsp;&nbsp;Runners are TCS World 10K’s biggest stakeholders and Procam will continue with deploying initiatives towards making&nbsp;race&nbsp;day more memorable for all participants.&nbsp;&nbsp;MEDICAL ARRANGEMENTS BY FORTIS, MEDICAL SERVICES PARTNER&nbsp;<ul><li>1 base camp with 30 beds at the finish line &amp; 1 mini basecamp inside the stadium. &nbsp;</li><li>3 medical stations along the route. &nbsp;</li><li>7 ACLS ambulances and 3 Omni ambulances&nbsp;</li></ul>(Ambulances are stationed at junctions and will move in case of emergency and Omni at the finish for quick shuttling from the finish line to base camp in case of emergency&nbsp;<ul><li>Medical personnel present at the finish lines equipped with stretchers and wheelchairs to attend immediate emergency requirements.&nbsp;</li><li>Six Medics on Bikes along the race route to ensure help is made available at all times.&nbsp;</li><li>230 medical personnel will be present on race day that including 30 doctors — Chief Consultants, Anesthetists, Orthopedics, ICU care in charge, Cardiologists, General Physicians, Physiotherapists&nbsp;</li><li>As a helping hand to doctors, 100 nurses and support staff who are well trained for basic and advanced life support will be present</li></ul>FACILITIES FOR THE RUNNERS&nbsp;For the convenience of the participants, the following facilities are available along the&nbsp;route&nbsp;and at the start/finish.Facilities on-course &nbsp;&nbsp;<ul><li>6 Bisleri water stations on the course and 1 post finish by Bisleri, Hydration Partner &nbsp;</li><li>2 FAST&amp;UP stations on the course and 1 post finish by FAST&amp;UP, Energy Drink Partner&nbsp;</li><li>2 orange stations on the course&nbsp;</li><li>1 The whole Truth snack station, Official Snack &nbsp;</li><li>16 mobile toilets on the course</li></ul>Start/Finish Facilities &nbsp;<ul><li>Asics Warm-Up Zone &nbsp;</li><li>Volini Recovery Zone &nbsp;</li><li>Refreshments &amp; Medals&nbsp;</li></ul>ECO Stride &nbsp;Apart from being a globally acclaimed sporting event, the TCS World 10K has created a phenomenal impact in terms of social change and established itself as the largest sporting charity platform in South India.&nbsp;In the last few years, the event has also proactively been implementing sustainable measures to mitigate waste generation in a mass participation event.&nbsp;These initiatives primarily focus on the reduction of Plastic, Waste Segregation &amp; Management and Distribution of Food Waste in partnership with the BBMP and&nbsp;Hasiru Dala&nbsp;Innovations, a social enterprise- focused on creating better livelihoods for waste pickers. They will spearhead and advise on different eco-friendly alternatives to ensure efficient waste management and over-see last mile disposal and consequent recycling plans.&nbsp;TCS World10K&nbsp;and also the other events conducted by Procam recently received an award from Business World at the Recycling for Greener Tomorrow Awards 2022 for ‘Best Solid Waste Management Program in a Public-Private Partnership Model’Some of the initiatives for the 2022 edition of the run are highlighted below:&nbsp;Zero to Landfill&nbsp;&nbsp;TCS World 10K is committed to achieving Zero waste to Landfill. All the waste generated from the event will either be reused, recycled, composted&nbsp;or processed in a bio-gas facility.Limited Plastic Use&nbsp;<ul><li>All Branding and Signage banners that will be put out&nbsp;on race day,&nbsp;will be printed on cloth. After the event, all these cloth banners will be stripped off the frames and made into other utility products like bags etc. thus extending its use for as long as possible&nbsp;</li><li>Medals to be handed to runners in cloth pouches&nbsp;</li><li>Bibs at the expo will be distributed to the runners directly and without plastic envelopes&nbsp;</li><li>Food and Refreshments on Race Day to be given out in handy and reusable cloth bags&nbsp;</li><li>Runner Bags handed out in the Expo to be also made from Cloth.&nbsp;</li><li>Plastic trash bags will be replaced by HDPE re-usable bags&nbsp;</li></ul>Limited Plastic Water Bottles at the Event&nbsp;&nbsp;<ul><li>Water Dispensing Stations will be set up inside the Venue/Holding Area/Start/Finish Area.&nbsp;</li><li>Drinking water at the venue to be provided in 100% recyclable paper cups without plastic lining&nbsp;</li><li>Limited mineral water bottles to be provided at the refreshment area after the race to help refill when required.&nbsp;</li><li>Plastic Bottles to be provided on the route which will be properly collected and recycled.&nbsp;</li></ul>Waste Segregation and Management&nbsp;&nbsp;<ul><li>Strategically placed wet and dry waste bins to encourage participants and attendees to dispose of waste consciously which will facilitate waste segregation at source.&nbsp;</li><li>Excess edible food to be distributed through NGOs to deserving communities.&nbsp;</li><li>Directly connecting with the waste-picker community to ensure that they benefit from Waste generated as an added incentive apart from the part-time job opportunity.&nbsp;</li><li>Food Waste to be collected for processing in a Bio-Gas facility.&nbsp;</li><li>All paper cups will be sent to certified recyclers for recycling.&nbsp;</li><li>Any non-recyclable waste will be sent for co-processing as per SWM Rules&nbsp;</li></ul>Please see attached images from the Press Conference held on Wednesday. Also attached is the route map for the race.

Bengaluru all set for 14th edition of Tata Consultancy Services World 10K.jpg

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Bengaluru all set for 14th edition of Tata Consultancy Services World 10K

Former American sprinter and 2004 Olympic 100m champion Justin Gatlin has several nuggets of advice for both upcoming professional athletes in India and current amateur runners participating in the TCS World 10K Bengaluru 2022, being held on 15 May 2022. With over 20 years of experience as a legendary sprinter, Gatlin has several accolades to his name including winning Olympic Gold in the 100 m in Athens in 2004 to the Gold in the 100 m at the Beijing World Championships in 2017, to winning 4×100 m relay Gold at the Doha World Championships in 2019. &nbsp;This year, the theme for the TCS World 10K Bengaluru is to #ComeAlive. To be alive – is to be capable of more than you imagined, do something meaningful together, believe in yourself, make it count and to finding your inner joy. “This is the 14th&nbsp;year and the success in this event is here in Bengaluru. Be your biggest fan and biggest critic and believe in yourself. Run for yourself and run for your cause.” said Gatlin during a chat when asked about advice for participants at the TCS World 10K Bengaluru. &nbsp;Justin Gatlin-International Event Ambassador TCS World 10K 2022For Gatlin, who retired earlier this year on his 40th&nbsp;birthday, the journey to find himself after hanging up his spikes has been one filled with anticipation and nervousness. “Now it’s like almost a rebirth or restart for me, finding something new, a new passion, in the sport of track and field or sports in general.” When asked about his announcement, he labelled it “a bittersweet feeling” and the idea of his legacy being great “a double-edged sword” where he knows that it exists and yet it feels “normal” for him. “I didn’t have much pressure growing up to be the no.1 athlete. I was able to take my time to evolve and grow and understand what it meant to be successful.”&nbsp;Gatlin is no stranger to taking breaks in his career, with his two World Championships gold medals in the 100m, beating Usain Bolt for the title the second time, coming in 2005 and 2017, 12 years apart. “[In 2017] I had to find myself when I went into that race. I just felt – I’m going to go out there, I’m going to have fun with it and I’m going to compete at a level where it’s fun for me and take away all that pressure.” &nbsp;The pressure he refers to comes from needing to be on top of your game, especially in individual sports like track and field, where nearly everybody from your entourage to your fans are counting on you. “As athletes, you have to learn to evolve. The habits that you had at 19, can’t be the same habits that you have at 29 years old.” &nbsp;TCS World 10K Bengaluru International Event Ambassador Justin Gatlin Meet &amp; Greet with Dr. K. C. Narayana Gowda, Minister of Youth Empowerment &amp; Sports and Sericulture Government of Karnataka; Rajendra Kataria-IAS, Principal Secretary, Transport, Horticulture and Sericulture at Government of Karnataka; Dr. C. N. Ashwath Narayan, Minister of Higher Education, Government of Karnataka and Vivek Singh, Jt. MD, Procam International.But the joy from running, especially as short a distance as 100m, is something indescribable according to Gatlin. “It almost feels like you’re in the Matrix – everything slows down. Because when the gun goes off, it’s all a blur – you can hear yourself breathing, your heart racing, the roar of the crowd. It’s a beautiful feeling to have to run at such a high velocity of speed. You want to be able to replicate it over and over again.” &nbsp;Although it’s his first visit to India, he has already attended an Indian wedding – his own. “My wife is part Indian, and she wanted to celebrate her heritage at our wedding. So we had an American wedding one day and the next day, we had an Indian wedding.” The first activity he did in Bengaluru was get a taste of quality South Indian food, which he deemed as some of the best food he’s had. “It’s so flavourful and delicious, from vegetables to meat; a [definite] plus for me.”&nbsp;The conversation turned to advice that he may have for Indian athletes, with whom he has conversations on occasion through social media. “It’s not an even playing field when it comes to coaching or having the right resources. [But] I truly believe that there are Indian athletes out there who have the ability to be a gold medalist. They just need to be able to go out there and really learn their sport.” &nbsp;Gatlin points to the recent success of Tokyo 2020 Javelin Olympic champion Neeraj Chopra and urges Indian track and field athletes to draw lessons from there. “If you try to use every resource that you have, you won’t feel like you’ve let yourself down. Don’t think because wherever you came from that you cannot be successful. No matter if you make an Olympic team, you gave your heart and you put your heart out there to be as successful as you could be.” &nbsp;The USD $210,000 World Athletics Elite Label Race will witness some of the world’s finest distance runners on the roads of Bengaluru as well as thousands of mass participation competitors from across India.&nbsp;&nbsp;For the first time, the event will be conducted in two formats: on-ground and a virtual app-based run.&nbsp;For more details on registration, please log onto –&nbsp;<a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in/</a>&nbsp;

“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K Bengaluru Event Amba.jpg

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“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K Bengaluru Event Ambassador

– First stop Bengaluru, next stop Eugene –Five of the world leading distance runners gathered ahead of Tata Consultancy Services (TCS) World 10K Bengaluru 2022 on Sunday (15 May) for the traditional pre-race press conference at Sree Kanteerava Stadium on Friday.The two most important questions for all the runners were simple ones: “How fast do you think you will run on Sunday?” “and “What are your plans for the World Athletics Championships in Eugene this summer?”TCS World 10K 2022 International Elite Athlete (L to R), Muktar Edris (Ethiopia), Kibiwott Kandie (Kenya), Andamlak Belihu (Ethiopia), Hellen Obiri (Kenya) and Irine Cheptai (Kenya) at the TCS World 10K Media Center.“I feel confident I can run well on Sunday,” commented Ethiopia’s Andamlak Belihu, the defending TCS World 10K Bengaluru men’s champion from 2019, the last time the event was held in a physical form.“I made my marathon debut in Valencia in December, but it didn’t go well, and I had some injuries. I haven’t raced since then, but I have now recovered well, have trained well, and I didn’t want to miss this race.&nbsp; “I feel like India is my second home, this is my sixth trip here. The Indian people now know me and I can hear them cheering me and calling my name from the roadside,” added Belihu, who was a late addition to the race. Belihu has previously won the Airtel Delhi Half Marathon twice.&nbsp;“I have been to the World Championships and raced 10,000m on the last two occasions but didn’t get a medal so obviously I want to improve there and fight for a place on the podium [in Eugene],” said Belihu.By contrast, his compatriot Muktar Edris came away from the last two World Championships in 2017 and 2019 with 5000m gold medals in his hand on both occasions.“And I want to make it a third, of course,” said Edris. “After this race I will focus on the World Championships and start racing on the track.” TCS World 10K 2022 International Elite Athlete (L to R), Kibiwott Kandie (Kenya), Muktar Edris (Ethiopia), Hellen Obiri (Kenya), Irine Cheptai (Kenya) and Andamlak Belihu (Ethiopia) at the TCS World 10K Media Center.Edris’ achievements on the roads have been more modest than his track exploits but he feels that the TCSW10K Bengaluru this Sunday, the 14th&nbsp;edition of the famous race which was inaugurated in 2008, could be a great opportunity to make a big breakthrough.“My previous races over 10km on the road have been tough courses, often in Italy, where it has been difficult to run fast times. However, this looks like a fast course where I can run a personal best,” said Edris.Kenya’s former world half marathon record holder Kibiwott Kandie, the fastest man in the field, is clearly on form as he moved up to fourth on the world all-time list following his recent victory in the stunning time of 26:50 in the German city of Herzogenaurach just two weeks ago.&nbsp; He will start Sunday’s race possibly as the favourite and Kandie is looking to make significant inroads into his compatriot Geoffrey Kamworor’s course record of 27:44 that dates from in 2014.“I am hoping for a very quick race, and I can see this is a very fast course. As for the summer, I hope to make the Kenyan team going to the World Championships in the 10,000m, that’ll soon be my big focus. But if I don’t make the team then I start training for the roads again and race some half marathons in the autumn,” said Kandie.&nbsp;Kenya’s Hellen Obiri and Irene Cheptai were equally positive about the possibilities of improving on the women’s course record of 31:19 set by their friend and fellow Kenyan Agnes Tirop in 2018.“The other ladies, particularly the Ethiopians, are very strong. But I am also very strong, I have trained very well and I’m looking forward to this race, which will be last one on the roads before I turn my attention to the track,” said Obiri who, like Edris, has won the last two World Athletics Championships 5000m titles.Cheptai was the 2017 champion in Bengaluru. “And I feel very positive about victory again. I have looked at the field and I have been thinking about how I can beat these ladies. I think I can win again,” commented Cheptai, who was in great form in 2021 and finished sixth in the Olympic Games 10,000m last summer.In addition to the TCS World 10K Bengaluru for elite runners, there is an Open 10K, the Majja Run (5km) the Senior Citizens’ Race and the Champions with Disability Race (both 4.2km).The Open 10K and the Majja Run also have virtual runs. Full details of all the races are on the event website:&nbsp;<a href="https://web.archive.org/web/20220809223603/https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in/</a>

TCS World10K Bengaluru 2022 press conference highlights.jpg

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TCS World10K Bengaluru 2022 press conference highlights

At the TCS World 10K Bengaluru 2022 Philanthropy pc (L to R), Namitha Aacharya, Software Professional with Accenture, Pushpa Preeya, Nari Shakti Awardee of 2018, SP Ravi, President at Ocwen Financial Solutions Pvt Ltd, Sriram H M, Zonal Sales Head, Corporate Salary, IDFC FIRST Bank and Vivek Singh, Jt. MD, Procam International.The Tata Consultancy Services World 10K (TCS World10K) is back after 3 years and yet again the Bengalureans have shown their ‘heart of gold’ by raising funds for causes that are dear to them. The philanthropy pillar for the TCS World 10K is driven by India Cares Foundation. The social sector welcomes this platform as it provides an opportunity to get back on track with programme fundraising and involving all stakeholders of Society.Over the years there has been phenomenal growth and the event now stands unsurpassed and unchallenged as the single largest charity raising platform in South India. The 2022 edition of the event has to date raised INR 1.50 crore benefitting 55 Civil Society Organisations (CSOs/ NGOs).IMPACT 2019Just before the pandemic struck, the funds raised in 2019 were &nbsp;utilized to provide stay for over 100 children, 6,128 children’s educational requirements, 70 Girl children CBSE studies, 256 teachers’ salary, therapy for over 2,500 special children’s education and medical needs, medical camps for over 500 women, 100 early detection screening for children, etc., 82 women empowered through vocational training; over 1000 individuals provided medical treatment for various health issues;500+ trees planted, and much more.HIGH POINTSINR 46.05 crore raised since 2008Raised over INR 5.96 crore in 2019 editionDirectly impacted 25,000 individuals in 20202022 edition has already raised INR 1.50 crore benefitting 55 CSOs21 companies with 30 teams, 62 fundraisers and more than 1,500 donors are supporting 10 CausesIDFC FIRST Bank will contribute Rs. 1000 to non-profits on behalf of every participant that completes 10K within 1 hour and Rs. 2000 if that participant is an IDFC FIRST Bank customer.PHILANTHROPY IN 2022This year has been all about regrouping and ensuring regular programs stay on course While the event will have regulars participating and fundraising, many new CSOs/ NGOs are participating for the first time, reaching out to civil Society and raising funds for the children, women, LGBT community, differently abled, among others &nbsp;Dr. Rupande Padaki, Chairperson India Cares, announced, “Over the years, the Civil Society Organisations – CSOs/ NGOs that have taken this platform seriously have raised significant sums of funds for their work, building their visibility in Society, and increasing their donor base. This year we have more runner groups and serious runners fundraising for a cause that they care about, this augurs well for the social sector and there’s nothing more motivating than a runner’s passion and training being utilised for a cause. A sporting event that is so rounded is an exception. We are honoured to be a part of this.”In their first year of as the event’s Associate Sponsor. IDFC FIRST Bank has launched an interesting initiative.IDFC FIRST Bank has announced a pledge to contribute to social causes supported by the bank, on behalf of participants completing the 10K run in one hour. The initiative aligns with its philosophy of being a force for social good and with the TCS 10K Bengaluru’s theme of social inclusion. IDFC FIRST Bank will contribute Rs. 1000 to non-profits on behalf of every participant who completes 10K within 1 hour and Rs. 2000 if the participant is a IDFC FIRST Bank customer.&nbsp;The pledge&nbsp;enables qualifying participants to choose&nbsp;from a wide array of social causes and non-profits supported by IDFC FIRST Bank.IDFC FIRST Bank’s pledge will be fulfilled under its FIRST Impact social responsibility programme.&nbsp;Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank, said, “As the Associate Sponsor of the TCS World 10K Bengaluru, we want to not only energize participants after a long gap caused by the pandemic, but also make their run more meaningful and enable them to create a positive social impact.”Social good is one of the founding pillars of IDFC FIRST Bank and is demonstrated through the Bank’s diverse social responsibility programs but is also deeply rooted in the way it conducts its business. The Bank’s corporate social responsibility programme is focused on five areas: Education, Livelihoods, Women Empowerment, Health and Financial Inclusion. The Bank considers and implements social responsibility programs that have a potential&nbsp;to create sustained social change.&nbsp;Vivek B Singh, Jt. Managing Director, Procam International said, “The pandemic has put everyone through stresses one never imagined. The TCS World 10K continues in its endeavour to invoke the philanthropic spirit of the running community. It has over many years created a platform where people can contribute to a cause that they feel strongly about.&nbsp; We feel immense gratitude to acknowledge the incredible generosity shown by the people of Bengaluru who, like every year, have taken up the challenge to run for a cause that is close to their heart. We pride ourselves on being one of the few sporting events which have raised funds for several pressing issues in society. This has been possible due to the great efforts by our philanthropic partners India Cares Foundation.”We present some extraordinary individuals who have gone out of their way to support causes through the platform of TCS World 10K Bengaluru:✔&nbsp; &nbsp; &nbsp;Pushpa Preeya –&nbsp;Nari Shakthi Puraskar Awardee and Nominated for Padma Shree award for her work as a scriber. She is fundraising for Sense India&nbsp;✔&nbsp; &nbsp; &nbsp;Namitha Acharya&nbsp;an avid runner and a software professional running for Bal Utsav for the last 6 years&nbsp;✔&nbsp; &nbsp; &nbsp;S P Ravi President&nbsp;– India Manila Operations – Ocwen Enterprise Technology &amp; Shared Services fielding over 100 employees running to support Right to Live✔&nbsp; &nbsp; &nbsp;Mr Sriram H M, Zonal Sales Head, Corporate Salary,&nbsp;IDFC FIRST Bank&nbsp;— the event’s associate sponsor, innovatively linking timing of runners to donations towards various CSOs/ NGOsFor individuals and groups alike who wish to make a difference, please visit the page&nbsp;<a href="http://www.icfn.in/tcsworld10k/">www.icfn.in/tcsworld10k/</a>&nbsp; &nbsp;&nbsp;Find a cause that appeals to you and make a contribution today.&nbsp; &nbsp;

TCS World 10K Bengaluru 2022 has raised over INR 1.50cr within 5 weeks.jpg

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TCS World 10K Bengaluru 2022 has raised over INR 1.50cr within 5 weeks

16 men &amp; women athletes are below event course recordTata Consultancy Services (TCS) World 10K Bengaluru 2022 race promoters Procam International announced the full elite field for World Athletics Elite Label Race on Monday.The 14th&nbsp;edition of one of the world’s top road races over this distance will be held this coming Sunday 15 May.Prestigious additions to those already named – Muktar Edris, Kibiwott Kandie and Tadese Worku in the men’s race; Hellen Obiri, Irene Cheptai and Joyce Tele in the women’s race – include Kenya’s Rio 2016 Olympic Games 10,000m silver medallist Paul Tanui and his compatriot Nicolas Kipkorir Kimeli, who was fourth in the 5000m at the Olympic Games in Tokyo last summer.Tanui’s road racing record is rather modest, his personal best of 28:39 was when he finished sixth in the 2019 TCSW10K, but on the track the Japan-based runner has an outstanding record and has a best of 26:49.41. In addition to his Rio silver medal, Tanui has three World Athletics Championships 10,000m bronze medals to his name as well as a World Cross Country Championships silver medal.His younger compatriot Kipkorir Kimeli was the 2017 African U20 10,000m champion on the track and will arrive in Bengaluru in very good shape after running 12:55 for 5km on the road last month.Fellow Kenyan Bravin Kipkogei succeeded Kipkorir Kimeli as the African U20 10,000m champion in 2019 and made a big impression when he finished sixth in the famous 2020 Valencia Half Marathon, in which Kandie set a world record of 57:32, despite having been originally employed as a pacemaker.Kipkogei has raced sparingly in 2021 and 2022 but has the pedigree to make an impact in Bengaluru.A third notable Kenyan addition to the men’s field is Matthew Kimeli, who ran 58:43 for the half marathon last year and has already had three outings over that distance in 2022, culminating in a win in Herzogenaurach, Germany in 59:30 just nine days ago.Another man in great shape at the moment is the 2015 world U20 cross country champion Yasin Haji, from Ethiopia who has twice run 27:00 for 10km in recent weeks, firstly in the French city of Lille in March and then in Herzogenaurach.In total eight men in this year’s TCSW10K have run faster – either on the track or the roads – than Kenya’s Geoffrey Kamworor course record of 27:44 that dates from in 2014In the women’s race, a number of young and very talented road runners from Kenya and Ethiopia have been added to the elite field to challenge the three well-known names that have already been announced.Faith Cherono, from Kenya is just 19 and had a sensational international debut less than two months ago when she stunned onlookers with a superb win over 10km in Lille in 31:06. She followed that up by improving to 30:50 in Herzogenaurach.Ethiopia’s Tesfaye Nigsti is only two seconds slower than Cherono over 10km and has been in good form in half marathons recently, clocking a personal best of 1:06:17 in Valencia last October and going close to that mark twice in March, her only two races in 2022 before the TCSW10K.Seven women in this year’s TCSW10K have personal bests quicker than the course record of 31:19 set by Kenya’s Agnes Tirop in 2018.The TCS World 10K Bengaluru 2022 has a total prize fund of US$210,000, with the men’s and women’s winners taking home US$26,000 and course record bonuses of an additional US$8,000 on offer.“The world has had to wait three years because of the pandemic since the last TCS World 10K. This is the 14th&nbsp;edition of this fantastic race, and I am feeling very honoured because many of the world’s best distance runners have committed to coming back to India to make this one of the best events in the world over this distance,” commented&nbsp;Vivek Singh, joint managing director of race promoters Procam International.TCSW10K Bengaluru 2022 elite fields (with 10km personal best times) Men Muktar Edris (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27:17 Paul Tanui (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 26:49 (10,000m on the track) Kibiwott Kandie (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 26:50 Tadese Worku (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 26:56 Nicholas Kipkorir Kimeli (KEN) &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 26:58 Yasin Haji (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27:00 Bravin Kipkogei (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27:12 Mathew Kimeli (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27:11&nbsp;&nbsp; Abel Sikowo (UGA)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27.47 Telahun Bekele (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 27:53 Reynold Kipkorir (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; debut Emmanuel Kiprop (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; debutWomen Hellen Obiri (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 30:24 Irene Cheptai (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 30:44 Faith Cherono (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 30:50 Tesfaye Nigsti (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 30:52 Joyce Tele (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 30:59 Esther Borura (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 31:02 Faith Chepkoech (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 31:03 Pauline Esikon (KEN)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 32:17 Lomi Muleta (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; debut Tariku Alemitu (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; debut Yitayish Mekonene (ETH)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; debutIn addition to the TCS World 10K for elite runners, there is an Open 10K, the Majja Run (5km) the Senior Citizens’ Race and the Champions with Disability Race (both 4.2km).The Open 10K and the Majja Run have a the virtual run&nbsp; Details are on the event website:&nbsp;<a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in/</a>

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TCSW10K Bengaluru 2022 elite fields packed with talent

~&nbsp;ASICS&nbsp;launches exclusive Finisher’s Tee with Olympian T Gopi ~~ Veterans Parul~ Veterans Parul Chaudhary, Srinu Bugatha &amp; A B Belliappa to vie for glory ~&nbsp;At the TCS World 10K Bengaluru, 2022 press conference the ASICS Finisher Tee and the SEIKO countdown clock was unveiled by (L to R) Rajesh Patel, Head Marketing at SEIKO India, ES Chakravarthy , Vice President &amp; Global Head Resource Management Group, Tata Consultancy Services, TV Naarayan, Chief Marketing Officer, IDFC FIRST Bank, Gopi T, Olympian &amp; ASICS Ambassador, Sunil Deshpande, Centre Head, TCS-Bengaluru, Deepa Nayak, Coach, Asics Running Club, Bengaluru and Vivek Singh, Jt. MD, Procam International.The whistle has gone off for the resurgence of mass participation sports in India! Namma Bengaluru is gearing up with excitement for the 14th&nbsp;edition of the Tata Consultancy Services World 10K on Sunday, 15th&nbsp;May 2022. The formidable elite field and participants from all walks of life will stand in unison at the start line – coming alive and finding joy in what brings them happiness; as the race is flagged-off from the iconic Sree Kanteerava Stadium.To mark the 10-day countdown to the World Athletics Elite Label race, the TCS World 10K Bengaluru and the Official Timing Partner SEIKO unveiled the countdown clock along with various other sponsors and dignitaries.At the TCS World 10K Bengaluru, 2022 press conference the ASICS Finisher Tee and the SEIKO countdown clock was unveiled by (L to R) ES Chakravarthy , Vice President &amp; Global Head Resource Management Group, Tata Consultancy Services, Gopi T, Olympian &amp; ASICS Ambassador and TV Naarayan, Chief Marketing Officer, IDFC FIRST Bank.Registrations are in full-swing for all race categories across two formats of the event – on-ground and virtual run. The Registrations for Majja Run, Champions with Disability and Senior Citizen Run are open till Tuesday, 10th&nbsp;May, 2022. Headlined by the Elite World 10K, the event will witness in action the committed runners in the Open 10K,&nbsp;the amateur runners at the Majja Run&nbsp;–&nbsp;the colorful soul of the event, silvers in the Senior Citizens Run and the Champions with Disability in the CWD run.Rajashree R, chief marketing officer of TCS&nbsp;said, “At Tata Consultancy Services (TCS), we are delighted to be the title sponsor of the TCS World 10k Bengaluru for the last 11 years. We are proud that TCS World 10K has now become an integral part of the city calendar attracting a lot of participants not only from the city but across the globe as well. Our “We believe” campaign will celebrate runners, besides recognising and honouring the support system they need to be successful. From family, friends, coaches, training partners and colleagues to all those at TCS involved in race day preparation and everyone needed to orchestrate the actual event, The commitment reflects our brand’s theme ‘Building on Belief’ which values the belief in self, community, and a beautiful tomorrow.”INDIAN ELITE LINE-UP:&nbsp;This edition of the elite line-up includes a healthy mix of veterans and promising young sensations from across the country. With a total prize fund of US$210,000, the overall Women’s and Men’s champion will take home 26,000 USD each and the Indian men and women champion will take home INR 2,75,000 each. In addition to the prize money, the Indian winners also stand a chance to win an event record bonus of INR 1,00,000 and an event record jackpot of INR 1,00,000.Delhi half marathon 2020 Gold medalist and TCS World 10K Silver medalist Parul Chaudhary will lead the Indian Elite Women’s category. Parul will receive tough competition from TCS World 10K Bronze medalist UP’s Chinta Yadav and Tata Mumbai Marathon (Half Marathon) 2020 3rd&nbsp;place finisher &amp; Tata Mumbai Marathon – Half Marathon winner Monica Athare. along with Delhi Half Marathon 2020 runner up&nbsp;Komal Jagadale on race day.Tata Mumbai Marathon &amp; Delhi Half Marathon 2019 winner and Delhi Half Marathon 2020 Silver medalist Srinu Bugatha will lead the men’s line-up. He will be challenged by SAF Nations Marathon 2022 Bronze medalist A B Belliappa. Srinu &amp; AB Belliappa both have qualified for 2022 CWG &amp; Asian Games. The other contender for the title is Anish Thapa, New Delhi National Marathon 2022 silver medalist and Delhi Half Marathon 2020 fifth place finisher Tirtha Pun, along with Narendra Pratap Singh, who finished first in the 10,000m event at the&nbsp;Khelo India University Games 2020.Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank, said,&nbsp;“We believe that we all have the power to make an incredible impact on people’s lives. Under our FIRST Impact social responsibility programme, we are excited to announce a pledge to contribute to social causes on behalf of TCS World 10K Bengaluru participants. IDFC FIRST Bank will contribute Rs. 1000 to non-profits on behalf of every participant who completes 10K within 1 hour and Rs. 2000 if the participant is an IDFC FIRST Bank customer. An interesting aspect of this pledge is that it enables qualifying participants to choose a cause that matters to them. So as the countdown begins, participants are inspired to run for a cause. Every person who completes the Run will not only experience the joy of the run but also that of making a difference to someone.”ASICS FINISHER TEE: ASICS, a Japanese sports performance brand that has been developing sports footwear and apparel for more than 70 years, has partnered with Tata Consultancy Services World 10K Bengaluru – as the official ‘Sports Goods Partner’. As part of the collaboration, ASICS launched its Finisher Tee at the countdown press conference in Bengaluru, the T-Shirt was unveiled by ASICS’ Athlete, Olympian and Asian Marathon Championship Winner, T. Gopi.The top 950 finishers in the Open 10K category across men and women will be presented with this tee as a token of appreciation for their effort and hard work.Mr. Rajat Khurana, Managing Director ASICS India &amp; South Asia&nbsp;said, “The last few years, ASICS has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a ‘Sound Mind in a Sound Body.’ Through this association, we wish to enable runners across all age groups to push themselves to achieve new goals and experience the joy of running. This event is also important for us to communicate with the running community about various innovations and technologies that ASICS has to offer. With 7 stores in the city and 16 stores in the region, South India remains a priority market for us.”Speaking about the event, ASICS brand ambassador, Olympian &amp; Asian Marathon Championship Winner, T Gopi&nbsp;said, “TCSW10K run is one of the premier races in the world and I’m privileged to be part of the event. It gives me a platform to challenge myself and set my mind free. ASICS has been instrumental in shaping my journey by providing me with the right kind of gear required for my training and regular field practice. I deeply cohere with their vision and philosophy and hope that together we can drive a more relevant and meaningful change in the minds and lives of young athletes.”Vivek Singh, JT. MD. Procam International,&nbsp;stated, “We are humbled by the overwhelming love and support from world over, as we open the doors to an international long-distance running event yet again. The strong elite contingent with world champions like Muktar Edris and Hellen Obiri and athletics legend Justin Gatlin as the event ambassador are a testimony to the popularity of the TCS World 10K Bengaluru. Our preparations are in fast gear and everything is coming together with the unwavering support and faith from all the stakeholders of our event.Our partners ensure the best for runners and one such initiative is the Finisher Tee by ASICS. We are sure this will encourage our runners to put on their best performance. Our sporting best to all, See you Sunday, 15th&nbsp;May!”Mirchi Get Active Expo presented by HealthifyPro,&nbsp;is set to take place at the Jayamahal Palace Convention Hall in Bengaluru. The&nbsp;Expo&nbsp;will be a haven for runners and fitness enthusiasts alike. It commences on Thursday 12th&nbsp;May and runs through Saturday, 14th 2022 May.The expo will remain open from 10:00 am to 7:00 pm on Thursday and Friday, and from 10:00&nbsp;am to 5:00 pm on Saturday. The registered runners will need to visit the expo to&nbsp;collect their running bibs, participate in exclusive runners meet, and avail of exciting offers by&nbsp;leading sports &amp; lifestyle brands.Tata Consultancy Services World 10K&nbsp;is conducted under the auspices of K.A.A – Karnataka Athletic Association, under the aegis of AFI – Athletics Federation of India and is supported by the Ministry of Youth Affairs; Sports, Ministry of External Affairs, Ministry of Home Affairs,Sports Authority of India, World Athletics (WA), Association of International Marathons; Distance Races (AIMS) and Global Sports Communication.&nbsp;The TCS World 10K will be LIVE on Procam International’s YouTube channel –&nbsp;<a href="https://www.youtube.com/c/ProcamInternational">https://www.youtube.com/c/ProcamInternational</a>The Tata Consultancy Services World 10K Bengaluru is proud and grateful for the support of our esteemed partners –<ul><li>Title Sponsor – Tata Consultancy Services</li><li>Associate Sponsor – IDFC FIRST Bank</li><li>Sports Goods Partner – ASICS</li><li>Driven by Tata Motors – Evolve to Electric</li><li>Timing Partner – Seiko</li><li>Official Snack – The Whole Truth</li><li>Energy Drink Partner – FAST &amp; UP</li><li>Hydration Partner – Bisleri</li><li>Hospitality Partner – ITC Windsor</li><li>Music Entertainment Partner – 98.3 Radio Mirchi</li><li>Print Partner – The Times of India</li><li>Medical Services Partner- Fortis</li><li>Philanthropy Partner – India Cares Foundation</li><li>Institution Partner – HelpAge India</li><li>Live Telecast – Colors Kannada &amp; Colors Infinity</li><li>Cooldown Companion –&nbsp;Bira</li><li>Champions with Disability&nbsp;Facilitator – Sarthak Educational Trust</li></ul>

Namma Bengaluru gears up for India’s first international mass participation event – Tata Consult.jpg

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Namma Bengaluru gears up for India’s first international mass participation event – Tata Consultancy Services World 10K Bengaluru

Procam International, pioneers of distance running events in India, announced its partnership with The Whole Truth, India’s first 100% Clean Label food brand, as Snack Partner for Tata Consultancy Services World 10K, Bengaluru slated for Sunday, 15th&nbsp;May 2022. &nbsp;With this association, The Whole Truth forays into Distance Running with the world’s premier and richest 10K.India’s leading healthy packaged food start-up,&nbsp;The Whole Truth, creates food so clean, that Each and Every ingredient that goes into it, is declared proudly upfront on the pack, with nothing to hide. Their food philosophy is simple Good Food = Good Ingredients.Today, running is the fastest- growing participative sport in urban India and the TCS World 10K, a World Athletics Elite Label Road Race attracts over 25,000 amateurs and elites athletes from across the globe.The USP of a participative sport such as running is that each individual who takes up the sport of running is heavily invested in their journey of performance and improvement. This offers The Whole Truth an opportune window to actively engage with a consumer for the long term. Re-building trust in food, educating and creating awareness on healthy eating for enhanced performance within the running community.Shashank Mehta, Founder, and CEO, The Whole Truth on the association said,&nbsp;“At The Whole Truth, we’re building India’s first 100% Clean Label food brand. And as the founder, my own first love is running. It’s the sport that made fall in love with fitness. It is such a privilege hence, that with the return (after 2 years!) of the iconic TCS World 10K by, TWT gets to be the race’s Official Snack. And be responsible for the nutrition of fellow marathoners. Let’s run!.”&nbsp;Speaking on the partnership, Vivek Singh, Jt. Managing Director, Procam International, said,&nbsp;“Everything we do is with a single-minded focus to offer the best to our runners. We are extremely excited to welcome a vibrant, conscious brand The Whole Truth as a Snack Partner for the Tata Consultancy Services World 10K.He further added, “We have always believed in cementing partnerships, beyond return on investment. Distance Running has proven to be the best experiential platform for brands. This presents a new brand like The Whole Truth with a unique opportunity to build brand loyalty and create essential differentiators. We are sure this is just a beginning to a long-standing association.”The Whole Truth has revolutionized India’s packaged food market with its healthy products since 2019.&nbsp;The brand has launched categories like Protein bars, Mueslis Peanut Butter, Energy Bars, and Mini Protein Bars.Registrations for the 14th&nbsp;edition of Tata Consultancy Services across different categories – Open 10K, Majja Run (5 km), Senior Citizen Run (4.2 km), Champions with Disability (4.2 km) are now open. For an enhanced and widespread footprint of the event, for the first time, TCS World 10K will be conducted – on-ground and as a virtual app-based run.&nbsp;&nbsp;For more details log on&nbsp;<a href="http://www.tcsworld10k.procam.in/">www.tcsworld10k.procam.in</a>.About The Whole TruthThe Whole Truth (TWT) is India’s only 100% clean label brand. They create food so clean, that they list each and every ingredient that goes into it, upfront (not hidden at the back in microscopic font). Brands hide what goes into their food because they have something to hide. In the name of ‘healthy,’ we’re all being sold a bunch of self-serving half-truths by food brands all around us. TWT plans to change that. And they’re going to do this by telling The Whole Truth. That’s all. The 5-6 ingredients listed on the front of their packs are the only things that go into their food. Anything else is a strict no. No added sugar, no chemicals, no sweeteners, no hiding, no bullsh*t. Just a handful of simple, natural ingredients your mom would approve of.

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Tata Consultancy Services World 10K welcomes The Whole Truth as Snack Partner

Reigning world champions Muktar Edris and Hellen Obiri will be the star names on the start line of the Tata Consultancy Services (TCS) World 10K Bengaluru 2022 road race on Sunday 15th&nbsp;May.After a three-year hiatus enforced by the pandemic, with the last edition of the World Athletics Elite Label Race taking place in 2019, race promoters Procam International have pulled out the stops to bring the very best athletes in the world to India’s technology capital.Edris, from Ethiopia, is the two-time defending world champion over 5000m on the track and will be using the Bengaluru race as part of his preparations to become just the second man to win three consecutive titles in the event at this summer’s World Athletics Championships in Eugene, USA.He is no stranger to India having made his half marathon debut in the 2020 Delhi Half Marathon, where he finished fourth in the stunning time of 59:04.His arrival in Bengaluru fulfils a promise he made after that run. “And when I come back to India, I will certainly be aiming to win and make a bigger impression,” said Edris in November 2020.Edris will have some strong competition if he is to fulfil his ambition.Also announced for this year’s TCS World 10K is the former world record holder of the half marathon Kibiwott Kandie, from Kenya, who has a 10km personal best of 26;51 from last year, almost a minute faster than the course record in Bengaluru.Ethiopia’s Tadese Worku, who is still only 20, is another man with a 10km best inside 27 minutes, having run 26:56 last September just a few months after he won the world U20 3000m title on the track.In the women’s race, Kenya’s Obiri will be making her Indian racing debut next month. Like Edris, she has also won the 5000m at the last two editions of the World Athletics Championships and took silver medals over the same distance at the last two Olympic Games in Rio and Tokyo.also claim two other world titles to her name after having won the world indoor 3000m crown back in 2012 and, more recently, she was the 2019 world cross country champion.Both Edris and Obiri will have the TCS World 10K course records as their targets on 15th&nbsp;May.Kenya’s Geoffrey Kamworor ran the men’s record of 27:44 in 2014 while the late Agnes Tirop, also from Kenya, set the women’s course record of 31:19 in 2018.Joyce Tele comes to Bengaluru having won the Agnes Tirop Cross Country Classic in February – a memorial race in her honour after her death shocked the world – and has produced some outstanding half marathon times since the start of 2021. Tele ran a personal best of 1:05:50 to finish second in the Berlin Half Marathon earlier this month.A third Kenyan to watch out for in the women’s race will be the 2017 world cross country champion Irene Cheptai, who also triumphed at the 2017 TCS World 10K a few months later.Cheptai has been in good form recently with two strong second-place finishes in the prestigious New York and Prague half marathons in the last six weeks.The TCS World 10K Bengaluru 2022 has a total prize fund of US$210,000, with the men’s and women’s winners taking home US$26,000.“It’s a true pleasure to be able to bring some of the world’s leading distance running stars to Bengaluru. The pandemic has meant this race has not happened since 2019 but we were always determined that, when conditions allowed, we would once again stage a world-class race for elite runners and amateurs,” commented&nbsp;Vivek Singh, joint managing director of race promoters Procam International.“Our commitment to getting India running again and helping people pursue a healthy lifestyle has never wavered and now we are back with a bang in Bengaluru,” he added.In addition to the TCS World 10K for elite runners, there is an Open 10K, the Majja Run (5km) the Senior Citizens’ Race and, the Champions with Disability Race (both 4.2km).The Open 10K and the Majja Run can also be participated in the virtual run&nbsp; See the event website&nbsp;<a href="https://web.archive.org/web/20220520134230/https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in/</a>&nbsp;for details.

World champions Edris and Obiri head for Bengaluru.jpg

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World champions Edris and Obiri head for Bengaluru

In collaboration with partner brands of Tata Consultancy Services World 10K, Procam&nbsp;International kick-started the Playscape Active Hub, an engaging and interactive platform for the active living community.A custom-made website – the virtual Hub will host a series of interactive online sessions for participants conducted by some of the notable names in the active lifestyle industry. The engaging sessions will revolve around various aspects of sports and running where the participants &nbsp;will get to engage with experts and gain insights into active and healthy living.The first session was held today with Michelle Taylor-Head, Global Sports Sponsorship, Tata Consultancy Services;&nbsp;Frank Diana-Managing Partner, Tata Consultancy Services and Haley Price-Head of Sponsorship, Tata Consultancy Services, North America speaking about Future of Sports &amp; This Run in a new avatar due to the circumstances with regards to&nbsp;Covid 19.Other sessions lined up for the day include a Bollywood Dance Workshop at 5:30 pm by Winning Choreographer Vaibhav Ghuge. A workout session by Calisthenics Athlete and Weight Lifter Sanchit Singh and a session on hydration for 10K by Nutrition and Lifestyle Consultant Sarika Nair is also scheduled at 5 pm and 6: 30 pm respectively arranged on behalf of FAST&amp;UP.On the following days, two more sessions will be organised by&nbsp;FAST&amp;UP&nbsp;and ASICS. A session will be held on Wednesday, 23rd&nbsp;December, 11am with Mr.&nbsp;Vijayaraghavan&nbsp;Venugopal-Co-Founder &amp; CEO-FAST&amp;UP&nbsp;as the main speaker on Right Fuelling for your 10K. On behalf of ASICS, International Tennis player &amp; ASICS Athlete Rohan Bopanna will conduct a session on Disciplining the Mind &amp; Body on Friday, 25th&nbsp;December at 5:30 pm.Additionally, platform also has 3 time-bound sessions which have already commenced-&nbsp;1. The Runners Show&nbsp;– Everyday – 11 – 11:30 am2. Workout Sessions by FAST&amp;UP&nbsp;– Everyday – 5 – 5:30 pm3. Expert Talks by FAST&amp;UP&nbsp;– Everyday 6:30 – 7 pmBeing hosted in a digitally assisted avatar this year, participants from all over the globe can register and participate in the&nbsp;TCS&nbsp;App-enabled race between 20 to 27th December 2020. The 10K runners have the opportunity to choose their favourite athlete, they wish to compete with.Registrations for the&nbsp;TCS&nbsp;World 10K 2020 are already open at&nbsp;<a href="https://web.archive.org/web/20210618082828/https://tcsworld10k.procam.in/">tcsworld10k.procam.in</a>&nbsp;&nbsp;from&nbsp;30th&nbsp;November, 6:00pm IST till&nbsp;25th&nbsp;December 2020.Participants can choose to register in any of the four categories-1.&nbsp;Open 10K&nbsp;and&nbsp;Open 5K&nbsp;is capped at&nbsp;Rs. 499 and for an overseas participant, it is USD 30.2.&nbsp;Group Relay(10km – 4×2.5kms)&nbsp;or&nbsp;(10km – 2x5km)&nbsp;is 499 per person and USD 30 for an overseas participant.3.&nbsp;Group Relay (5km- 2×2.5kms)is 499 per person and USD 30 per person for an overseas participant.Registered participants will be rewarded with a&nbsp;personalised physical commemorative bib, a once-in-a-life-time limited-edition personalised Unity medal, personalised e-bib, personalised e-medal and an e-certificate.

Tata Consultancy Services World 10K launches Playscape Active Hub TCSW10K Hero sessions to engag.jpg

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Tata Consultancy Services World 10K launches Playscape Active Hub TCSW10K Hero sessions to engage runners ahead of the event

~ Participants across the globe can joinvia the exclusivevia the exclusive TCS Event App from 20th – 27th Dec 2020 ~Tata Consultancy Services World 10K Bengaluru&nbsp;in its 13th&nbsp;edition will bring alive the transformative Power of Technology and the role it plays in our lives – now more than ever. This event&nbsp;is a step in the direction of unifying people through their different reasons to run; be it to unlock their best performance, raise funds for a good cause or re-connect with friends, family, and colleagues. And while we may be apart, we can run united. This Run Unites Us.Registrations for the TCS World 10K 2020 are open at&nbsp;<a href="https://web.archive.org/web/20210618082109/http://tcsworld10k.procam.in/">tcsworld10k.procam.in</a>&nbsp;from today,&nbsp;30th&nbsp;November, 6:00pm IST till&nbsp;25th&nbsp;December 2020.Tata Consultancy Services World 10K, is all set to offer the running fraternity an engaging, immersive experience via new race formats enabled by the exclusive&nbsp;TCSW10K App.&nbsp; The app-enabled race will give an opportunity to runners across the globe to participate from the convenience of their geographic location, starting&nbsp;20th&nbsp;December&nbsp;till end of day&nbsp;27th December&nbsp;2020.“Tata Consultancy Services (TCS) has been associated with the TCS World 10K Bengaluru for the last 10 years and we are extremely proud of the fact that the event has grown in popularity and stature to become the city’s premier running event.&nbsp; We are delighted to bring the best of technology innovation as part of our #ThisRun platform to create an immersive virtual edition of this event. In this pandemic while the event is virtual, the event celebrates the determination and spirit of humanity. #ThisRun will unite us all!”, said&nbsp;Rajashree R – Chief Marketing Officer – TCS.Participants can choose to register in any of the four categories.&nbsp;<ul><li>Open 10Kand&nbsp;Open 5K&nbsp;is capped at&nbsp;Rs. 499 and for an overseas participant it is USD 30.&nbsp;</li><li>Group Relay(10km – 4×2.5kms)&nbsp;or&nbsp;(10km – 2x5km)&nbsp;is 499 per person and USD 30 for an overseas participant.</li><li>Group relay (5km- 2×2.5kms)is 499 per person and USD 30 per person for an overseas participant.&nbsp;</li></ul>Registered participants will be rewarded with a&nbsp;personalised physical commemorative e-bib, a once-in-a-life-time limited edition personalised Unity medal, personalised e-bib, personalised e-medal and an e-certificate. In addition to this, a chance to ace your 10K with the world’s best athletes.For those participants who had already registered for the event which was originally scheduled for earlier this year, there are options of either requesting for a refund, &nbsp;carrying forward their registration to take part in the TCS App-enabled race in December 2020 or choosing to transfer the registration for a guaranteed spot at the TCS World 10K in 2021.&nbsp;TCS World 10K EXCLUSIVE APP:&nbsp;The specialized event app is boosted with an array of features for an enhanced running experience. This includes, timing and distance tracking, sights and sounds of the run, video montage of the run, leader boards, an option to track favourite runners, etc. The app will be launched on 17th&nbsp;December 2020.UNITY MEDAL to HONOUR the HUMAN SPIRIT: This year, TCS World 10K Bengaluru, pays homage to the magnanimity of the human spirit and the bond that unites us all. This spirit of magnanimity is captured in the once-in-a-lifetime medal, inspired by the Ashoka Chakra. The personalised medal will be couriered to all participants.ACE YOUR RACE WITH THE ELITE: For the first time ever, TCS World 10K Bengaluru participants, will have a one-of-a-kind opportunity to compete against some of the world’s best athletes, with the advantage of an established handicap. To ace their 10K, participants at the time of registration, can choose the elite athlete they wish to compete with. They will also have exclusive access and insight into their training regimen, diet plans and inspirational messages that will encourage runners to put their best foot forward and clock their personal best.Expressing his excitement over the initiative,&nbsp;Face of the Event and award-winning actor&nbsp;Puneeth Rajkumar&nbsp;said, “This year has been very difficult for people from various walks of life and the one thing that stands out in this struggle to bounce back is the human spirit to unite for greater good. Through their many initiatives this year, Procam International have brought people together for a cause, that has had a great impact on rebuilding lives. I am very happy to be part of this year’s TCS World 10K 2020 because it is special. Through the TCS App, anyone from across the globe can participate.Come let’s join the TCS W10K movement.”“Many running enthusiasts have been eagerly awaiting to be part of the Tata Consultancy Services World 10K event. Though we have had to endure a long wait due to the ongoing battle with the pandemic, we did not want to keep our runners waiting any longer. With no geographical boundaries and time flexibility, this new format of the event will certainly encourage many more to take up the sport of running.”“We are ever so grateful to our Title sponsor Tata Consultancy Services who have been a pillar of support.&nbsp;It&nbsp;will bring the world closer and in solidarity. This Run, unites us,” stated&nbsp;Vivek Singh, Joint-MD, Procam International.

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Tata Consultancy Services World 10K Bengaluru 2020 registrations open on 30th Nov

~ Join world’s best elites -Geoffrey Kamworor,&nbsp;Andamlak Belihu, Tsehay Gemechu&nbsp;to Ace Your Race this year at Tata Consultancy Services World 10K ~For the first time since its inception, Tata Consultancy Services World 10K will provide a unique opportunity for its participants to have a one-of-a-kind opportunity to compete against some of the world’s best athletes, with the advantage of an established handicap.True to its words –This Run Unites Us — the TCS World 10K this year aims to unify people through different reasons; be it to unlock their best performance, challenge an ace who they have always admired or raise funds for a good cause or simply re-connect with friends.&nbsp;Among the list of top international elite athletes signing up for the&nbsp;Ace Your Race With the world’s best athletes&nbsp;is Half Marathon World Record holder, who is also the Course record holder in the TCS World 10K, Geoffrey Kamworor and a three-time winner of Tata Consultancy Services World 10K. He will be joined by Ethiopia’s&nbsp;Andamlak Belihu,&nbsp;TCS World 10K defending champion and Kenya’s Tsehay Gemechu, two-time champion in the women’s elite category at the Airtel Delhi Half Marathon.&nbsp;Being hosted in a digitally assisted avatar this year, participants from all over the globe can register and participate in the TCS App-enabled race between 20 to 27 December 2020. The 10K runners have the opportunity to choose their favourite athlete they wish to compete with.&nbsp;What’s even more exciting, is the exclusive access and insight the runners will get to experience first-hand about their favourite athlete. A chance to understand their training regime, diet plans, their success mantras and inspirational messages that will encourage runners to put their best foot forward and clock their personal best.&nbsp;Expressing his excitement over being part of the TCS World 10K this year,&nbsp;Geoffrey Kamworor, a three-time half marathon world record holder and two-time cross country record holder said: “I think this is a very interesting concept introduced by the organisers of Tata Consultancy Services World 10K. This will help participants get an insight into how we work ahead of any race and the important points to remember while preparing for an event. Currently I am in a heavy block of strength-endurance training, but I am happy to build in a nice 10km training race to join those participating in the event.”“I love the race and the city of Bengaluru and if my experience can help achieve their personal best, there is no greater feeling.&nbsp; I look forward to runners challenging me for a 10K dash and Good Luck to all.”&nbsp;He further stated, “During these times of pandemic, it is great that sport is still one of the mediums that is bringing the world together. This unique race provides an opportunity for anyone to participate from the location they are comfortable in.”Encouraging runners from across the globe to join the challenge,&nbsp;Vivek Singh, Jt. MD, &nbsp;Procam International&nbsp;said, “With the power of technology, there are so many unique things we can do in today’s world to come closer as a community. During these very challenging times, we wanted to keep up the spirit of running and at the same time provide a first-of-its-kind opportunity for participants to engage with their favourite long-distance stars. I am happy to have some of the best elite athletes take up this challenge and share their expertise with the participants. I am hopeful more and more participants are encouraged to register for the run and take up this unique challenge.”&nbsp;Registrations for the TCS World 10K 2020 are already open at&nbsp;<a href="https://web.archive.org/web/20210618095632/https://tcsworld10k.procam.in/">tcsworld10k.procam.in</a>from&nbsp;30th&nbsp;November, 6:00pm IST till&nbsp;25th&nbsp;December 2020.Participants can choose to register in any of the four categories.&nbsp;<ul><li>Open 10Kand&nbsp;Open 5K&nbsp;is capped at&nbsp;Rs. 499 and for an overseas participant it is USD 30.&nbsp;</li><li>Group Relay(10km – 4×2.5kms)&nbsp;or&nbsp;(10km – 2x5km)&nbsp;is 499 per person and USD 30 for an overseas participant.</li><li>Group relay (5km- 2×2.5kms)is 499 per person and USD 30 per person for an overseas participant.&nbsp;</li></ul>Registered participants will be rewarded with a&nbsp;personalised physical commemorative bib, a once-in-a-life-time limited edition personalised Unity medal, personalised e-bib, personalised e-medal and an e-certificate.

” I look forward to runners challenging me for a 10K dash,” says Course record holder in TCS Wor.jpg

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”I look forward to runners challenging me for a 10K dash,” says Course record holder in TCS World 10K & recent past World record holder in half marathon, Geoffrey Kamworor

~ The running community comes together along with course record holders&nbsp;Geoffrey Kamworor and&nbsp;Agnes Tirop,&nbsp;National Women’s Football Team Vice Captain Aditi Chauhan and Para Swimmer Niranjan Mukandan&nbsp;~&nbsp;Tata Consultancy ServicesTata Consultancy Services World 10K, the only ‘World Athletics’ Gold Label 10 Km&nbsp; Race in Asia, holds a place of pride in the global running calendar and receives applause for its formidable international elite field and mass participation.&nbsp;Since its inception, the event has transcended sport. It has not only etched the story of a fitness&nbsp;revolution&nbsp;in South India but&nbsp;has also created a phenomenal impact and brought a social change.&nbsp;Every year, on the third Sunday of May, the entire city comes together to countdown to its biggest gold standard athletic celebration.#HopeRunsWithin – The roads are closed but our hearts are openThis year, however, is like no other. With a global health crisis looming large, a race towards saving lives is in progress due to the COVID19 pandemic. Leading this brave fight are scores of frontline COVID Heroes who have risked their own lives to help people emerge victorious in their battle against the dreaded virus.&nbsp;On the 200th anniversary of Florence Nightingale, TCSW10K launched the ‘Hope Runs Within’ campaign with an aim to salute and support scores of doctors, nurses, medical staff, sanitation workers, armed forces, police and many more on the frontline for their unrelenting service.&nbsp;The digital campaign kicked-off on 12 May 2020 and will end on 17th May, the original race day of the TCS World 10K.&nbsp;To&nbsp;Participate click&nbsp;<a href="https://web.archive.org/web/20220520141441/https://bit.ly/2yEuhzY">here</a>.Vivek Singh, Joint-MD Procam International&nbsp;said, “The TCSW10K is a celebration of the human spirit that culminates in a grand spectacle on the streets of Bengaluru. Staying true to the spirit, we celebrate the hope that runs within each and every member of the running community, especially as they stand in support of the heroes fighting the Covid-19 pandemic on the frontline.”“We truly believe in the efforts of our heroes and as a human race we shall emerge stronger than ever before. We hope all of you will stand with us in solidarity as we overcome this challenge upon us,” added Vivek.&nbsp;&nbsp;Heart beats for HeroesThe campaign will feature a virtual relay where individuals from across the spectrum of TCSW10K – Partners, Runners, CSOs, Procam International and other stakeholders, showcase the power of #HopeRunsWithin &amp; dedicate their heartbeats to their Covid Heroes.&nbsp;Lending their support are event record holders Geoffrey Kamworor, Agnes Tirop along with champions Andamlak Belihu, Mosinet Geremew, Aditi Chauhan-Vice Captain &amp; Goalkeeper of Indian National Women’s Football Team and Niranjan Mukandan-Indian Para Swimmer.&nbsp;Joining them are runner influencers like, Deepa Shalini Saraswati-Blade Runner along with noted sports commentator Gautam Bimani.&nbsp;Additionally the campaign will be supported by videos by Face of the Event-Puneeth Rajkumar, Agnes Tirop, Bobby George and many more.The week-long activation aims to galvanize the runners &amp; active individuals to share a screenshot with workout regime &amp; stats and state who they wish to dedicate their Heartbeat to and tag TCSW10K social media handles.&nbsp; Participants are also encouraged to inspire their loved ones to be a part of this movement and showcase their solidarity.#HopeRunsWithin Wishtree&nbsp; Philanthropy is integral to the TCSW10K. In conjunction with the Philanthropy Partner India Cares Foundation, a #HopeRunsWithin Wishtree has been initiated:&nbsp;<a href="https://web.archive.org/web/20220520141441/https://wishtree-hoperunswithin.icfn.in/">https://wishtree-hoperunswithin.icfn.in/</a>This offers a chance to participants to contribute individually or with a group of friends/ colleagues towards specific items such as PPEs, sanitisers, food grains, masks, etc required for COVID Relief.&nbsp;Commenting on this,&nbsp;Dr Rupande Padaki, Chairperson, India Cares Foundation, stated “TCS World10K Bengaluru has been one of the most supportive platforms for the Social Sector. In this 2020 edition, the participating Civil Society Organisations have a dual task, taking care of their regular programmes for the less fortunate and the 2x requirements needed due to this pandemic, we are confident that as usual the&nbsp; runners and supporters of the event will understand the hope that runs within and join to help many more get on their feet.“&nbsp;

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TCSW10K Bengaluru #HopeRunsWithin campaign to salute Covid -19 Heroes

A new step towards inclusion for People with Disability in the feature raceProcam International, the pioneers of distance running in India, announced that the online registrations for the 13th&nbsp;edition of Tata Consultancy Services World 10K (TCS World 10K) Bengaluru scheduled for 17th&nbsp;May 2020, will commence tomorrow, 5th&nbsp;March at 7:00am on&nbsp;<a href="https://web.archive.org/web/20220520145445/https://www.google.com/url?q=https://tcsworld10k.procam.in&amp;sa=D&amp;source=hangouts&amp;ust=1583299519441000&amp;usg=AFQjCNEchpU1blr9IIc5VW-StNg256ObWQ">https://tcsworld10k.procam.in</a>.Around 25,000 runners are expected to take part in The World Athletics Gold Label Road Race which will be flagged off from Sree Kanteerava Stadium.&nbsp;Over the past decade, the TCS World 10K has been the pride of Bengaluru with elite runners, amateurs, and fitness enthusiasts alike embracing the event not only as a sporting extravaganza but as an event that has created a positive social impact through its various initiatives and brought about a paradigm shift in the sporting spirit of Bengaluru. &nbsp;&nbsp;The TCS World 10K route takes the participants across iconic locations such as the Vidhan Soudha, the High Court, Central Library, the Visvesvaraya Museum, Cubbon Park among others.A race for all, participants can register in the following categories<ul><li>The Elite World 10K for men and women</li><li>Open 10K with a registration fee of Rs. 1,500</li><li>Majja Run (5km) a timed-category with an entry fee of Rs.900</li><li>Senior Citizens’ Run (4.2km) and the Champions with Disability Run (4.2km) both with an entry fee of Rs.300.</li></ul>“The Tata Consultancy Services World 10K is undoubtedly one of the most awaited events of the year. While the event is popular among elite athletes from across the globe, the people of Bengaluru take immense pride in participating in this event. Since its inception, this World Athletics Gold Label Road Race has created a fitness movement with thousands making major lifestyle changes to embrace running. This year we wanted the race to be more inclusive by allowing persons with disability to take part in the Open 10K category and start a new segment for running. We look forward to seeing Bengalureans #FeelthePride and inspire many more to be a part of this revolution,” stated Vivek Singh, Joint-MD, Procam International.NEW THIS YEAROver the years, Procam International has incorporated newer elements to the race to further strengthen the inclusive nature of the sport. The aim is to ensure all segments of society get centre-stage and experience the magic of running.A STEP TOWARDS INCLUSIONAdventures Beyond Barriers Foundation (ABBF), an NGO that works extensively towards inclusion via sports for persons with and without disability, has come on-board as an Inclusion Ally, to encourage Persons with Disability (PwD) to participate in the Open 10K category. &nbsp;&nbsp;This offers an equal opportunity for all participants to compete in the feature race and all finishers will be felicitated with a finishers certificate and a medal. This new feature also aims to motivate participants in the Open 10K to apply as an Ally to a PWD participant.&nbsp;**Open 10K is not open for participation for Persons with Disabilities (PwD) on wheelchairs.FEATURES UNDER MAJJA RUN&nbsp;Although a timed category, the Majja Run is the heart and soul of the event. A kaleidoscope of colour and emotion, this category offers a perfect platform for family, friends and community to come together for a larger good.&nbsp;With the aim of introducing the importance of an active lifestyle from a very young age, the Majja run is now open to children between the age of 10 years and less than 12 years, when accompanied by an adult.&nbsp;WOMEN’S CRITERIA&nbsp;It is often said, if a woman in the family runs, she has the power to influence and change the lifestyle habits of the household. Keepingthis in mind, there are a limited number of running places reserved for women applicants who cannot produce a timing certificate in the Open 10K category.&nbsp;RUN YOUR WAY&nbsp;This year at the TCS World 10K a participant can create magic on race day through ‘Run Your Way’. Individuals and groups across all race categories can express themselves in their own unique way. More than just running in costume, you can also express yourself via your favourite song, poetry or dance. You may choose a favourite dance move, a rap you’ve written, even your beliefs or a cause close to your heart, or just about any other form of expression and talent that you would like to showcase on race day.All you have to do is capture your expression via photograph or video on race day anywhere along the official holding area, race route or post finish area. Upload your expression with a short description before 6:00 pm on 17th May 2020 and stand a chance to win attractive cash prizes. For more details log on to:&nbsp;<a href="https://web.archive.org/web/20220520145445/http://tcsworld10k.procam.in/runners-information/run-your-way">tcsworld10k.procam.in/runners-information/run-your-way</a>&nbsp;PROCAM SLAM&nbsp;The TCS World 10K is part of the Procam Slam. Participants from different parts of the country are expected to take part and complete the feature race, to be eligible for the Slam. Participants are required to compete in the Airtel Delhi Half Marathon in under 3hrs 30mins, Tata Steel 25K under 4hrs and the Marathon in under 6hrs and 30mins at the TATA Mumbai Marathon, and TCSW 10K in under 1hr 30mins.REGISTRATION AVENUES<ol><li>For online registrations log onto the event website&nbsp;<a href="https://web.archive.org/web/20220520145445/https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a></li><li>Application forms along with requisite application fees can be deposited in the drop box located at Sree Kanteerava Stadium (Start date- 18th&nbsp;March 2020, Timing: 10am to 6pm, Monday to Saturday).</li><li>Application Forms will be available from 18th&nbsp;March 2020 at the ITC Windsor Bengaluru, India Cares Office and the Sree Kanteerava Stadium, Bengaluru. Application forms will also be available for download online @<a href="https://web.archive.org/web/20220520145445/https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a></li><li>Duly filled entry forms with the requisite entry fee can be mailed to P.O. Box No. 5022, Bengaluru GPO, Bengaluru – 560 001. (Start date- 18th&nbsp;March 2020)</li><li>For further details log on to the website, or call the event helpline +91 80 41739955, Monday to Saturday between 10 am and 7 pm.</li><li>Overseas applicants are required to apply only online on&nbsp;<a href="https://web.archive.org/web/20220520145445/https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a>* GST No. 29AABCP7300E1ZP; CIN No. U92413MH1993PTC070636</li></ol>

Registrations Open for World’s Premier 10K run Tata Consultancy Services World 10K Bengaluru 202.jpg

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Registrations Open for World’s Premier 10K run Tata Consultancy Services World 10K Bengaluru 2020

Bengalureans showcased their “heart of gold” by raising an impressive&nbsp;INR 5.98 crore&nbsp;for charity at the&nbsp;Tata Consultancy Services (TCS) World 10K 2019, the world’s premier IAAF Gold Label 10K race held in May. The event’s Philanthropy Partner&nbsp;India Cares Foundation&nbsp;continued its legacy as one of the largest fundraising platforms in India, by raising&nbsp;INR 45.16&nbsp;crore since the inception of the race in 2008.With over 24,000 people taking to the streets of Bengaluru in this edition,&nbsp;57 Civil Society Organisations&nbsp;(CSOs) benefitted from funds raised by the enthusiastic runners and individuals from all walks of life, in support of Children’s Education, Women’s Empowerment, Mobility Aids for the Disabled, Afforestation, Water conversation and Support for the Elderly among other causes.&nbsp;Funds raised through individual fundraisers irrespective of social and economic demographics have impacted CSO’s across the country. 41% funds raised towards Education causes followed by 36% for Disability.“Over the years, the Civil Society Organisations – CSOs/ NGOs that have taken this platform seriously have raised significant sums of funds for their work, built their visibility in Society and increased their donor base. We know that like Running, this philanthropy platform is empowering and, can change many more lives! A sporting event that is so rounded is an exception. We are honoured to be a part of this and extend our thanks to every individual involved.&nbsp;&nbsp; Our deepest wish is for many more CSOs to understand and utilise the platform to the fullest and more people to know the difference they can make!” said&nbsp;Murray Culshaw, Chairperson, India Cares Foundation.KEY MILESTONES FOR THIS YEAR:<ul><li>12&nbsp;organisations have raised&nbsp;INR 10+ lakh.</li><li>In the&nbsp;Care Champions category, 13 school students, individually raised INR 50,000/- for Habitat For Humanity to help more children have homes and get education</li><li>Amongst the top corporate contributors&nbsp;Western Digital Company&nbsp;has contributed&nbsp;Rs 30 lakh&nbsp;and&nbsp;First American India&nbsp;contributed&nbsp;Rs 27 lakh,&nbsp;with the total contributed by Companies being&nbsp;Rs 1.34 crore</li><li>The event platform is not just about funds raised;&nbsp;Sangama&nbsp;working with&nbsp;LGBT community&nbsp;and young girls of&nbsp;CherYsh Trust&nbsp;who are, national level footballers from rural areas, used the event to promote awareness about their work and achievements</li></ul>IMPACT 2018:The TCS World 10K Bengaluru is about connecting people and offering a platform to create a legacy for a cause they care about and a vision of the world they want to see.The 2018 edition witnessed the Maharaja of Mysore’support to a proactive 8-year-old, to numerous socially conscious citizens acting as agents of change and using the platform for Philanthropy.Education and Disability (empowerment) came to the fore with the funds raised in 2018. Programs to educate children, keep them in school (with health &amp; sanitation measures), after school activities and libraries impacted around 34,000 young individuals. Mobility Aids, Wheelchair provision, therapies and a much-needed answer to “Who, after me?” with action for a residential facility for intellectually impaired, have been provided at the other end of the spectrum.Number Game: INR 5.29 Crore raised in the 2018 edition, helped 227 women get livelihood support; 319 Intellectually Impaired get, education, therapy, counselling, livelihood training ; 533 Physically Challenged get mobility aids, wheelchairs, education, vocational training and job placements, health checkups; 822 people on health issues like cancer, HIV; general health check-up and awareness camps, hospice care; educate around 34,000 children; and 80 elders whose 3 months of stay, food and medicines got sponsored! Innovative environmental impact was set in motion with 3,000 saplings planted using a Japanese method to create a 100 year-like forest, rich with fauna and flora within 15 years.Vivek Singh, Joint Managing Director, Procam International, said,&nbsp;“It fills our heart with great pride and gratitude to acknowledge the generosity shown by the citizens in Bengaluru. Every year, the people of this city have taken up a cause that is dear to them and have raised funds for what they believe requires attention and monetary support. The&nbsp;TCS World 10K continues to invoke the philanthropic spirit in people and remains a platform that supports scores of people through philanthropic perseverance.&nbsp;This has been possible mainly due to the efforts of our partners, India Cares Foundation who have collectively mobilized Corporates, CSO’s and the runners of the city to contribute to the numerous causes that are associated with the run.WINNERS ACROSS DIFFERENT CATEGORIES:&nbsp;&nbsp; CSOs:<ul><li>Highest Fundraising CSO: Isha Education – INR 79,64,108/-</li><li>Second Highest Fundraising CSO: proVision Asia – INR 55,48,664/-</li><li>Third Highest Fundraising CSO: Vidyasagar – INR 45,90,004/-</li></ul>CORPORATE CARES:<ul><li>Highest Contributing Company: Western Digital Company – INR 30,00,000/-</li><li>Second Highest Contributing Company: First American India – INR 27,00,000/-</li></ul>INDIVIDUAL – CARE CHAMPIONS:<ul><li>Highest Fundraising Individual Care Champion Platinum (Individuals committed to raise a minimum of INR 10 Lakh)</li><li>Dwarka Pandurangi for Vidyasagar INR 46,00,004/-</li><li>Highest Fundraising Individual Care Champion Diamond (Individuals committed to raise a minimum of INR 5 lakh)</li><li>Pramila Desai for Shrimad Rajchandra Love and Care INR 18,77,592/-</li><li>Highest Fundraising Individual Care Champion Gold (Individuals committed to raise a minimum of INR 2.5 lakh)</li><li>Sameer Mehta for Shrimad Rajchandra Love and Care INR 3,77,110/-</li><li>Highest Fundraising Individual Care Champion Silver (Individuals committed to raise a minimum of INR 1 lakh)</li><li>Julie Ajmera for Shrimad Rajchandra Love and Care INR 2,82,000/-</li><li>Highest Fundraising Individual Millennial Champion (Individuals committed to raise a minimum of INR 0.50 lakh)</li><li>Vishnu B Kashyap for Habitat for Humanity India INR 1,04,610/-</li></ul>ICARE:&nbsp;(Individuals who decide to do the best they can)<ul><li>Highest Individual Fundraiser:&nbsp;Sankara Raman for Amar Seva Sangam INR 20,08,804/-</li></ul>Second Highest Individual Fundraiser: Sudhir Pai for Isha Education INR 8,27,402/-

TCS World 10K Bengaluru raises INR 5.98 crore for Philanthropy.jpg

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TCS World 10K Bengaluru raises INR 5.98 crore for Philanthropy

At the TCS World 10K 2017-Technical press conference on Wednesday, (L to R), Hugh Jones-Race Director, Dilip Jayaram-CEO- Procam International, Dr. Vivek Jawali-Medical Director and P N Sankaran-Director Operation-Procam International.Procam International along with Police Authorities announce logistical measures for smooth race-day experience including the early start for Open 10K and Majja runWith more than 23,000 runners ready to hit the streets of Bengaluru on 21st May 2017, Procam International in association with the Government Authorities today announced their preparedness to host the tenth edition of the TCS World 10K. &nbsp;Announcing the route, medical and logistical measures for the run were Race Director Hugh Jones, Medical Director Dr. Vivek Jawali, Representatives from the State Police Authorities along with Dilip Jayaram, CEO, Procam International.Five different race categories will be flagged off from Kanteerava Stadium on Race Day with a revised early start of 5:30 AM, for the Open 10K, prior to sunrise at 5:53 AM and in minimum expected temperatures of 22 Degree Celsius.The Open 10K that has more than 13,700 registered runners, a steep increase of 12%, will be followed by the city’s favourite Majja Run which commences at 6:45 AM. &nbsp;The Senior Citizen run, with an expected participation of more than 960 participants will begin at 7:15 am followed by the World 10K for the Elite Women and 4km Champions with Disability Run that will be flagged off at Kanteerava Stadium at 8:00 AM and 8:15 AM respectively. Closing the day and the celebratory tenth edition of the run, will be the marquee run of the TCS World 10K, the Elite World 10K for Men which will start from the stadium at 8:50 AM.With the route that replicates the previous years, the route will have boast of minimal turns and more variations in terms of terrain. The runners will also benefit from a gradient path and concluding their run through the Cubbon Park stretch, which is the fastest one since it’s just a downward descent.For this year’s run, the medical partners&nbsp;Fortis Hospitals&nbsp;have equipped a base camp with 35 beds at the finish and three medical stations along the route. At both the finish lines there will be medical personnel present equipped with stretchers and wheel chairs to attend to immediate emergency requirements in addition to eight Ambulances. Five Medics on Bikes would also be moving along the race route to ensure help is made available at all times. Fortis has also made available 25 Doctors on Race Day spread across the Medical stations and base camps. There will be a total of 20 spotters during the last 2 KMs of the race to make sure no crucial detail is missed out on.&nbsp;Commenting on their seven-year partnership with the TCS World 10K Run,&nbsp;Medical Director Dr Vivek Jawali&nbsp;said, “While there will be a huge number of people participating in the run, it is important for us to ensure that there is availability of medical help if required. Fortis Hospitals along with the traffic police has made arrangements for on ground medical assistance. From our hospitals, 170 medical personnel will be present that includes 25 doctors — Chief Consultants, Anesthetists, Orthopedics, ICU care in charge, Cardiologists, General Physicians and Physiotherapist. As a helping hand to doctors, 75 nurses who are well trained for basic and advanced cardiac life support will be present. We are also prepared to address any emergency situations and have ambulance staff and bio-medical engineers ready for the same at the venue. We understand the need to have a comprehensive arrangement of all medical facilities at the venue, therefore, have tried to bring together the well-trained staff for any help required. “He added, “Fortis Hospitals has been taking the initiative to educate people on the importance of organ donation. Moreover, the hospital will be conducting CPR training session to Pacers and water station Volunteers on Saturday 20th May 2017.”8 Water Stations to be manned by Running ClubsTo keep all participants sufficiently hydrated there will be 8 water stations along the route, from where around 75,000 liters of water will be distributed, through&nbsp;Bisleri&nbsp;bottles and Bubbles, all managed by various runner groups from Bengaluru for a second consecutive year at the TCS World 10K.Runner Groups managing the water stations include&nbsp;Bhukmp, Indiranagar Runners, Team Miles Ahead, Infinity Run Club, Shoes on Fire and the Trail Blazers&nbsp;amongst others. Volunteers from the run clubs that will be managing the stations, will not only act as the perfect motivators to their fellow running community but are also trained in basic CPR Training by Fortis Hospital to ensure that they can meet with any emergency response requirements along the route.Complementing the water stations would be Two Energy Drink stations that will distribute 14,000 Tetra Packs of&nbsp;ORSL&nbsp;and two Fruit Stations stacked with oranges for all the runners. A total of 1500 Police Officials and 1200 volunteers will ensure the smooth execution of the run.&nbsp;A&nbsp;Volini Recovery Zone&nbsp;will also be set-up at the finish lines of the race to address any and all recovery needs of the runners, with Volini Recovery Experts providing educated opinion for all runner needs.Runners will also have the opportunity to warm up with&nbsp;Nike&nbsp;certified trainers, with a warm-up zone that will commence at 5:00 am at Kanteerava Stadium and on their return to the stadium will be served refreshments designed by Nestlé, while they watch the best 10KM Course runners complete their last stretch in the stadium.The run will telecast live between 7.00 AM and 10.00 AM on&nbsp;Star Sports 4 and Star Sports HD4. The Event will be streamed LIVE on the event website:&nbsp;<a href="http://tcsworld10k.procamrunning.in/">www.tcsworld10k.procamrunning.in</a>

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Bengaluru gears up for the tenth edition of the TCS World 10K

With just over a week for the World’s premier 10K run in Bengaluru, the sign-in sheets confirm that India’s best track &amp; field specialists and road racers are scheduled to return to Bangalore for the TCS W10K. With an eye on the Rs. 2,50,000 individual prize money, headlining the elite race amongst the Indian athletes will be Half Marathon champion at the Standard Chartered Mumbai Marathon 2017, Monica Athare, and Tata Kolkata 25K 2016 winner MD Yunus.Another experienced TCS World10K campaigner and last year’s runner up Suresh Patel looks to be Yunus’ toughest competition. Patel who clocked an impressive 00:30:36secs, will look to make up for the two seconds that came between him and the prestigious 10K title last year. Srinu Bugatha who is the third entry from last year’s top ten Indian finishers will also add to this year’s competitive line-up. The male line-up also boasts of the winner of the 3000m Cross Country Championship in 2016, Kishore M, who while making his debut amongst these men at 21, will be the youngest athlete at the 10K this year.“Last year we had a very tough race, where I was struggling with the heat which had slowed me down. Taking a cue from that, this year I have taken precautions to ensure that the warm conditions do not set me back. I hope my efforts pay off and I am able to better my timing and ranking from the last edition”&nbsp;said MD Yunus, who won the Kolkata Marathon 2016 with a timing of 2:30:37 and stood third at the ADHM with a timing of 01:04:47.Monika Athare who won the Half Marathon at the Standard Chartered Mumbai Marathon, held in January this year will lead the Women’s charge along with Swati Gadhave, who will focus on improving her 00:34:45 finish in last year’s edition. Commenting on her participation this year, Monika shared,&nbsp;“Having won the latest editions of Tata Steel Kolkata 25K and the Standard Chartered Mumbai Marathon back to back, I will look to continue my good form and will take confidence from my performances to better my time.”&nbsp;Monika had clocked 00:36:54secs during her last stint at the TCS World 10K in 2015. Joining Monika and Swati, will be Sanjeevani Jadhav, Manisha Salunke and Jyoti Chauhan, from the top 10 finishers from last year, who will be looking to convert their top 10 spots into podium finishes.With an impressive elite line-up of Indian athletes the promoters, Procam International have implemented a revised race schedule that allows amateur runners return to the stadium to witness, over breakfast, the finale clash between these top athletes, with the women’s elite race being flagged off at 8:00 am followed by the men’s elite at 8:50 am.

Seasoned campaigners Monica Athare and M D Yunus lead the Indian Challenge at the TCS World 10K,.jpg

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Seasoned campaigners Monica Athare and M D Yunus lead the Indian Challenge at the TCS World 10K, Bengaluru

At the TCS World 10K 2017-Countdown Meet &amp; Greet at the ITC Windsor, Bengaluru on Wednesday, (L to R), P N Sankaran – Operation Head, Procam International, Vivek Sharma – VP &amp; Cluster Head South, Radio Mirchi, Nagraj Ijari – Vice President &amp; Head, Bangalore Ops, Tata Consultancy Services, N. S. Ramakanth sir – Benglorean of the year 2015, Parag Bengali – Director – Finance &amp; H.R., Bisleri, Chandrasekhar: President Karnataka Athletic Association and Dilip Jayaram, CEO-Procam International.The best track &amp; field athletes face off against the fastest Road Racers at the 10th editionCommencing the official countdown to the world’s premier TCS World 10K, promoters Procam International today announced triple Olympic Gold Medalist Stephanie Rice as the International event ambassador for the celebratory tenth edition of the run scheduled for the 21st of May 2017. The 2017 edition will see in action over 23,000 participants across the six race categories on race day, including more than 13,000 runners in the Open 10K, a 12% increase in registered runners from the previous edition.The USD 205,059 prize money event, includes an individual Rs.2,50,000 prize for both the Indian male and female winner in the World 10K, and a USD 26,000 individual prize money for the fastest man and woman amongst the international athletes. The prize fund will also provide for prize money of Rs. 15,000 per individual for the male and female winners in the Open 10K, in twelve different age categories. &nbsp;With an eye on the prize, the course will see the TCS World 10K Double defending champion &amp; Yangzhou Half Marathon Winner, Ethiopian, Mosinet Geremew, the 10K &amp; 15K World Record holder, Kenya’s, Leonard Komon amongst the men. While the elite women brigade is lead by 2017 World Cross Country Champion, Kenyan Irene Cheptai, Gladys Chesir the fastest women in 10K, clocking 30:41 at the Berlin 10K and Ethiopia’s Wude Yimer. &nbsp;Celebrating the landmark 10th year milestone in Bengaluru, the event has added a number of elements to the running experience including a unique in-stadia television experience, interspersed with music and live activities including engaging with golden star Puneeth Rajkumar, face of the event and Stephanie Rice the event ambassador. &nbsp;The revised race schedule commences with the Open 10K at 5:30 am, followed by the popular Majja Run to be flagged off at 6:45 am to allow for amateur participants to complete their runs before the summer heat sets in and to bring the participants back to the to the stadium to witness, over breakfast, the finale clash between the track &amp; field athletes and road race specialists which will be flagged-off at 8:50 am.Kicking off the countdown to the run, Puneeth Rajkumar, the face of the event for the run was excited to encourage Bengaluru to run yet again, “With each passing year, the TCS World 10K has been instrumental in developing and positioning Bangalore as an active running hub in the country and a city that is committed to its own fitness and health. The enthusiasm with which the people take on this challenge is a testament to the spirit of the city. This year we complete a decade in the city and I am confident that it would be one of the most memorable race day.”Adding to Puneeth’s thoughts, Dilip Jayaram, CEO Procam International shared, “We are excited to commence the countdown to the tenth year of the TCS World 10K and we are humbled by the support this beautiful city has extended to us through the last decade. Over the years, the most respected brands have partnered TCS W10K for the transformational role it plays in bringing individuals, organizations, and institutions together and this year we are proud to add a name synonymous to bottled drinking water in India, Bisleri, as the event’s Hydration partner. We are also pleased to announce this year’s international event ambassador Stephanie Rice, a triple Olympic Gold medalist who won all 3 in world record time. &nbsp;We are confident Stephanie will inspire with her experience and her prolific career.”Stephanie Rice, International Event AmbassadorConsidered one of Australia’s Golden Girls, Stephanie knew she wanted to be an Olympic swimmer when she was 4 years old. To this day, the retired athlete hasn’t stopped dreaming big and working hard to make her dreams a reality. The talented swimmer first caught Australia’s attention in 2006, when at 17 years of age, she won gold in the 200 and 400 Individual Medley at the Melbourne Commonwealth Games. She then went on to win multiple medals at international levels, before her unforgettable three Gold Medals, in the 200 Metre Individual Medley, the 400 Metre Individual Medley and in the 4*200 Metre Freestyle Relay at the 2008 Beijing Olympics swimming an incredible three races in world record breaking times.Stephanie went on to challenge herself on a different level, participating in Channel Nine’s Celebrity Apprentice Australia in 2013, becoming the youngest winner of the contest, worldwide.Bisleri comes on board to shoulder the responsibility of hydrating the sportAs the hydration partner across all Procam races, Bisleri will be responsible for all water requirements of the runners and athletes participating in the TCS World 10K. Bisleri will set up 6 water stations across the 10km course to ensure that all the runners and&nbsp;athletes are well hydrated. In addition making water available at regular intervals, Bisleri will also have a cooling corridor on the course that will allow runners cool down and recharge themselves for the rest of their race.Commenting on the association Parag Bengali, Director, Bisleri International Private Ltd. said “With consumers increasingly realising the importance of an active lifestyle, Bisleri through the association with the TCS World 10K would like to stress the importance of water in leading a healthy lifestyle. Having a number of health benefits, water is the best drink that you can give to your body. It’s important that we understand the right amount of water required by our body and follow a steady routine to achieve a fit mind and body. ”Nestlé presents Mirchi Get Active ExpoThe Koramangla Indoor Stadium has been announced as the venue for the Mirchi Get Fit Expo between the 17th and 20th of May (both days inclusive) and will be the one-stop destination for all registered participants. &nbsp;Registered runners are encouraged to visit the expo to collect their running bibs, participate in exclusive runners meet, and avail exciting offers by leading sports brands.Police CupThe Bengaluru Police has been an integral pillar of this event since its inception. To applaud their effort and with a view to furthering awareness for Health and Fitness, the Police Cup was introduced last year within the Open 10K Run. In only its second year, the category has gained immense popularity and this year there are 57 teams participating. &nbsp;The teams will fight for the prestigious title and a prize money of INR 60,000 for the winner and INR 30,000 for the runner-up.&nbsp;Procam International continues their commitment to sustainable Waste ManagementAn initiative that started in the 2015 edition of the race under the guidance of Bangalore-based environmental activist, and member of the Solid Waste Management Round Table, Mr. N S Ramakanth, Procam International strives to make the TCS World 10K, a 100% enviro-friendly event. As with last year, measures will be taken to use as many recyclable and re-usable products; waste-manage the waste generated during the Event in the most efficient and eco-friendly manner. Shouldering this responsibility would be Hasirudala an NGO that represents and elevates the conditions in which waste pickers perform their jobs and assist them with political representation and provision of income and educational opportunity.Last years activities in waste management included the composting of 2,625 KG of Food Waste and 450 KG of Arecanaut Plates to the Forest Development Kadugodi Nursery. 2,902 KG of Dry waste was distributed to waste pickers as identified by the BBMP to be recycled and balance hot refreshments were distributed to 5000+ individuals in the slums of LR Nagar, Rajendra Nagar, EWS Quarters, DJ Halli and Ambedkar Nagar, in conjunction with Swamibhaan and India Cares Foundation. The flex material used during the Event was transported to the CSO Swabhimaan at their workstation in Ejipura that they converted to slum shelters and covers for crops for farmers in Kanakpura.This year too, in addition to water bottles that would be recycled there would be water bubbles available for runners to fill their own bottles. &nbsp;

Triple Olympic Gold Medalist & World Record Swimmer Stephanie Rice announced as International Ev.jpg

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Triple Olympic Gold Medalist & World Record Swimmer Stephanie Rice announced as International Event Ambassador of the TCS World 10K 2017

Celebrating its tenth year in the city, Procam International today announced the start of the registration process for the Tata Consultancy Services World 10K 2017, Bengaluru. Scheduled for the third Sunday in May, 21st May 2017,, this year’s run will be the seventh under the prestigious TCS Banner, with the prize money fund increased to a whopping 2,05,059 USD.With the customary flag off at the Shree Kanteerava Stadium, this year’s run will look to attract the leading track and field road runners with its increased prize money and by being the fastest course on road that curves through some of the most iconic locations in the city, including the canopy of trees at Cubbon Park.Runners will participate across five categories headlined by the Elite World 10K that attract the World’s fastest athletes, the Open 10K for the committed amateurs, the 6 km Majja Run for the enthusiasts, the 4km Senior Citizens Run for participants above the age of 60 and the Champions with Disability run.Registrations for the run open on 23rd March 2017 and will close on 13th April or till the availability of running slots for the Open 10K, while registrations for the other three categories close on the 28thof April 2017.HIGHLIGHTS 2017<ul><li>&nbsp;Priority Line-Up for Open 10K</li><li>&nbsp;Limited Quota for Women applicants without Timing Certificates</li><li>&nbsp;Increased Prize money 2,05,059 USD</li><li>&nbsp;Registration Fees:</li><li>&nbsp;Open 10K: INR 1400</li><li>&nbsp;Majja Run: INR 800</li><li>&nbsp;Senior Citizens Run &amp; Champions with Disability: INR 300</li><li>&nbsp;For Registrations log on to: www.tcsworld10k.procamrunning.in</li></ul>Commenting on the continued association with this run,&nbsp;Nagraj Ijari, Vice President &amp; Head Tata Consultancy Services&nbsp;said, “We has always been a strong promoter of an active and healthy lifestyle for our employees and their families, our customers and the communities we live in. We are proud that our Fit for Life initiative, has seen more than 2.5 Million Fitness Hours Clocked this year in comparison to the 1.62 Millions hours clocked the previous year. TCS is also proudly associated with global marathons, including the Mumbai Marathon and the Bengaluru World 10K – a reflection of the culture within our organization to promote wellness and fitness.” Concluding, Mr, Ijari also shared, “As always, we are glad to be associated with the TCS World 10K as we have personally seen the inspiration it provides to the community to run.”Re-affirming the State Governments commitment to the run,&nbsp;Pramodh Madhavaraj, Sports Minister, Government of Karnataka&nbsp;shared, “I on behalf of Karnataka appreciate the TCS Familiy’s contribution to the development of the fitness movement in the city and making Bengaluru proud of their commitment to being healthy, globally. I am happy that 24,000 people of all ages, across all categories will be participating in this year’s event. The contribution to charity has also been commendable and we complement the efforts of the people who have raised 26 crores in charity alone across the ten years, which shows that this run is not only about the sport, but also about giving. The Government of Karnataka will always extend its support to the run, this year and in the years to come.”Encouraging the competitive spirit of the amateur runner, Procam International is continuing with a ‘priority line-up’ section in the Open 10K to allow participants to set new personal best times. Confirmed applicants will be eligible for a priority line-up on race day or be slotted in section A, if their timing certificate accompanying their application confirms a 10K finish in the last 24 months in under 00:50 minutes.Applicants can also request for a priority line-up based on their previous performances while submitting their application forms along with a valid timing certificate.<figure class="table"><table><tbody><tr><td> Section</td><td>Section Start Time [HR:MN]</td><td> &nbsp;Section End Time [HR:MN]</td></tr><tr><td>A</td><td>–</td><td>Under 00:50</td></tr><tr><td>B</td><td>00:50</td><td>Under 01:00</td></tr><tr><td>C</td><td>01:00</td><td>Under 01:05</td></tr><tr><td>D</td><td>01:05</td><td>Under 01:10</td></tr><tr><td>E</td><td>01:10</td><td>Under 01:20</td></tr><tr><td>F</td><td>01:20 or Slower and charity running places without timing certificate</td><td>–</td></tr></tbody></table></figure>Continuing their focus on the female runner this year, limited slots are available for women runners who do not have previous timing certificates.Bengaluru’s homegrown superstar,&nbsp;Puneeth Rajkumar&nbsp;– who continues as the face of the event extended an open and cordial invitation to Bengaluru, to get on the streets and be part of the fastest growing fitness movement in the country. Urging the city to come together on the occasion of the run, the actor shared, “The TCS World 10 K has become synonymous with the city. It is a chance for all of us to experience the joy of running, no distance is too long and the challenge of running your first or your tenth run will always be memorable. I am proud to encourage the city to run again this year and add to your personal run stories, by contributing to your charitable organisation of choice, through the giving platforms of the event. Are we ready to BengaluRu[N]?”Celebrating the tenth edition of the run,&nbsp;Vivek Singh, Joint Managing Director of Procam International, said “This year it is all about the city, the city that has committed itself to running. We are so delighted to be celebrating our tenth year of the run and we could not have found a better host city for the world’s premier 10K in the global racing calendar.”Continuing on, Mr. Singh reiterated the warmth the people of Bengaluru always extend to this run, adding, “Focusing on Bengaluru, we will always be indebted to the continued support of all the city and state authorities, our sponsors, partners and the people of Bengaluru. The tenth year of a run calls for a celebration and what better way to celebrate this city than have all of you join us on the 21stof May.”Increased Prize Money:&nbsp;For the tenth edition, the prize money for the prestigious 10K is USD 2,05,059 and the highest prize money for the champion at USD 26,000. An additional incentive for the elite runners breaking the course record has two attractive prize categories –Course Record Jackpot of USD 6,000 for the Elites and INR. 2,00,000 for the Indian winner for the top three finishers and a New Course Record Bonus: USD 1,000 for International Elite and INR 50,000 for the Indian Winners.Largest Charity Platform in South India:&nbsp;With the TCS World 10K recognized as the highest fund-raising platform in South India, the charity drive associated with the event, is also poised for a quantum leap this year with Philanthropy Partner India Cares.For the last ten years, the TCS World 10K has raised over INR.26.33 Crore, supporting more than 300 NGOs – benefitting various causes.Themed as the Bengaluru[N] in 2017, the TCS World 10K is all set to inspire Bengalureans to get fitter and come together as one.Come on, BengaluRu[N]! &nbsp;

Let’s get running, Bengaluru Registration for the celebratory tenth edition of the TCS World 10K.jpg

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Let’s get running, Bengaluru Registration for the celebratory tenth edition of the TCS World 10K commences World’s premier 10K scheduled on 21st May 2017

Defending Champion &amp; Ethiopia’s Mosinet Geremew crosses the finish line in 00:28:36 seconds to win the overall men’s title at the TCS World 10K Bengaluru 2016. In the picture also seen the Mike Powell, International Event Ambassador of the event.Beating very hot and humid conditions, Mosinet Geremew and Peres Jepchirchir powered to impressive victories at the ninth TCS World 10K in Bengaluru on Sunday (15).Taking control of the race in the eighth kilometre, Geremew held on to win in 28:36 to become the first athlete to secure back-to-back titles in Bengaluru.Jepchirchir, the reigning world half marathon champion, broke from the field in the seventh kilometre to win in 32:15, 13 seconds clear of her Kenyan compatriot Helah Kiprop.Given the difficult conditions – a start time temperatures of nearly 33 C along with 90 percent humidity—both races began conservatively, particularly the women’s which consisted of the finest field ever assembled in India’s high-tech capital.Expecting the conditions to take their toll, Jepchirchir decided to run from the front early on in an effort to control the race. Her prediction proved correct: after just five kilometres, covered in a modest 16:31, only seven women remained in contention. A kilometre later that number was reduced to three: Jepchirchir, Rio-bound marathoner Kiprop and Ethiopian Wude Yimer, the race winner in 2010.Just beyond the 7K marker Jepchirchir made her bold break, building a nine-second lead by 8K and extending it to 13 seconds with one kilometre to go. Never threatened, she maintained that margin through the finish to collect her fourth victory in as many races this year and a check for US$23,000, one of the largest 10K paydays in the world.Kenya’s Peres Jepchirchir crosses the finish line in 00:32:15 seconds to win the overall women’s title at the TCS World 10K Bangalore 2016.“The weather really was hot, but when I saw on my watch how slow the first three kilometres were, I said to myself, ‘let me push’. So I pushed,”&nbsp;said Jepchirchir, who followed up her victory at the World Half Marathon Championships with a win at the Yangzhou Half Marathon just three weeks ago. Those recent victories, she said, laid the foundation for the confidence she displayed in the race’s second half.&nbsp;“After seven kilometres I saw that I’m still strong, so knew that if I continued like this, I’ll win.”Kiprop finished second in 32:28 with Yimer, a former course record holder and runner-up here last year, third in 32:33.A different kind of drama played out in the men’s contest.After a cautious pace in the early stages did little to break up the lead pack of 12, Mule Wasihum, a sub-2:06 marathoner, decided to take matters into his own hands. The 23-year-old Ethiopian made a big move in the 12th minute, opening a gap of some 30 metres on his nearest pursuer and he held on to a six-second lead after eight kilometres. But with the sun beating down, he soon paid for his impatience.Slowing markedly, he was eventually caught by Geremew when the clock read 25 minutes even, at which point the defending champion took command.Tailed by Kenyan John Langat and Bonsa Dida until the trio entered the Shree Kanteerava stadium for a final lap on the track, Geremew valiantly fended them off for his second successive one-second victory and a winner’s check for $23,000.“It was different this year because it was very hot,”&nbsp;said Geremew, who like Jepchirchir arrived in Bengaluru on the heels of a win at the Yangzhou Half Marathon.&nbsp;“But at 9K I was sure that I would win.”Despite the heat, he added with a smile,&nbsp;“I think I will come back next year.”Langat clocked 28:37, with Ethiopia’s Dida third in 28:42.The International Elite Men’s winners of the TCS World 10K Bengaluru, 2016 (from left) 1st runner up John Langat, Winner Mosinet Geremew and 2nd runner up Bonsa Dida.Amongst the Indian Male elite runners, the race was a very apparent ‘sprinters race’ with no clear leader till beyond the 8KM mark where it looked liked the defending champion Suresh Patel would retain his crown, till Lakshmanan G sprinted forward in the last one KM stretch within the Kanteerava Stadium. Lakshmanan who clocked a 30:34 was all praise for the new course only hoping for an earlier start time to avoid the harsh morning sun, sharing&nbsp;“It was a very tough race because until the last 500 metres, the leader kept shifting between, Suresh, myself and Nitendra. I was only able to take the lead in the last 500 metres which is why the gap between me and Suresh was only 2 seconds.”Olympic Qualifier Nitendra Singh Rawat, who came in third at 30:53 was honest about his lack of experience in a short distance run, stating,&nbsp;“I planned my run like I would plan a marathon, building pace for the first half of the run, followed by a sprint in the second half. This did not work as planned, , as I stayed with the pack for the majority race, however, when they made their final sprints, I was unable to keep up with the winner – but this was a great race.”Swati Gadhave led the race from start to finish, ending her 10KM sprint, at 34:45 more than a minute ahead of second place Sanjeevani Yadav who clocked 36:13. Swati paced with the International Elite Athletes running with their pack through most of the race much to the viewers delight and ended amongst the top ten overall Women Finishers.The Indian Men winners of the TCS World 10K Bengaluru, 2016 (from left) 1st runner up Suresh Kumar, Winner G Lakshmanan and 2nd runner up Nitender Singh Rawat.Recounting her thoughts on the race, Swati said,&nbsp;“ The climate wasn’t an issue, even though I landed only last night from Denmark after international competition.”&nbsp;Coming a distant second to Swathi, was Sanjeevani Jadhav at 36:13 who was delighted with her finish, and honored to be running amongst some of the most respected women in her category. Completing the trio on the podium was Meenu at 37:18 whose youthful exuberance was the clear reason she was amongst the top three. The women weren’t as critical of the humid Bengaluru weather on offer as the men but the exertion of the athletes was clear as everyone looked exhausted post crossing the finish line.Overall Elite Men:Mosinet Geremew (ETH) 00:28:36; John Langat (KEN) 00:28:37; Bonsa Dida (ETH) 00:28:42; Abdallah Mande (UGA) 00:28:46; Alex Korio (KEN) 00:28:49; Geofry Korir (KEN) 00:28:57; Nicholas Rotich (KEN) 00:29:06; Gideon Kipketer (KEN) 00:29:09; Mule Wasihun (ETH) 00:29:15; Fredrick Kipkosgei (KEN) 00:29:34.Overall Elite women:Peres Jepchirchir (KEN) 00:32:15; Helah Kiprop (KEN) 00:32:28; Wude Yimer (ETH) 00:32:33; Edith Chelimo (KEN) 00:32:50; Rose Chelimo (KEN) 00:32:54; Jackline Chepngeno (KEN) 00:32:57; Linet Masai (KEN) 00:33:25; Magdalyne Masai (KEN) 00:34:06; Swati Gadhave (IND) 00:34:45; Agnes Tirop (KEN) 00:35:08.Indian Men:G. Lakshmanan (Overall 15) 00:30:34; Suresh Kumar (Overall 16) 00:30:36; Nitender Singh Rawat (Overall 17) 00:30:53; M D Yunus (Overall 18) 00:30:55; Abhishek Pal (Overall 19) 00:31:04; Durga Bahadur Budha 00:31:07; Srinu Bugatha 00:31:09; Arjun Pradhan 00:31:10; Harshad Mhatre 00:31:18; Anish Thapa 00:31:19.Indian Women:Swati Gadhave (Overall 9) 00:34:45; Sanjeevani Jadhav (Overall 13) 00:36:13; Meenu (Overall 14) 00:37:18; Manisha Salunkhe (Overall 15) 00:37:22; Phoolan Pal (Overall 16) 00:38:08; Jyoti Jangbahadur Chouhan 00:38:23; Jayashree Boragee 00:38:55; Manju Yadav 00:39:18; Kiran Sahdev 00:39:33; Sindhu Yadav 00:39:51.Men: open 10k challenge (15 to 20 yrs.)Rahul Patil 00:35:56; Vijay Bhagat 00:36:24; Maroti Jadhav 00:37:06.(20 to 25 yrs.)Mahesh Wadhai 00:34:38; Ramesh Nil 00:34:57; Aslesh Kumar 00:35:21.(25 to 30 yrs.)Shailesh Gangoda 00:33:55; Nanjundappa Mun 00:34:25; Rajasekar R 00:35:22.(30 to 35 yrs.)Manju Vekatesha 00:33:26; Naresh Kumar 00:34:33; Sahadat Ali 00:36:06(35 to 40 yrs.)Jagmal Ramchander 00:33:07; Athreya Chidambi 00:37:41; Kumar Rajamani 00:39:04.(40 to 45 yrs.)Bhaskar Kambale 00:35:53; Raj Pal 00:36:38; Harun Ali 00:37:56(45 to 50 yrs.)Dinesh Kumar 00:36:24; Thomas Philip 00:36:51; Mohamed Idris 00:37:33(50 to 55 yrs.)Ash Nath 00:39:48; Srinath S 00:45:18; Satyaseshasai Casukhela 00:47:22(55 to 60 yrs.)Pandurang Chougule 00:40:05; Ramasamy Namachivayam 00:42:04;Kothandapani KC 00:43:22(60 to 65 yrs)Sabhajeet Yadav 00:43:59; Subhashchand Khatri 00:46:25; Madhusudan Panda 00:48:51(65 to 70 yrs.)Naval Kishor Yadav 00:43:46; Vuggina Suryaprakasarao 00:48:24; Manjunatha Aithal 00:51:22(70 and above)Vijaya Kumar Surya 00:56:08; Gurudayal Singhyadav 00:59:07; Venkataraman Krishna 01:01:49Women: Open 10K Challenge (15 to 20 Yrs.)Dimpal Rajwade 00:42:42; Kalaiselvi L 00:44:36; Bharati Dudhe 00:48:21.(20 to 25 Yrs.)Shruthi K C 00:40:26; Kiyana Mirza 00:46:57; Anandi P 00:47:12.(25 to 30 Yrs.)Thippavva Sannakki 00:39:57; Chandrawati Rajwade 00:42:04; Kaylea Brase 00:45:31.(30 to 35 Yrs.)Ankita Gaur 00:48:52; Dr. Zainab Shoaib 00:52:21; Seema Verma 00:53:12.(35 to 40 Yrs.)Lalita Madhwal 00:42:31; Shwetaambari Shetty 00:47:37; Shilpi Sahu 00:47:48.(40 to 45 Yrs.)Francesea Leighton 00:47:11; Neera Katwal 00:48:03; Bhagwati Kailash Chand 00:48:18.(45 to 50 Yrs.)Vaishali Kasture 00:48:55; Gurmeet Bhalla 00:50:56; Shantha Belliappa 00:52:30.(50 to 55 Yrs.)Geetha Biju 00:56:27; Siobhan Boyer 00:57:48; Chitra Dinakar 01:02:14.(55 to 60 Yrs.)Shamala Manmohan 00:52:29; Lise Lotte Marie Bomman 01:01:26; Neenu Agarwal 01:20:08.(60 to 65 Yrs.)Sharada Venkataraman 01:07:56; Raji Srikant 01:11:33; Githa Thimmaiah 01:15:28.(65 to 70 Yrs.)Shamala Vijai 01:49:06.Jabong Running Costume:Going Solo1st – Radhavendra Kumar (Save Trees)2nd – Raj (Donate Organs)3rd – Jitender KumarBeing US1st – Shrimad Rajchandra Love &amp; Care (Empowering Education)2nd – Giftabled Foundation

Beating difficult conditions, Geremew and Jepchirchir collect Impressive victories at TCS World .jpg

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Beating difficult conditions, Geremew and Jepchirchir collect Impressive victories at TCS World 10K Federation Cup winners Lakshmanan G and Swati Gadhave continue winning run at the TCS World 10K

L-R – Dilip Jayaram, CEO, Procam International; Vivek Singh, Joint Managing Director, Procam International; Dr Vivek Singh, Medical Director, TCS World 10K; Hugh Jones. Race Director, TCS World 10K; P N Sankaran, Director – Operations, Procam International; M Chandrashekar Rai, Honorary Secretary, Karnataka Athletics AssociationWith almost 23,700 runners ready to run the streets of Bengaluru on 15th May 2016, Procam International and the Government Authorities today announced their preparedness to host the ninth edition of the TCS World 10K. Announcing the new route along with medical arrangements &amp; logistical measures for the run were Race Director Hugh Jones, Medical Director Dr. Vivek Jawali and Representatives from the State Government Authorities.With sunrise on Sunday, the 15th of May, at 5:54 am and an expected minimum temperature of 22 Degree Celsius, the Open 10K will be the first of six runs to be flagged off at 6:00 AM, with a staggered start for different sections, followed by the World 10K for the elite Male Athletes that will commence at 7:25 AM. The World 10K for the Elite Women athletes is scheduled to start at 8:10 AM just after the 4.2 KM Senior Citizens Run, which is slotted for a 7:40 AM start. And finally over 11,000 runners will take to the streets at 9:10 am for the much-awaited Majja Run.Speaking about the new route, Race Director Hugh Jones said“This year we have made the route a little simpler, lesser turns and more variations in terms of terrain. Previously it was mostly upward route but now it is more gradient. For instance the route is upward in Kasturba Road, goes downward at MG Road, and then again is ascending around Kamraj Road and so on. The final Cubbon Park stretch is the fastest one since it’s just a downward descent. Runners will definitely benefit from the fact that it is a more gradient path and will add to their run in a positive manner,”Race Director Hugh Jones goes through the new route for the TCS World 10KMedical Facilities at the TCS World 10K 2016With a new route and two different finish lines, medical partners Fortis Hospitals have equipped two base camps with 40 beds at the finish and three medical stations along the route. At both the finish lines there will be medical personnel present equipped with stretchers and wheel chairs to attend to immediate emergency requirements in addition to five Ambulances. Five Medics on Bikes would also be moving along the race route to ensure help is made available at all times. Apart from them 175 Doctors will be in duty on Race Day spread across the Medical stations and base camps. There will be a total of 20 spotters around the last 2 KMs of the race to make sure no crucial detail is missed out on.Water stations to be managed by running groupsTo keep all participants sufficiently hydrated there will be 8 water stations along the route, from where around 75,000 liters of water will be distributed, all managed by various runner groups from Bangalore – a first for the TCS World 10K.Runner Groups managing the water stations include Bhukmp, Indiranagar Runners, Team Miles Ahead, and the Trail Blazers amongst others. Volunteers from the run clubs that will be managing the stations, will not only act as the perfect motivators to their fellow running community but are also trained in basic CPR Training by Fortis Hospital to ensure that they can meet with any emergency response requirements along the route.Complementing the water stations that are slated to distribute over 75000 litres of water, would be Two Energy Drink stations that will distribute 14,000 Tetra Packs of ORSL and two Fruit Stations that would be stacked with oranges for all the runners.The Karnataka Athletic Association will also be providing over 90 officials and 1000 volunteers for the TCS 10K who will be joined by a total of 1500 Police Officials – Traffic &amp; Law to ensure that there are no untoward incident during the race.A Volini Recovery Zone will also be set-up at the finish lines of the race to address any and all recovery needs of the runners, with Volini Recovery Experts providing educated opinion for all runner needs.The run will telecasted live between 7.00 am and 10.00 am on Star Sports 4 and Star Sports HD4.The Event will be streamed LIVE on the event website: www.tcsworld10k.procamrunning.in

Bengaluru gears up for a new route at the TCS World 10K 2016.jpg

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Bengaluru gears up for a new route at the TCS World 10K 2016

The TCS World 10K Bengaluru has yet again been recognized as one of the largest charity raising platforms in South India with over&nbsp;Rs 4 crore&nbsp;being pledged to more than&nbsp;100 Civil Society Organizations (CSO)/ NGOs.&nbsp;The last eight editions have directly impacted the lives of over 75,000 individuals and facilitated over 12 causes such as&nbsp;Education, Environment, Disability, Human Rights, Women, Environment &amp; Animals amongst others.With thirty-seven corporates fielding fifty-four teams and 200+ fundraisers running for a cause, this year over&nbsp;75%&nbsp;of the contribution is from individuals raising funds through their personal networks, a definite sign of the commitment that the city has towards the run to be held on May 15. Amongst the many laurels of this year’s fundraising accomplishments, one is that a single CSO has raised a whopping Rs 60 lakh as of today.Commenting on the fundraising efforts of the city, India Cares Foundation chairperson&nbsp;Murray Culshaw said:&nbsp;“The citizens of Bengaluru are becoming increasingly aware of the challenges facing our city and of society in general and the need to find solutions. The TCS World 10K provides a great transparent and accountable platform for causes to promote their services and for citizens to engage with solutions – by running and donating to a cause of their choice.”Procam International CEO Dilip Jayaram&nbsp;added: “Our events have always been strong fundraising platforms, and Bengaluru proves each year that their commitment towards running for a cause is unparalleled. CSOs today make friends amongst runners first, increase their awareness levels and a resultant of which is the increase in funds. This leap in race week of Rs 1 crore has been the highest since the events inception in 2008 and is an indicator of how more runners are pounding the streets and believing in their causes. Bengaluru should be proud of the contributions they are making towards their communities. We at Procam are glad to have a strong and grounded philanthropy partner in India Cares, who are going that extra mile to make a difference.”This year’s&nbsp;youngest fundraiser, 10-year-old Aum Desai&nbsp;is joined by his Grandmother&nbsp;Mrs Pramila Desai,&nbsp;who at 76 is the oldest fundraiser at the TCS World 10K. Both are running hard towards raising funds for Shrimad, an NGO dedicated to the education of the child.Joining the Desai duo is the pair of young men,&nbsp;Senthil S and Sakthivel&nbsp;from&nbsp;Sittilingi, Dharampur District in Tamil Nadu.&nbsp;They are fundraising for Tribal Health Initiative that provides healthcare facilities to the indigenous tribes along the Karnataka and Tamil Nadu border. Senthil and Sakthivel are also the members of indigenous communities and have been running long distance for quite some time now to raise money towards their cause.Vidya from Baale Mane is another notable name.&nbsp;Having grown up under foster care in Baale Mane, Vidya is hoping that her fundraising effort this year will a perfect farewell as she eyes pursuing her Bachelor degree in Commerce.Leaving corporate desk jobs and running and fundraising this year, amongst others, are&nbsp;Arvind Srivatsav Vijayagopalan,&nbsp;Business Analyst at Oracle Financial Services Software, Bengaluru and&nbsp;Rajkumar TE, Leader of Global Shared Services at TE Connectivity. Arvind, who has over the last four years been an active participant in the green initiatives of SayTrees, is raising funds through the TCS platform to assist farmers by providing them with sustainable income opportunities to continue farming, while discouraging them from migrating to non-agricultural jobs. Mr Rajkumar has encouraged the TE Connectivity group to contribute Rs 10,00,000 for Project EduDaan, an initiative to support government school children.Joining the corporate runners, in a first-of-its-kind story at the TCS W10K, is discount brokering firm&nbsp;Zerodha, fielding a Corporate Cares team raising money for the benefit of ‘Let’s live together’, an NGO that works with street dogs in the city. &nbsp;

Over 100 NGO’s to benefit with more than 4 crores raised up till date.jpg

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Over 100 NGO’s to benefit with more than 4 crores raised up till date

Procam International announcing the list of elite Indian athletes to run the TCS World 10K, scheduled for May 15th 2016, confirmed the participation of 2016 Olympic aspirants, Nitendra Singh Rawat and Kheta Ram, along with defending champion Suresh Patel who clocked a time of 29:49 to win last year’s edition. Leading the women’s brigade will be, defending champion L. Surya and last year’s runner-up and Federation Cup 2016 winner Swati Gadhave.Nitendra Singh Rawat, will be running the TCS World 10K to gauge his performance ahead of the Olympics, where he will be participating in the marathon event, having secured a spot earlier this year at the Standard Chartered Mumbai Marathon with a course record time of 2:15.48.Close on their heels will be G Lakshmanan who set 29:57.44 on the clock at the 2016 Federation Cup in New Delhi. MD Yunus who is also fresh from his 2016 Federation Cup exploits will look at lowering his timing of 29:59.69 in the 10000 metres at the 2016 Federation Cup, almost half a second faster than Kheta Ram (30:01.66) at the same event and could definitely be competition to look out for this race.“I am hoping to repeat my winning performance from last year with the conditions remaining more or less the same. There should be good competition out in the field when the race is flagged- off,” said Suresh Patel, who will be looking to defend his title.With a difference of only a few seconds between last year’s champion Suresh Patel and Kheta Ram, Sunday could see the lead changing hands throughout the course that weaves through Bengaluru.The women will also set the track ablaze with the defending champion L. Surya returning to fend off any challengers, setting a time of 35:58 in the 2015 edition and recently securing the gold with a time of 15:39 in the 5000 metres event at the 2016 Federation Cup. Last year’s silver medalist, Swati Gadhave who clocked 36:15, will look at a repeat or better performance from her 2016 Federation Cup timing of 32:53 in the 10000 metres.Lining up amongst the women will also be Sanjeevani Jadhav who clocked 34:43 in the 10000 metres event at the 2016 Federation Cup, first runner-up of the Standard Chartered Mumbai Marathon, Manisha Salunkhe (01:19:17), and second runner-up Monika Athare (01:20:08) along with and Kiran Sahdev clocking 1:20:51 who will all be looking to make their mark in one of India’s premier 10K runs.“The course will be tough coupled with the changing weather conditions and the closeness of the field this year. The Federation Cup results were brilliant and everyone has a chance to cross the finish line first. I will have to work harder to make sure to retain my title come 15th May,” said&nbsp;L Surya.All will be gunning for a share of the total prize pot of US$ 197,768, with INR 2,50,000 each going to the men’s and women’s race winners.

Defending champions Suresh Patel and L. Surya to lead the Indian Challenge at the TCS World 10K,.jpg

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Defending champions Suresh Patel and L. Surya to lead the Indian Challenge at the TCS World 10K, Bengaluru

As Bengaluru laces up for the ninth edition of the TCS World 10K, on Sunday, 15th May 2016, Procam International today announced Olympian and World Record Holder in Long Jump, American Mike Powell as the International Event Ambassador for Bengaluru’s favorite run. With all running spots filled in record time and registration for the 10K closing 24 hours prior to the deadline, nothing seems to deter the enthusiastic Bengaluru Runner.Mike Powell joins an elite list of athletes who have been ambassadors for this event through the years and was delighted at the opportunity of standing by a city that is so proactive in their participation. Sharing his excitement, Powell said, “It is a personal honour for me to be the ambassador of such a prestigious running event in India. When communities come together and run as one there is a sense of belonging that is inculcated in each of those runners, and that feeling is often the best runners high that there is! To be able to go out there and run a 5K, or a 10k or a marathon, holding your focus that long is very, very difficult and to have that kind of determination for that long is just amazing. I am glad to be a witness to a running revolution such as the TCS World 10K and would like to wish all the participants good luck!”A total of 23,748 participants will take center-stage along with World half-marathon champion, Peres Jepchirchir, Gladys Chesir the fastest women in 10K, clocking 30:41 at the Berlin 10K, TCS World 10K defending champion Mosinet Geremew and former World Record holder in the marathon, Patrick Makau.The USD 197,768 event will witness, 12,215 participants running in the 10KM; 10,425 participants in the Majja Run, 746 Senior Citizens, and 252 people in the Champions with Disability category.Elaborating on the response received through corporates and individuals, Nagaraj Ijari, Vice President and Head – Bangalore Operations, Tata Consultancy Services shared, “Our ‘Fit for life’ initiative has seen over 23 million kilometres being clocked and consequently a similar amount of resources being donated for societal development. With over 4000 registered TCS employees participating in the run, 1500 have registered for the Open 10K run. The awareness raised by the various teams in Bengaluru has led to a rise in the number of corporates that have registered this edition. It is always heartening to see this level of passion and enthusiasm from the Bengaluru public and we are looking forward to a successful run indeed.”Commenting on the influence of the TCS World 10K, Shri Kapil Mohan, Principal Secretary to Govt. (Youth Empowerment and Sports Development) acknowledged the success of the run, “The TCS World 10K has been one of the trendsetters in the running movement in India and a brilliant example of public private partnership succeeding. The renewed interest in fitness and increasing awareness of the competitive aspect of sport has contributed to the rise in participation. The nation is getting younger and people are becoming aware of implementing preventive health measures. We have been collaborating with all the teams of the TCS World 10K and wish them all the best for the run.”Speaking on the countdown towards Race Day, Dilip Jayaram, CEO, Procam International shared, “With this year’s run, we have hit refresh and the city has reacted positively, resulting us in closing registrations prior to our deadline a new record for us in Bengaluru. With a warm welcome from the city as always and the enthusiasm of the runners, I can confidently say that Bengaluru is ready to make the ninth edition of the run as memorable as the rest! We are honored to have Mike as the international ambassador of the event who will be cheering and inspiring the participants from the sidelines.” Thanking the sponsors and partners for their support, Mr. Jayaram added, “We have, as always worked very closely with the race director on the route and have gone the extra mile with the full support of all our partners to ensure the best for each and every runner. We are conscious of the environments we conduct these runs in and will respect it while providing a good running experience.”Nestlé and ORSL join the sponsor band:Over the years, the most respected brands have partnered TCS W10K for the transformational role it plays in bringing individuals, organizations and institutions together. This year, two new partners have joined the list of organizations supporting the race, Nestlé as Nutrition Partner and ORSL as Restoration Partner.Keeping in line with the vision of anticipating needs of the runners and creating solutions to enrich the running experience at the TCS World 10K 2016, ORSL extends its help in restoring electrolytes &amp; energy to the zestful and vibrant running community by associating with the run as a&nbsp;Restoration Partner. Having pioneered the concept of electrolyte drink in Ready to Drink (RTD) Tetrapack format with a tasty fruit juice base, ORSL revolutionized the standards of restoration more than a decade back. Today, the brand has earned itself the *#1 Dr Recommendation status in the Liquid Electrolyte space. (*Reference: IMS Prescription Data MAT Dec 2015 for Oral Electrolytes in Liquid Format).CPR training for all participantsFortis Hospitals have always been at the forefront in providing quality healthcare to the citizens. As a part of its heart care initiatives Fortis Hospitals had initiated CPR (Cardiopulmonary Resuscitation) drive across the city and has extended this to all the runners during the TCS 10K. As part of being the medical partner for TCS World 10K, Fortis has planned CPR training for runners from various run clubs, volunteers, organizers and pacers for various categories of the run. Participants learn CPR techniques and get valuable information on heart health and cardiac emergencies, and this in turn has helped in creating responsible citizens. The earlier the CPR is given, the greater the chances of their survival.“We are indeed glad to be the medical partner for TCS World 10K Bangalore. As we are aware that the number of participants are increasing every time for the run, we have arranged for robust and vigorous medical support to ensure all emergencies are duly met and appropriate medical treatment is extended. Our medical team for the TCS World 10K comprises of cardiologists, senior clinicians, orthopedicians, emergency medical staff, physiotherapists, nurses and other medical staff. All medical staff are trained in Basic Life Support (BLS) &amp; Advanced Cardiac Life Support (ACLS). However, we hope that all these arrangements are not required” said Dr. Vivek Jawali, Chief Cardiothoracic &amp; Vascular Surgeon, Chairman, Dept of Cardio Vascular Sciences, Fortis Hospitals, Bangalore.Nestlé presents Mirchi Get Active ExpoOn the weekend of 6th May 2016, Kanteerava Indoor Stadium will function as a one-stop destination for all registered participants. The runners can collect their bibs, be a part of the exclusive runners meet and be privy to exciting collections offered by leading sports brands such as Nike, Asics, and Proline, alongside TCS, Nestlé, Perfomax, Seiko, Gramin, J&amp;J, Tom Tom, Jabong and Volini will also be present.&nbsp;The weekend of 6thMay will also see the finals of the Cigna TTK Treadmillion Challenge, where the winners will take home prizes worth Rupees 1 Lakh.For the outstation runners, there will be an expo at Jnana Jyoti Auditorium, Central College Campus, Palace Road, Gandhinagar on the 14th of May, allowing the participants to collect their bibs on arrival in the city.

Olympian & World Record Holder Mike Powell stands by Bengaluru for the ninth edition of the TCS .jpg

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Olympian & World Record Holder Mike Powell stands by Bengaluru for the ninth edition of the TCS World 10K

Marking its eighth edition in city, the TCS World 10K, today announced the legendary French Track and Field Sprinter Marie-José Pérec as the International Event Ambassador for this year. A formidable force, Marie has won three Olympic gold medals and is the first-ever athlete to win consecutive Olympic gold medals in the 400-metre dash between the years. Present at the TCS World 10K, in Bengaluru, Marie will be seen cheering for the city runners, come May 17th.Fondly, known as ‘La Gazelle’, thanks to her swift movements across on the track and field, Marie-José Pérec is noted as one of the best female runners across the world. With a series of accolades that include three Olympic Golds, two Golds at the World Championships and two Gold medals at the European Championships, the French athlete is regarded as a sporting phenomenon globally.Over the course of her 20-year career, Marie stood tall, and collected various national and international honours. In recognition of her contribution to sport, Pérec was awarded the ‘Officier de la Légion d’honneur’ by French President François Hollande in the Élysée Palace in 2013 and was also inducted in the IAAF Hall of Fame, a month later in the same year.After Marie announced her retirement in 2004, she has been actively involved in bringing about social change through peace, associating with the ‘Champions for Peace’ club alongside more than seventy elite athletes committed to promoting peace in the world through sports, created by the Monaco based organisation- Peace and Sport.Delighted on being named as the ambassador of the TCS World 10K, Bengaluru, Marie-José Pérec said, “While I can proudly admit that the track has been my forte – it is a pleasure to know that cities and countries are celebrating and embracing the joys of road racing. Road racing has the unique ability also to build a strong sense of community and in that, there is a joy that makes it even more appealing to communities at large. I look forward to standing at the start line of the TCS World 10K Bengaluru with all the enthusiastic runners, to cheer them on and wait at the finish line to celebrate their sense of accomplishment. Namaste India, let’s get our feet on the street.”Speaking on Marie Jose Perec’s maiden association with the run as the Event Ambassador, Vivek Singh, Joint Managing Director of Procam International, said “With each passing edition of the TCS World 10K we look to inspire the runners by presenting to them, heroes- athletes of international repute. This year we are lucky to have in our midst, an icon for Women in Sport, the prolific Marie Jose Perec. Being an athlete, who has not only made her mark on-field but has also championed the cause of peace off it, Marie is the epitome of excellence and the quintessential role-model for every runner. As an athlete, as a woman in sport and as a humanitarian, we look forward to welcoming Marie Jose Perec as the International Event Ambassador for this edition of the run.”

Marie-Jose Perec announced as the International Event Ambassador for the TCS World 10K Bengaluru.jpg

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Marie-Jose Perec announced as the International Event Ambassador for the TCS World 10K Bengaluru 2015 Namma City’s, Namma Run, announces three-time Olympic Gold Medalist as this year’s event ambassador.

The incomparable Carl Lewis, an athlete who has won 10 spectacular Olympic medals that comprise nine gold and 10 World Championship medals, including eight gold, has been confirmed as the Event Ambassador for the TCS World 10K Bangalore 2014, which will be flagged off from Sree Kanteerava Stadium on May 18 this year.“It gives me great joy to come to India, a country I love and respect, to spread the magic of running and sport amongst the beautiful populace. In the last decade or so, India has witnessed a running revolution and the sport has grown manifold in terms of strength, popularity and interest generated,” said Carl Lewis about visiting India.Carl Lewis’ presence at the TCS World 10K Bangalore – as one of the most successful Olympic athletes of all time – will be a historic day for the Indian running community. Running enthusiasts across the country will benefit immensely through the luminary’s advice, encouragement, and presence during the run.“The TCS World 10K is an ideal blend of speed and endurance and I’m sure the run will attract many of the best in the world. It’s an honour for me to be associated with the event and witness, in action, these running enthusiasts. I hope my presence will only inspire and encourage them to reach greater heights of performance and success”, said the legendary Olympian talking about the run.Vivek B. Singh, Jt. MD, Procam International Pvt Ltd, stated, “We are excited and privileged that the city of Bangalore will host the legendary Olympian Carl Lewis as Event Ambassador at the TCS World 10K Bangalore 2014. Apart from enriching us with his presence, I’m sure he will provide a further fillip to the world’s premier 10K in terms of charity and registrations. Procam has always endeavoured to bring to India the most distinguished sporting icons and hosting the ‘Sportsman of the Century’ is our gift to the running community for supporting us at every step of our journey.”Procam International Pvt Ltd’s three long distance events, held in Mumbai, Delhi and Bangalore, have had some of the world’s most distinguished sporting icons as Event Ambassadors. In line with Procam International Pvt Ltd’s efforts to bring to India some of the world’s most accomplished sportsmen to raise the profile of the sport of distance running, Carl will join this roll of stars and be present in Bangalore. In the days leading up to the event, he will meet and interact with the participants, the media as well as the sponsors and event partners.Referred to as one of the most successful Olympic athletes of all time, Carl has competed in four Olympic Games. He won nine gold medals, including four at the 1984 Olympics in Los Angeles. His Olympic gold medals came first in 1984 in the 100 metres, where he set an Olympic record by besting the next closest runner by a record eight feet, 200 metres, 4×100 metres relay and long jump. At the 1988 Olympics in Seoul, South Korea, Carl won gold in the 100-metre final and was credited with a world record. In the 1992 Olympics in Barcelona, Lewis jumped 8.67 m in the first round of the long jump. In the 4 × 100 m relay, Lewis anchored another world record, in 37.40 seconds, a time, which stood for 16 years. He covered the final leg in 8.85 seconds, winning two gold medals at the event. In 1996, Lewis qualified for the American Olympic team a record fifth time in the long jump. He won gold and became one of only three Olympians to win the same individual event four times.In his seventeen-year career, the dominant sprinter and long jumper often topped the world rankings in the 100-metre, 200-metre and long jump events beginning 1981 until the early 90s.His world record in the indoor long jump has remained unbeaten since 1984 and a stunning 65 consecutive victories in long jump, achieved over a span of 10 years, is one of the sport’s longest undefeated streaks.Over the course of his athletics career, Lewis broke ten seconds for the 100 metres 15 times and 20 seconds for the 200 metres 10 times. Not surprising that the International Olympic Committee voted Carl ‘Sportsman of the Century’, the International Association of Athletics Federations elected him ‘World Athlete of the Century’, and the American sports magazine Sports Illustrated named him ‘Olympian of the Century’. He is truly one of the most renowned Olympians of all time.The sporting great announced his retirement from competitive sport after the 1996 Olympics. Carl’s work off the track helped give track and field its current professional status, enabling athletes to have more rewarding and longer-lasting careers in the sport.Since his retirement, he has devoted his time to charity through the Carl Lewis Foundation, which he founded to support different charities including the College Fund (formerly known as the United Negro College Fund), The Wendy Marx Foundation (for organ donor awareness) and the UNCF Walkathon in Houston.Other Luminaries who have been event ambassadors in the past include names like Linford Christie, Damon Hill, Donovan Bailey, Haile Gebrselassie, Michael Johnson, Mike Powell, Paul Tergat, Steve Ovett, Gail Devers, Dame Kelly Holmes, Dan O’Brien, Cathy Freeman, Kapil Dev and Vijay Amritraj among others.

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Carl Lewis to be Event Ambassador for TCS World 10K

Procam International today announced the list of international elites athletes confirmed to run the TCS World 10K, scheduled for the May 15th 2016. The elite field of athletes include, World half-marathon female champion, Peres Jepchirchir, Gladys Chesir who has the record for the fastest 10K for a woman, clocking 30:41 at the Berlin 10K, defending World 10K champion Mosinet Geremew and former World Record holder in the marathon, Patrick Makau.Amongst the women, the 22-year-old Jepchirchir, produced one of the biggest surprises of 2016 when she captured the world title at the IAAF World Half Marathon championships in Cardiff in March, catapulting herself to the forefront of the world road running stage. That victory over several better established runners has given the rising star a necessary confidence boost that she relishes as she prepares for debut in racing in India.“I don’t think [being a world champion] will add a lot of pressure but it will surely be more challenging. My career and experience has taught me that if you feel confident in your training you cannot fear the other runners, but you must simply give your best.” Shared, the young Kenyan who is also aiming for an Olympic spot on her national running team in the 10,000m and is hoping to use her outing in Bengaluru as a good gauge of her performance.But Jepchirchir’s appearance in Bengaluru won’t be the proverbial Sunday stroll, as she won’t even be the fastest woman in the race. That honour belongs to Kenyan Gladys Chesire, a bronze medalist from last year’s 10K, whose 30:41 run in Berlin last October ranks her the ninth fastest of all-time. Joining them would be last year’s runner-up, Wude Ayalew of Ethiopia, a former course record holder in Bangalore, and winner of World 10K in 2010. Joining the select field of elite runners, will also be Agnes Tirop, the 2015 world cross country champion, who will be making her road running debut, in a race that truly celebrates the difference of Road Vs. Track racing.With a strong line-up of women this year, amongst the elite field of international runners in the men’s race, Mosinet Geremew of Ethiopia will return to defend his hard won 2015 World 10K title. Last year, the Ethiopian, now 24, edged compatriot Fikadu Seboka by just two seconds in 28:16, a strong performance given the sometimes-difficult Bengaluru course.“The course is not so smooth in some areas so you have to be careful,” said Geremew, who won the Hyderabad 10-K three years ago in 27:36, the fastest 10km ever run on Indian soil. “Bengaluru is a big and colorful race and very well organised. I am really looking forward to coming back.” Says the young Ethopian, who holds the honor of being one of eight men globally to have dipped under 28 minutes for 10KM.The men’s international elite field also includes Patrick Makau, the former world record holder in the marathon (2:03:38) who will be racing for the first time in India and Tesfaye Abera, 2014 Mumbai Marathon champion who won the 2016 Dubai Marathon in a big personal best (2.04.24) which also makes him the current holder of the fastest Marathon Time.The Kenyan men, would not be hard to miss on the 15th of May, with Edwin Kipyego, the winner at this year’s Hague Half Marathon, Josphat Bett, a former world junior champion and India’s hero of a fairytale script, Gideon Kipketer who started the 2016 Mumbai Marathon as a pacer, but went on to win the country’s most prestigious run in 2:08 minutes. All of them hoped to mark more than attendance at this race and aiming to beat the men’s course record of 27:44 set in 2014.All will be gunning for a share of the total prize pot of US$ 197,768, with US$ 23,000 going to the men’s and women’s race winners.Facebook:&nbsp;<a href="https://www.facebook.com/tcsw10k">www.facebook.com/tcsw10k</a>Twitter:&nbsp;<a href="https://twitter.com/@TCSWorld10K">@TCSWorld10K</a>Instagram:&nbsp;<a href="https://www.instagram.com/tcsw10k/">@TCSW10K</a>

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World half-marathon champion Peres Jepchirchir & defending champion Mosient Geremew to lead the field at the TCS World 10K, Bengaluru

Inspiring the Garden City to get on its feet yet again, Procam International today announced the start of its registration for the ninth edition of the prestigious World 10K in the city, sixth under the TCS banner. Themed as “Refresh, Reload and Run”, the TCS World 10K this year also boasts of a fresh new logo, and will be customarily flagged off from the Sree Kanteerava Stadium on Sunday, May 15, 2016.With the runs spread across 5 categories, headlined by the&nbsp;Elite World 10K&nbsp;for Men and Women that attract the World’s best track &amp; field and road runners, the&nbsp;Open 10K&nbsp;for the committed amateurs, the&nbsp;5.7km Majja Run&nbsp;for the enthusiasts, the&nbsp;4km Senior Citizens Run&nbsp;for participants above the age of 65 and the&nbsp;Champions with Disability&nbsp;run, registration open on the 15th of March 2016. Registrations for the&nbsp;Open 10K&nbsp;close on&nbsp;7th April 2016, or subject to the availability of running slots, whichever is earlier, while registrations for the other three categories close on&nbsp;22nd April 2016.Participants residing in India will have to pay a registration fee of INR 1,250 for the Open 10K; INR 800 for the Majja Run and INR 300 for the Senior Citizens Run and Champions with Disability Run. For Overseas Applicants, registration fees for the Open 10K will be capped at USD 45; USD 25 for the Majja Run and USD 10 for Senior Citizens Run and Champions with Disability Run.As a boost for amateur runners, confirmed applicants in the Open 10K Run category will be eligible for ‘Priority Line-Up’ on race day, based on the finish times recorded in their timing certificates submitted along with application forms. For confirmed applicants who have improved their performance post registrations, a request for a change in the line-up section can be made till 7th April 2016 on submission of a valid timing certificate.With an aim to encourage&nbsp;women participation, the run has also provided a special quota and limited running places in the open 10K for women applicants without timing certificates.Reaffirming their commitment to fitness and the city of Bengaluru, Mr, Nagraj Ijari, Vice-President and Global Head of Hi-Tech Vertical, Tata Consultancy Servcie, said, “ This season we have seen an increased effort from our TCS employees towards maintaining a high level of fitness, encouraged by our Fit4Life initiative. Over 4000 people across TCS Campuses in the city have already indicated their strong interest in participating in the TCS World 10K this year, with a majority of them excited to run the whole 10 KM!” Honoring the growing popularity and stature of the event, the Mr. Ijari also launched the rewamped logo to bring it at par with the other global events that are sponsored by Tata Consultancy Services. He added, ‘With this logo the run is on par with our other global runs such as the TCS New York City Marathon and the TCS Amsterdam Marathon. The new grid retains the vibrant colours from the previous logo with the addition of the trademark blue from the Tata palette along with cleaner lines and a more contemporary representation of the Vidhan Soudha as the key visual mnemonic.”Superstar&nbsp;Puneeth Rajkumar&nbsp;– the face of the event, extended an open invitation to Bengaluru, to come and join the growing running movement yet again. A devoted runner himself, he also emphasized on the positive impact the run has had on the various charities and the causes it supports. Encouraging the city to come together on their, the actor said, “The TCS world 10k has now become synonymous with&nbsp;namma Bengaluru. Over the years, I have had the privilege to lead my city and get them running. TCS World 10K gets the entire city together and provides a concrete platform to the various charitable organizations in the city to raise funds. Come on Bengaluru let’s put our running shoes on!”Marking the ninth year of the run,&nbsp;Vivek Singh, Joint Managing Director of Procam International, said “This year we have pressed the ‘refresh’ button on the run and launched a fresh look, signified by our new re-loaded logo.” Continuing on, Mr. Singh was quick to share his appreciation for the warm welcome Bengaluru city always presents the run. “Bengaluru has been an exceptional host to the TCS World 10K over the last nine years and for that we are always grateful. Without the continued support of all the city and state authorities, our sponsors and partners and, the people of Bengaluru, we would have been unable to celebrate our ninth year!”What’s in store this year?Increased Prize Money: Prize money in the ninth edition of the event has see an overall increase this year, with prize money totalling to a massive USD 1,97,768. An additional incentive for the elite runners breaking the course record has two attractive prize categories –&nbsp;New Course Record Bonus: USD 2,000 for Men &amp; Women &amp; Rs. 50,000 for the Indian Winner and a&nbsp;Course Record Jackpot&nbsp;(if you break the previous course record): USD 2,000 for Men &amp; Women and Rs. 50,000 for the Indian winner.New Partner: After the successful partnership with the Standard Chartered Mumbai Marathon and the Airtel Delhi Half Marathon,&nbsp;Maruti S-Cross&nbsp;joined hands at the TCS World 10K as the ‘Driven By’ partner. The zippy car is all set to complement the feet that hit the ground running on race day, 15th May 2016.Mr. Sanjeev Handa, Vice President, Marketing, Maruti Suzuki India Ltd&nbsp;said, “The S-Cross is ready to lead the way at TCS World 10K in Bengaluru. We are proud to be the Driven By partner of an event that stands for inspiring success. We are prepared to achieve new milestones for S-Cross and the event. The S-Cross takes its #RunAbovetheOrdinary philosophy of motivation forward, with the aim of inspiring runners to do better, run harder and achieve more. By establishing this association successfully, we hope to continue encouraging the world to live and perform Above the Ordinary.”The charity drive associated with the TCS World 10K Bengaluru, spearheaded by India Cares, the Philanthropy Partner of the event, is also poised for a quantum leap this year. TCS World 10K is highest fund-raising platform in South India. Since inception, the event has raised 20.29 crores supporting more than 300 NGOs benefitting various causes. Continuing with the improved structure for charitable contributions from last year, the city of Bengaluru will showcase its giving side yet again.

Bengaluru, time to Refresh, Reload, and RUN! Registrations for the ninth edition of the TCS Worl.jpg

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Bengaluru, time to Refresh, Reload, and RUN! Registrations for the ninth edition of the TCS World 10K begin on 15th March

Inspiring the Garden City to get on its feet yet again, Procam International today announced the start of its registration for the ninth edition of the prestigious World 10K in the city, sixth under the TCS banner. Themed as “Refresh, Reload and Run”, the TCS World 10K this year also boasts of a fresh new logo, and will be customarily flagged off from the Sree Kanteerava Stadium on Sunday, May 15, 2016.With the runs spread across 5 categories, headlined by the&nbsp;Elite World 10K&nbsp;for Men and Women that attract the World’s best track &amp; field and road runners, the&nbsp;Open 10K&nbsp;for the committed amateurs, the&nbsp;5.7km Majja Run&nbsp;for the enthusiasts, the&nbsp;4km Senior Citizens Run&nbsp;for participants above the age of 65 and the&nbsp;Champions with Disability&nbsp;run, registration open on the 15th of March 2016. Registrations for the&nbsp;Open 10K&nbsp;close on&nbsp;7th April 2016, or subject to the availability of running slots, whichever is earlier, while registrations for the other three categories close on&nbsp;22nd April 2016.Participants residing in India will have to pay a registration fee of INR 1,250 for the Open 10K; INR 800 for the Majja Run and INR 300 for the Senior Citizens Run and Champions with Disability Run. For Overseas Applicants, registration fees for the Open 10K will be capped at USD 45; USD 25 for the Majja Run and USD 10 for Senior Citizens Run and Champions with Disability Run.As a boost for amateur runners, confirmed applicants in the Open 10K Run category will be eligible for ‘Priority Line-Up’ on race day, based on the finish times recorded in their timing certificates submitted along with application forms. For confirmed applicants who have improved their performance post registrations, a request for a change in the line-up section can be made till 7th April 2016 on submission of a valid timing certificate.With an aim to encourage&nbsp;women participation, the run has also provided a special quota and limited running places in the open 10K for women applicants without timing certificates.Reaffirming their commitment to fitness and the city of Bengaluru, Mr, Nagraj Ijari, Vice-President and Global Head of Hi-Tech Vertical, Tata Consultancy Servcie, said, “ This season we have seen an increased effort from our TCS employees towards maintaining a high level of fitness, encouraged by our Fit4Life initiative. Over 4000 people across TCS Campuses in the city have already indicated their strong interest in participating in the TCS World 10K this year, with a majority of them excited to run the whole 10 KM!” Honoring the growing popularity and stature of the event, the Mr. Ijari also launched the rewamped logo to bring it at par with the other global events that are sponsored by Tata Consultancy Services. He added, ‘With this logo the run is on par with our other global runs such as the TCS New York City Marathon and the TCS Amsterdam Marathon. The new grid retains the vibrant colours from the previous logo with the addition of the trademark blue from the Tata palette along with cleaner lines and a more contemporary representation of the Vidhan Soudha as the key visual mnemonic.”Superstar&nbsp;Puneeth Rajkumar&nbsp;– the face of the event, extended an open invitation to Bengaluru, to come and join the growing running movement yet again. A devoted runner himself, he also emphasized on the positive impact the run has had on the various charities and the causes it supports. Encouraging the city to come together on their, the actor said, “The TCS world 10k has now become synonymous with&nbsp;namma Bengaluru. Over the years, I have had the privilege to lead my city and get them running. TCS World 10K gets the entire city together and provides a concrete platform to the various charitable organizations in the city to raise funds. Come on Bengaluru let’s put our running shoes on!”Marking the ninth year of the run,&nbsp;Vivek Singh, Joint Managing Director of Procam International, said “This year we have pressed the ‘refresh’ button on the run and launched a fresh look, signified by our new re-loaded logo.” Continuing on, Mr. Singh was quick to share his appreciation for the warm welcome Bengaluru city always presents the run. “Bengaluru has been an exceptional host to the TCS World 10K over the last nine years and for that we are always grateful. Without the continued support of all the city and state authorities, our sponsors and partners and, the people of Bengaluru, we would have been unable to celebrate our ninth year!”What’s in store this year?Increased Prize Money: Prize money in the ninth edition of the event has see an overall increase this year, with prize money totalling to a massive USD 1,97,768. An additional incentive for the elite runners breaking the course record has two attractive prize categories –&nbsp;New Course Record Bonus: USD 2,000 for Men &amp; Women &amp; Rs. 50,000 for the Indian Winner and a&nbsp;Course Record Jackpot&nbsp;(if you break the previous course record): USD 2,000 for Men &amp; Women and Rs. 50,000 for the Indian winner.New Partner: After the successful partnership with the Standard Chartered Mumbai Marathon and the Airtel Delhi Half Marathon,&nbsp;Maruti S-Cross&nbsp;joined hands at the TCS World 10K as the ‘Driven By’ partner. The zippy car is all set to complement the feet that hit the ground running on race day, 15th May 2016.Mr. Sanjeev Handa, Vice President, Marketing, Maruti Suzuki India Ltd&nbsp;said, “The S-Cross is ready to lead the way at TCS World 10K in Bengaluru. We are proud to be the Driven By partner of an event that stands for inspiring success. We are prepared to achieve new milestones for S-Cross and the event. The S-Cross takes its #RunAbovetheOrdinary philosophy of motivation forward, with the aim of inspiring runners to do better, run harder and achieve more. By establishing this association successfully, we hope to continue encouraging the world to live and perform Above the Ordinary.”&nbsp;With over 25,000 individuals representing the global running fraternity at the 2015 edition of the Tata Consultancy Services (TCS) World 10 K Bengaluru, over INR 4.5 crores was raised for charity in aid of multiple causesthrough the efforts of the with Philanthropy Partner India Cares Foundation.The prestigious World 10K continues tobe the top charity event in South India, living up to the rich tradition set by world’s leading distance running events.<ul><li>&nbsp;INR 4.50 crore in clearly-tracked figures raised for charity</li><li>&nbsp;Shrimad Rajchandra Love and Care is the highest pledge-raising NGO with INR 62.40 lakhs raised</li><li>&nbsp;KPMG raised the highest amount among teams as part of Corporate Cares collecting INR 27.50 lakhs</li><li>&nbsp;Sha Nigar is the highest individual -pledge raiser with INR 16.96 lakhs</li><li>&nbsp;Akhaya Sagar emerged the second highest individual pledge raiser INR 15.25 lakhs</li><li>&nbsp;The youngest fundraiser Siddhant Desai was the third highest individual pledge raiser at INR 15.19 lakhs</li></ul>The eighth edition saw an overall increase of over INR 46 lakhs in terms of money raised, as compared to 2014. With Bengaluru ruling the roost, all the four international distance-running events promoted by Procam Internationalhave consistently proved to be significant platforms to raise money for various charitable causes.The charity announcements were made by Nagaraj Ijari, Vice President and Global Head, Hi-Tech and Professional Services Business Segment, Tata Consultancy Services, Puneeth Rajkumar, Face of the TCS World 10K along with Vivek Singh, Procam International, at the special award function held at the ITC Windsor Manor today to felicitate the leading fundraisers.Speaking at the occasion Murray Culshaw, Chairperson of India Cares Foundation”Though there is potential for growth, the event is gaining popularity as the platform where people can contribute orraise funds for any cause of their choice. The TCS World 10K has been able to reach out to almost every cause- be it disability, human rights, environment, animals or education. The system followed is transparent and accountable which builds the trust of the donor, thus NGOs get the support and encouragement to increase awareness of their work and reach out to society. Funds raised through their direct efforts form 16% of the total funds raised.Corporate donations have grown by 9%, with 38 companies fielding 48 teams to various causes. Bengaluru has continued its tradition of giving with the individuals’ donations forming 75% of the funds raised. This edition had 8677 donors showing faith in the organization and cause that they chose to support. The most heartening factor has been involvement from teenagers and youth – 26 were between the ages of 13 and 21 and have been successful in raising more than INR 40lakhs! ‘Thank you’ to each and every donor, partner and government agency for supporting the Social Sector through the TCS World 10K Bengaluru 2015,”Sha Nigar was the top pledge raiser among Care Champions, collecting INR 16.96 lakh, in support of The Association of People with Disability, followed by Akhaya Sagar who raised INR15.25 lakh for Reaching Hand. But the stand-out contribution was made by thirteen year old Siddhant Dessai who raised an astonishing INR 15.19 lakh for Shrimad Rajchandra Love and Care.KPMG led the way for fund-raisers among corporate houses, raising INR 27.50 lakh compared to INR 12.25 lakhs last year, to emerge the highest pledge raising company for two years in a row. Sasken followed suit by raising Rs. 9 lakhs. The team of employees from Shell India raised INR 4.13 lakhs for proVision Asia.The Corporate Cares category, specially designed for companies who wish to sponsor employee teams to participate in the run and raise funds for charity saw 48 teams from 38 companies come together and raised INR 1,13,19,705 benefitting 21 NGOs this year.Amongst the NGOs it was Shrimad Rajchandra Love and Careraising INR 62.40 lakh, followed by Association for People with Disability raising INR 42.04 lakhs. ProVision Asia raised a total of INR 40.50 lakhs at the TCS World 10K 2015.Prarthana Kaul was declared the highest fund raising iCare runner, raising INR 6,93,518 for 14 NGOs. Dilip Jayaram, who participated in the CEO Dash and came third raised INR 5,06,000lakhs for three causes is the second highest fund raiser amongst iCare runners.‘Face of the event’ Puneet Rajkumar, who has been a loyal supporter of the run over the years, said, “As a Bengalurean, I am, with everyedition of the run, thrilled to see the compassionate side of the city. The running community of Bengaluru has never disappointed when it comes to contributing to causes of the run or participating as runners and volunteers. With the amount raised for charity touching a record figure, I feel proud and privileged to be part of the TCS World 10K, 2015”In the concluding remarks,Vivek B. Singh, Joint Managing Director of Procam International said “The amounts raised for charity through the run have increased 10-fold since the first edition of the TCS World 10K was organized in 2008 with every edition contributing to significant development of the charity paradigm. The fact that the event has been able to make such a remarkable impact on society,year after year,is a testament to its ability to bring together the spirit of running and compassion towards various causes.”&nbsp;

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TCS World 10k Bengaluru 2015 Raises More Than INR 4.5crores for Charity

Back for the fifth year, the third under the DHL banner, the DHL Corporate Champions came to a thrilling conclusion as Team Fit Kids took home the winning award of Rs. 1,00,000 with a team aggregate nett time of 1:57:30. Fit Kids’ Sowmya Savanth, completed the 10-Km double-lap course in 00:45:16, the fastest in her category, while her teammate Goutham S. completed the course in 00:36:07, each taking home a prize of Rs. 10,000.Bagging the silver medals and a cash prize of Rs. 75,000 , Team Oracle completed the Race in 02:09:04, just ahead of Team Infosys who finished third with an aggregate nett timing of 02:09:18. Concluding the presentation ceremony, Team IBM won the Best Performing Company Award based on the number of teams fielded for the event.Each of the participating teams consisted of three full-time employees – 2 men and 1 woman runner and the best aggregate of net timings determined the winner of the race. The race that commenced from Kasturba Road at 6 a.m. today, was flagged off by Dhyan Chand Awardees Uday Prabhu and Satish Pillai, Honourable Secretary of Karnataka Amateur Athletics Association, N. Chandrasekhar alongside Denzil George, Relationship Sales Manager, South India, DHL.Marking the weekend of World Environment Day, the corporate race also saw India’s first automatic electronic car, the eco-friendly Reva E2O show the way as the lead car of the DHL Corporate Champions.On the culmination of the DHL Corporate Champions, Mr. R. S. Subramanian, Senior Vice President &amp; Country Manager, India DHL Express said, “We are overwhelmed with the response received by participants for the DHL Corporate Champions 2015, and would like to thank all our participants for their enthusiasm. The passion, camaraderie, determination and delight that was been palpable across teams was truly inspiring. We are confident that the dedication towards fitness, displayed by our participating corporates, is here to stay and would like to congratulate the winners on their achievement.”With a total prize money of INR 3,11,000 this year, the DHL Corporate Champions has been synonymous with the ability to infuse the spirit of team work among participating companies and has also doubled up as an effective HR tool across corporates. In the last four editions, the Corporate Champions has seen renowned companies like Infosys, Wipro, GE India, IBM India, Tesco, Tata Consultancy Services, Nike India among others participate in the category with passion and determination.The DHL Corporate Champions, also marked the end of this year’s edition of the TCS World 10K races. Speaking on the culmination of yet another edition of the run. Dilip Jayram, CEO, Procam International said “We are delighted to see so many corporates put on their running shoes this morning. In spite of the run being rescheduled due to unfortunate circumstances, the zeal and enthusiasm that all the participants have shown has been remarkable. I would like to congratulate the winners and thank all the teams once again for the fabulous turnout.”&nbsp;

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Fit Kids Crowned DHL Corporate Champions 2015

100 elite athletes, including world’s fastest 10K runner Malika Asahssah confirmed to headline the runWith race day fast approaching, Procam International today announced a total tally of more than 25,000 runners and a 100 elite runners for the eighth edition of the TCS World 10K, Bengaluru, with a prize money of USD 194,376. The elite line-up for the World’s Premier 10K represents the best of track &amp; field and road-running.Headlining the run will be the fastest woman in the 10K category, Morocco’s Malika Asahssah, her maiden appearance in the TCS World 10k, she will be hoping to break her 30:58 minute record on race day here in Bengaluru. The elite line-up also includes, defending champion in the women’s category Kenya’s Lucy Kabuu, &amp; Guye Adola, Course Record Holder for Men in the Delhi Half Marathon 2014. Alongside, looking to live up to his reputation, the winner of the Berlin Half Marathon 2015 Birhanu Legese will also be seen at the start line.Complementing the international athletes, will be the Indian runners, which include, defending Champion B C Tilak with a course-time of 30:26, Suresh Kumar, 2014 Delhi Half Marathon Winner, and International Cochin Half Marathon Winner, Lakshmanan G. Amongst the women, the race day will witness, defending champion in the Women’s category of the TCS World 10K Swati Gadhave, Winner of the 2015 Standard Chartered Mumbai Marathon, Kavita Raut, and Surya L winner at the Cochin International Half Marathon 2013Commenting on the preparations for the Tata Consultancy Services World 10K Bengaluru 2015, Nagaraj Ijari, Vice- President &amp; Global Head Hi-Tech &amp; Professional Services Business Segment, TCS said, “TCS World 10K has been hosting top-notch Elite International and Indian Athletes in Bangalore. This year, we are proud to be associated with yet another set of distinguished runners who have redefined track &amp; field and road running through their stellar performance across the globe. Bangalore’s response is a testament of our enthusiasm and commitment towards the joy of running. We eagerly await race day and wish every participant, including 4,000 of our very own TCSers, all the very best.”The Elite Distance Running Program, launched by Procam International, will also field eight runners including Federation Cup Gold Medallist Preeti Lamba at the TCS World 10K. Started in August last year with the aim to promote middle and long distance running at the grassroots for Indian athletes, the program provides a new competitive platform for Indian runners, to train and hone their talent through access to competitive infrastructure and training facilities. The Elite Distance Running Program today has 15 athletes training under the guidance of internationally renowned runner Hugo Van Den Broek, Head Coach from Global Sports Communication (GSC).On the course with the elite athletes and continuing the enthusiasm of the last seven years will be more than 13,000 runners in the Open 10 K Category including more than 112 teams in the DHL Corporate Champions, over 11,000 runners in the Majja Run category, an increase of 500 runners from last year and over 800 runners in the senior citizen category as well as more than 200 runners in the Champions with Disability category.Marking the beginning of the countdown towards Race Day, Vivek Singh, Joint Managing Director, Procam International said, “Bengaluru has always welcomed the TCS World 10K with a lot of enthusiasm and this year looks to be even better. The fact that we have consistently registered more than 25,000 runners over the years just goes to show how the run has evolved into a community activity and become an integral part of Bengaluru. We wish every runner the very best for what we anticipate to an amazing run.”Over the years, the most respected brands have partnered TCS W10K for the transformational role it plays in bringing individuals, organizations and institutions together. SEIKO, World Leader in timing technology, who for over half a century, have been at the forefront of world sport, supporting international events, including six Olympic Games, four soccer World Cups and twelve athletics World Championships and with the world’s leading tennis player, Novak Djokovic announced their debut association with TCS World 10 K as the Official Timing Partner.Bengaluru’s favored taxi aggregator, Uber also announced their association with the TCS World 10K offering a rare chance for runners to leave behind parking woes or having to hitch a ride. At the push of a button, Uber will send across a comfortable, air-conditioned car that will pick-up customers curbside and drop them to the closest point to the start line for a fare low as Rs.7/KM.Procam also announced the dates for the ‘Mirchi Get Active Expo’, a one-stop destination for runners to be held at the Kanteerava Indoor Stadium between the 8th &amp; 10th May 2015. The Expo will remain open through the weekend between 11:00 am and 7:00 pm on all three days, while Procam International shall set-up a special expo for outstation runners on 16th May 2015, at Freedom Park. The weekend of 8th May will also see the finals of the Cigna TTK Treadmillion Challenge, where the winners will take home prizes worth Rs. 1,00,000.The Expo will serve as a venue for bib-collection and will also house exciting stalls to assist the runners on race day by leading sports brands such as Nike, Reebok, Puma, Asics and Proline, alongside TCS, Perfomax, Narayana Health, Giant Starken, Enerzal, Tom Tom, Jabong and Volini.&nbsp;

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25,000 Bengalureans gear-up for the 8th edition of the TCS World 10 K Bengaluru

This year, Bangalore city captured the global running fraternity’s attention as an incredible 25,000 individuals ran the 2014 edition of the Tata Consultancy Services World 10 K Bangalore.Flagged off from Sree Kanteerava Stadium, on 18th of May 2014 a field of top class male and female athletes from India and abroad participated in the Elite Races and set 2 new course records in the process.The Tata Consultancy Services World 10K Bangalore 2014 continues to remain one of the top charity generating events in South India, living up to the rich tradition set by one of the world’s leading distance running events.The amount raised for charity through the 7th edition of the event has crossed the INR 4.04 crore mark, made possible through the commitment of Charity Partner Bangalore Cares and event promoters Procam International Pvt Ltd in providing optimum benefits for charity through the unique platform provided by the world’s premier 10K run.Considering the event is still relatively young, the charity drive associated with the TCS World 10K Bangalore has always maintained a healthy upward growth. The seventh edition, featured an increase of around INR 33 lacs over last year, demonstrating the fact that the city has showcased its giving side in champion fashion. Distance running events the world over are significant charity raising platforms and the same has proved true for the four international running events promoted by Procam International Pvt Ltd in Mumbai, New Delhi, Bangalore and Hyderabad.The amounts raised for charity through the run have increased from Rs 41.35 lacs in the first year, to over Rs 4.04 crores as per the latest figures received by Bangalore cares, for the 2014 edition of the race.This was announced by Mr K Abhayachandra Hon’ble Minister for Sport Govt. of Karnataka, Dr G Parameswara, President Karnataka Athletic Association, and Nagaraj Ijari, Vice President and Global Head, Hi-Tech and Professional Services Business Segment, Tata Consultancy Services, alongwith Puneet Rajkumar, Face of the TCS World 10K, Banaglore at a special awards function held at the ITC Windsor Manor, Bengaluru, the Hospitality Partners, on Wednesday, July 9, 2014.Host city Bangalore, which has a rich heritage of supporting causes of charity as well as philanthropy, set a high benchmark in the second year itself, with the Rs 1.31 crores raised in 2009, heralding a quantum leap of more than 300 per cent over the figure of Rs 41.35 lacs raised in 2008. The progress since then has been steady and encouraging, and the run has encouraged and supported a number of causes that affect society today, from Human Rights and Disability to Education and Healthcare.“We are so pleased that more and more groups are getting involved in the social sector through this event. This year more NGOs realised the importance of the Tata Consultancy Services World 10K Bangalore Run, to increase awareness of their work and to reach out to society. Funds raised through their direct efforts grew from Rs 22 Lakh last year to Rs 1.27 Crore this year. And more companies participated… 34 last year with 42 teams; this year 42 companies with 54 teams. They donated over a crore, for the first time, to various causes. This year a new initiative was taken to make public an ‘Impact Report’ – online, to showcase the considerable impact being made by the funds raised in 2013 through this platform. We are confident that this Impact Report really has helped build the confidence of everyone to participate and donate through the Run. Another first this year was committed involvement by teenagers, raising funds and running for a cause! We also had a special race CEOs of companies contributing to a cause!All sections of society are becoming involved… ‘Thank you’ to each and every donor, partner and the government agencies for supporting the Social Sector through the Tata Consultancy Services World 10K Bangalore 2014,” said Murray Culshaw.“We are indeed proud that the TCS World 10K continues to herald a spectacular running revolution spreading the message of health and wellness among Bangalore’s citizens and the community. With this, it is also proving to be a significant platform to help improve the lives of hundreds of individuals through the funds it raises,” said Vivek B. Singh, Joint Managing Director of Procam International Pvt Ltd, the promoters of the event.‘Face of the event’ Puneet Rajkumar said, “As a proud Bangalorean, I am thrilled to see how the citizens of the city make the run a success year after year either by contributing to causes the run supports, by participating in it as runners and volunteers or just as well wishers. The TCS World 10K has become an intrinsic part of the lives of people here and I am delighted to be a part of it.”Sha Nigar was the top pledge raiser among Care Champion women, collecting Rs 9.16 lacs, in support of The Association of People with Disability while G Manohar Row, emerged the highest pledge raiser among men for Karunashraya – Bangalore Hospice Trust from the Care Champions, raising Rs 6.64 lacs. 14-year-old Nimit Bataviya emerged as the youngest fundraiser, raising Rs 1.43 lac for Shrimad Rajchandra Love &amp; Care. Another youngest kid Trishank Batavia, raised Rs. 48,7003.Like last year, KPMG led the way among corporate houses, raising Rs 12,50,000 compared to Rs 7.25 lacs last year, to emerge the highest pledge raising company. UTC Aerospace System &amp; UTC Otis followed by raising Rs 11, 25,000. The Corporate Cares category is specially designed for companies who wish to sponsor employee teams to participate in the run and raise funds for charity. This year, 54 teams from 42 companies together raised Rs 1,02,62,800 benefitting 27 charities.Among the NGOs it was Reaching Hand, yet again, with Rs 45.2 lacs, followed by ProVision Asia at Rs 44.23 lacs, and Shrimad Rajchandra Sarvamangal Trust at Rs 27.95 lacs.Individual fund raisers have been the largest contributors to capital generated by the voluntary sector through the TCS World 10K Bangalore. This edition has been especially encouraging with 8491 donors showing faith in the organization and cause they chose to support.Suresh Joel is the highest fund raising iCare runner, raising Rs 4, 27, 091. Emal Ketan, who completed the 10K barefoot in below 86 minutes, raised Rs 2, 71, 960 for Sambhav Foundation and is the second highest fund raiser amongst iCare runners.With Eleven editions of the Mumbai Marathon, Nine editions of the Delhi Half Marathon, Seven editions of the World 10K Bangalore and one edition of the Hyderabad 10K Run conducted successfully, distance running has become a revolution across the length and breadth of the country. It’s been a momentous seven-year journey for the TCS World 10K Bangalore since its inception in 2008, and each year, the run continues to transform the way India looks at 10K runs both from a health &amp; fitness, and charity point of view. While the people and city give the event their best, the run returns every bit of noble and selfless effort, giving back good health, wellness and life.About Bangalore caresBangalore Cares is a registered trust that has grown as a friend who believes in, supports, encourages and promotes the NGO community. The focus is on two aspects – encouraging individuals to support NGOs and their cause through donations; and to encourage NGOs to enhance their accountability to society. While our focus has been on Karnataka, we have plans to grow nationallyFor more information about Bangalore cares, please visit www.bangalorecares.in.About Procam International Pvt LtdIn 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek Singh created Procam International Pvt Ltd.At a time when sports was considered the private domain of federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in.Procam International Pvt Ltd is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and live television programming.Procam International Pvt Ltd has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International Pvt Ltd has promoted and conducted over 50 world events, which have elicited player participation of the highest caliber, as well as huge public interest.The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. They are certified by the Association of International Marathons (AIMS) and supported by the Ministry of Youth Affairs &amp; Sports.This has established Procam International Pvt Ltd as the leading sports events creator in India. Its professionalism, attention to detail and dedication has won it the faith of its sponsors, partners, the Government and society at large. &nbsp;

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TCS World 10K Bangalore raises more than INR 4.04 Crores for charity in 2014 the run has helped raise in excess of INR 15.7 Crore since its inception in 2008

The Elite Athlete interaction at the TCS World 10K Media Centre in Bangalore on Thursday evening brought together the event’s top participants – expert roadrunners Geoffrey Kamworor and Lucy Kabuu, and Linet Masai who is a leading track &amp; field athlete – highlighting the TCS World 10K’s character as a prized track &amp; field and road-running event where the world’s top runners compete.Kenya’s Geoffrey is a 2014 World Half Marathon Champion and former world junior cross champion. In top form for the run in Bangalore, he believes he has what it takes to win the USD 21000 prize-money at the TCS World 10K run on Sunday, May 18. “I have trained hard for Bangalore and my sessions have gone well. I am hoping for the best here”, he said. The young star is in India for the fourth time after winning the event in 2012 and as runner-up in the 2011 and 2013 Delhi Half Marathon.Runner of the fastest half marathon of 2013 trained hard for the popular Tokyo Marathon but was unable to finish on a winning note because of cold weather conditions. Back home, he rested before the World Half Marathon Championships, underwent simple training, and won the event. It has been six weeks since that win, and understandably, the top ranked runner on the IAAF top lists is sure he will do well. “On Sunday, if the weather is good, I believe it is very much possible to lower the event’s course record” said Geoffrey assertively.Geoffrey is among the most experienced runners in the men’s ‘Elite’ field at this year’s run but will face stiff competition from follow Kenyan Alex Oloitiptip, who is the defending champion and was runner up in 2012. Other top athletes include the incredibly fast track athlete Vincent Chepkok, who has finished below the 30-minute mark eleven times in the past. In 2013, he ran the 8th fastest time of the year on the 10,000 metre. Others such as Ethopia’s Kinde Atanaw, the fastest man in the run with a best of 27:36, Morocco’s Najim El Qady, and Kenyans Jacob Kendagor and Peter Matelong will ensure edge of the seat action.In the challenging women’s field, Kenya’s Lucy Kabuu is back in India once again. Fresh from her success at the Tokyo Marathon where she finished third in 2:24:16, Lucy is among the world’s leading female distance runners. She won the Delhi Half Marathon in 2011 and returned to Delhi in 2013 to take third place. “Thanks for inviting me, she said modestly”, going on to speak about her preparation for this year. “In 2013, I did not get enough time to prepare myself. This time, I am well prepared and will do my best. I believe everything is possible if God wishes.” 2013 was a year of great success for Lucy as she won the RAK Half Marathon, finished third at the Delhi Half Marathon, and fourth at the TCS World 10K. She is aiming for a top-three position in Bangalore this year.The third Kenyan at the interaction was Linet Masai, who is in India for the first time and proud that she belongs to a family of professional runners who are part of the ‘Masai Running Family’. Linet won a stunning seven medals at various World Championships but her Gold at the 2009 Berlin World Champs 10,000 metre is the highlight of her career so far. Holding a World Junior 10,000 metre Record (30.26.50) and a World Best 10 Miles (50.39) proves Linet is currently among the best female long distance runners. For 2014, Linet is aiming Commonwealth Gold at the 10.000m in Glasgow.Lucy and Linet can expect to be given a run for their money by Ethopian runner Guteni Shone, back in Bangalore after impressing the running fraternity at last year’s TCS World 10K by finishing second behind Gladys Cherono.The winners in the men’s and women’s World 10K categories stand to win USD 21000 each. An added incentive of USD 7500 is up for grabs for the new course record, which the runners will aim at breaking. Currently, the men’s stands at 27.51 minutes, set by Eritrea’s Zersenay Tadese in 2008, while the women’s mark stands at 31.58, set by Ethiopian Yimer Wude in 2010.The runners are back in India thanks to a world-class event but also because of supportive and welcoming crowds that really cheer for runners visiting India.

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World’s top runners ready for face off at the TCS World 10K Bangalore

The Get Active Expo for the TCS World 10K Bangalore 2014 was inaugurated at the Koramangala Indoor Stadium on Friday, May 9, by&nbsp;Dr. N. Nagambika Devi, IAS, Principal Secretary to the Government, Youth Empowerment and Sports Department. Also present on the occasion were Hitesh Sharma, COO, Radio Mirchi, Dilip Jayaram, CEO of Procam International Pvt Ltd, the promoters of the TCS World 10K Bangalore.From May 9 to 11, the&nbsp;Get Active Expo&nbsp;is organised and marketed by Radio Mirchi Activations as a one-stop destination for enthusiasts of health, fitness and wellbeing to come together under one roof.The Expo will be on between 11.00 am and 7.00 pm on all the three days and will also be the venue for all confirmed participants from Bengaluru and its suburbs to collect their running numbers along with the runner kits. Outstation runners can collect their numbers and kits on Saturday, May 17 between 11.00 am and 5.00 pm at the Sree Kanteerava Indoor Stadium.For the first time, leading sports brands such as&nbsp;Nike, Reebok, Adidas, Puma, Asics and Proline&nbsp;have displayed a wide array of products for the benefit of participants. Apart from them,&nbsp;TCS, Perfomax, Narayana Health, Jungle Formula, Wildcraft, Fit Pro, Oakley, Borges, Dr. Lal Path Labs, Enerzal, Art of Living, Myntra and Mana projects&nbsp;will also be present.The expo will give participants ample time to study in detail, race day instructions, familiarize themselves with security arrangements, traffic restrictions, road closures and other arrangements that will come into force on Race Day, May 18.For the seventh edition of the event, Radio Mirchi and Procam International Pvt Ltd have upped the ante and created a festive ambience of all participants with a perfect combination of entertainment &amp; information.Hitesh Sharma, COO, Radio Mirchi,&nbsp;said, “Radio Mirchi 98.3FM is glad to bring the Get Active Expo to Bangalore and give participants of the TCS World 10K an opportunity to celebrate the best in fitness, health and lifestyle plus experience all the excitement surrounding the event. It creates a platform for runners to witness the latest technological advancements in fitness and benefit from world class health and lifestyle brands under one roof.”Charity bibs for the Majja Run at Rs. 1500 and Open 10K at Rs. 3000 are available with Bangalore Cares and at the Get Active Expo until numbers last. A slew of fresh initiatives have been planned to make the running experience on May 18 more memorable.Dilip Jayram, CEO, Procam International Pvt Ltd&nbsp;said, “The Get Active Expo provides World 10K participants and Bangalore’s fitness enthusiasts an opportunity to experience the finest in fitness and wellbeing. As we inch closer to Race Day, it is exciting to see the enthusiasm and eagerness among the participants – indicated by the crowds visiting the Get Active Expo. I am sure that the Expo will be very well received just like it is every year before the run.”The Get Active Expo will also showcase the exclusive limited line of TCS World 10K merchandise. This includes products like&nbsp;personalized coffee mugs with Bib number, name &amp; timing printed, cool and slim USB memory sticks, unisex head wraps, creative laptop skins&nbsp;among other products.In addition to this, the Get Active Expo has also hosted fun activities for the participants like Football Juggling, Street Magic, Zumba Dance, Dhol Kunita, B-Boying and Beatboxing.For more information, log onto – http://tcsworld10k.procamrunning.in/&nbsp;

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TCS World 10K ‘Get Active Expo’ inaugurated The one-stop destination gives fitness enthusiasts a chance to experience the best in health, fitness and wellbeing

Procam International Pvt Ltd, promoters of the Tata Consultancy Services World 10K Bangalore 2014, today announced that the total registrations received for the upcoming run had crossed a phenomenal 25000, crossing last year’s count by around 3000 registrations. A superfast elite athlete field to challenge existing course records, new initiatives for the year and details on the Get Active Expo for the TCS World 10K were among the significant announcements made in a Meet &amp; Greet Session at the ITC Windsor, Bengaluru, the Official Host Hotel, on Tuesday.The occasion was also used by the promoters to declare its preparedness to present an improved seventh edition of the World’s Premier 10K run that presents itself as a classical synthesis of track &amp; field and road running and offers many of the world’s fastest track athletes and their road-running counterparts an opportunity to come together and vie for glory. The seventh edition of the unique run will be flagged off from Sree Kanteerava Stadium on Sunday, May 18 2014.Present on the occasion&nbsp;Mr. Nagaraj Ijari,&nbsp;Vice President &amp; Global Head of Hi-tech &amp; Professional Services Business Segment, Tata Consultancy Services,Mr. Virendra Razdan&nbsp;, General Manager, ITC Windsor,&nbsp;Mr. Vivek Jawali, Chairman of Cardiac Fortis,Mr. Sandeep Juneja,&nbsp;Vice President Commercial, DHL,&nbsp;Ms. Rashmi Sharma,&nbsp;Cluster Head, Radio Mirchi Bangalore,&nbsp;Mr Murray Culshaw,&nbsp;Founder Chairman Bangalore Cares,&nbsp;Mr. Chandrashekhar Rai, Secretary Karnataka Athletic Association,&nbsp;Ms.Reeth Abhraham, International Athlete&nbsp;Mr. P.N. Sankaran,&nbsp;Director Operations, Procam International Pvt Ltd and&nbsp;Mr. Vivek B Singh,&nbsp;Jt. Managing Director, Procam International Pvt Ltd.Commenting on the preparations for the Tata Consultancy Services World 10K Bangalore 2014, Nagaraj Ijari, Vice-President &amp; Global Head Hi-Tech &amp; Professional Services Business Segment, TCS,&nbsp;“Today we stand on the threshold of yet another edition of the TCS World 10K Bangalore 2014, an event that continues to change the way the world looks at 10K runs. We are glad to present improved events each year and look forward to welcoming top track &amp; field and roadrunners from across the world, within India, and from Bangalore to the run. We wish them the very best as they train for the run.”Strong response from Bangalore city:&nbsp;It has been a momentous seven-year journey for the World 10K Bangalore since its inception in 2008, with the event setting benchmarks in terms of elite athlete participation, the involvement of the city and the amount of money raised for charity. For the seventh year, the total participation in the event has crossed 25,000. This commitment from the participants propels Procam International Pvt Ltd to deliver superior events year after year.The&nbsp;Open 10K Run, which also includes contests ‘Nike – The Young and The Fast’ and the ‘DHL Corporate Champions’, has received around 13,200 entries, a whopping 2500 more than last year, while the&nbsp;Majja Run&nbsp;10,600. The&nbsp;Senior Citizens’ Run&nbsp;will have over 750, while the event for the&nbsp;Champions With Disability&nbsp;will see 250 participants. Besides these races, the feature events of the day will be the World 10K for elite men &amp; women.Track athletes and their road-running counterparts to come together in a superfast elite athlete field:&nbsp;Global Sports Communication (GSC), the event’s elite athlete coordinator has put together a highly competitive field of elite athletes for the TCS World 10K Bangalore 2014, with an aim to lower existing course records.The men’s record stands at 27.51 minutes, set by Eritrea’s Zersenay Tadese in 2008, while the women’s mark stands at 31.58, set by Ethiopian Yimer Wude in 2010. An added incentive of USD 7500 is up for grabs for the new course record.Leading the field at the stadium’s start line on Sunday, May 18 will be defending champion and world famous Alex Oloitiptip among men, and winner of a stunning seven medals at World Championships, Linet Masai on the women’s side.Bringing out the true character of the event as a leading track &amp; field and road-running event, the 10K Bangalore will bring together top road racerunners such as Alex Oloitiptip, Geoffrey Kipsang Kamworor, Lucy Kabuu and Meselech Melkamu and their track &amp; field counterparts Moses Kipsiro, Vincent Chepkok, Linet Masai and Ababel Yeshaneh.Each of the runners has highly impressive qualifications. While Alex is the event’s defending champion, Geoffrey ran the fastest half marathon of 2013, Lucy is among the world’s leading female distance runners, and Meselech is one of the fastest debutants in marathon in 2012.Among the track &amp; field experts, Moses won the 5000m and 10,000m at the Commonwealth Games in New Delhi. Vincent was the 8th fastest athlete in 10,000m in 2013, Linet has won several medals at the World Championships in different events, and Ababel was the 5th fastest female runner over 10,000m in 2013. This proves that the event presents itself as an extraordinary platform where the world’s finest runners come together and strive for victory.According to Jos Hermens of GSC, besides Linet, the other strong contenders in the women’s run will be highly experienced Ethopian Meselech Melkamu, winner of five bronze medals at the World Cross Country Championships, and the brilliant Lucy Kabuu, who finished fourth in Bangalore last year and won the Delhi Half Marathon in 2011. They can expect to be given a run for their money by Ethopian runner Guteni Shone, back in Bangalore after impressing the running fraternity at last year’s TCS World 10K by finishing second behind Gladys Cherono.Linet Masai is part of the ‘Masai Running Family’, having talented runner Moses and Dennis Masai as her brothers and Magdalyne as her younger sister running international as well. Her Gold at the 2009 Berlin World Champs 10,000m is the highlight of her career so far. She also clinched a 4th place at the Olympic Games 10,000m in 2008. Holding a World Junior 10,000m Record (30.26.50) and a World Best 10 miles (50.39) proves Linet is among the best female long distance runners and should be the woman to beat.Meselech has a great career on the track and cross-country behind her. She won five bronze medals at the World Cross Country Championships and won the golden medal in the junior race in 2004. Meselech represented Ethiopia at five World Championships, with her silver medal at the 10,000m in 2009 as a highlight. During the same year, she set a new African Record in the 10,000m by running a fabulous 29.53.80. Meselech Melkamu decided in 2012 to move to the marathon and made her debut in Frankfurt, winning the race in a quick 2.21.01.Lucy currently holds the 2nd fastest half marathon time in history, 66.09, clocked at the RAK Half Marathon last year and the 9th fastest in the full marathon, run in Dubai 2012. She is also winner of the Airtel Delhi Half Marathon in 2011. After finishing fourth in last year’s Bangalore 10K, she is aiming for a top three position this year.After her top performance in Bangalore last year, Guteni went on to win both Luanda and Egmond Half Marathons. At the 2014 RAK Half Marathon, she finished third in a very competitive field. She will be one runner to watch out for.The exciting men’s field includes 14 athletes who have run the 10 km just above 28.00 on either track or road and poses a strong challenge to the existing course record.Leading the Men Elite Athletes will be defending champion of the event and Kenya’s Alex Oloitiptip. After his victory in Bangalore last year, Alex made his half marathon debut in Luanda where he was runner-up in a highly competitive running field. Making a transition to road races, Alex is happy to be back in Bangalore and remembers with pride his top achievements that include winning the 2014 Azkoitia – Azpeitia Half Marathon.Alex will face stiff competition from Geoffrey, the 2014 World Half Marathon Champion and former world junior cross champion. His personal best of 58:54, set at the RAK Half Marathon this year, ranked him number one on the IAAF top lists. Geoffrey will come to India for the fourth time. He won the Bangalore 10K in 2012 and was runner-up in the 2011 and 2013 Delhi Half Marathon.Other top athletes such as Ethopia’s gifted Birhanu Legese, the fastest man in the run with a best of 27:34, and Kinde Atanaw, Morocco’s Najim El Qady, and Kenyans Jacob Kendagor and Peter Matelong will ensure edge of the seat action. Posing a threat to the Kenyan and Ethiopian athletes will be American athletes Jeffrey Eggleston and talented Ugandan debutant Joshua Cheptegei, making his international debut in Bangalore.Not new to India, Moses is a strong contender too. He took the second place in Bangalore in 2008 and 2010, and aims at taking the first place this year. Last year, Moses had the biggest win of his career on the road by beating Wilson Kipsang and Haile Gebrselassie in the Great Manchester 10K.Known to be a strong athlete who combines track and road races, Birhanu will add depth to the field in Bangalore. He had his breakthrough at the Great Ethiopian Run in 2012 by finishing second. Last year, he took the third place in Bangalore before he started his track season. Birhanu improved his personal best at the FKB Games in Hengelo, the Netherlands to 13:15.32, and is a man who can do extremely well in the run this year. Even though Kinde Atanaw’s athletics career started only two years ago, the Ethopian made a huge progression, especially at the 10K. After finishing fourth at the 2012 World Junior Championships, he improved his personal best to 27:36 in Prague last year.Vincent Chepkok won his first international medal at the WC Cross Country in 2007, where he finished second in the junior race. In 2011, he took the bronze medal in the senior race. Vincent was among the bests track athletes for the past few years. In 2013, he ran the 8th fastest time of the year on the 10.000m. So far he has run 11 times sub 13:00 in the 5000m on the track and it will be interesting to observe his performance in Bangalore.Get Active Expo: The Get Active Expo for the TCS World 10K Bangalore will be held at the Koramangala Indoor Stadium from May 9 to 11, 2014. For the first time, leading sports brands such as Nike, Reebok, Adidas, Puma, Asics and Proline will present at the Get Active Expo and display a wide array of products for the benefit of participants. Apart from them, TCS, Perfomax, Narayana Health, Jungle Formula, Dr. Lal Path Labs, Enerzal, Art of Living, Myntra and Mana projects will also be present.The Expo will be on between 11:00 am and 7:00 pm on all three days and will be the venue for all confirmed participants from Bengaluru and its suburbs to collect their running numbers along with goodie bags.The new dates constitute a whole weekend and give participants the whole of Friday, Saturday and Sunday to come and collect their running numbers. The period of a week before Race Day also gives them ample time to study in detail, race day instructions, familiarize themselves with security arrangements, traffic restrictions, road closures and other arrangements that will come into force for Race Day.Rashmi Sharma, Cluster Head, Radio Mirchi Bangalore,&nbsp;said, “Radio Mirchi 98.3FM is glad to bring the Get Active Expo to Bangalore and give participants of the TCS World 10K an opportunity to celebrate the best in fitness, health and lifestyle plus experience all the excitement surrounding the event. It creates a platform for runners to witness the latest technological advancements in fitness and benefit from world class health and lifestyle brands under one roof.”Charity bibs for the Majja Run at Rs. 1500 and Open 10K at Rs. 2500 are available with Bangalore Cares and at the Get Active Expo until numbers last. A slew of fresh initiatives have been planned to make the running experience on May 18 more memorable.Nike The Young and The Fast:&nbsp;Nike, the official running partner of the TCS World 10K Bangalore, is committed to innovation and to setting new benchmarks at the TCS World 10K, counted amongst the most respected road races in the world.This year, the world’s leading innovator in athletic footwear, apparel, equipment and accessories announced a grand reward for male and female winners in the 15 to 24 age group of the Open 10K category. The fastest male and female runners will win an exclusive opportunity from Nike to run at an epic International location alongside runners from across the world.Announcing the reward,&nbsp;Avinash Pant, Marketing Director, Nike India Pvt Ltd said, “Nike always inspires athletes around the world, in redefining standards, and in rewarding achievement, strength of mind and purpose. We are delighted, this year, to announce an award that will give young runners a chance to experience something truly epic. Running at an epic international location, alongside runners from across the world, will leave them inspired to run faster and better.”The DHL Corporate Champions:&nbsp;This category of the TCS World 10K Bangalore is open to Corporate Teams to help make the experience of running more fulfilling and competitive for the serious corporate runner. The DHL Corporate Champions is gaining tremendous popularity among organizations of all sizes and is being viewed as a highly effective team building exercise for employees. This year, yet again, the run has received overwhelming participation from many of the leading corporate houses across the city and country. The total number of teams registered is 78 and includes names such as&nbsp;IBM, SAP Labs India, ROBERT BOSCH ENGINEERING AND BUSINESS SOLUTIONS, ORACLE INDIA, SONY INDIA SOFTWARE CENTRE , TESCO HINDUSTAN SERVICE CENTRE, GE INDIA TECHNOLOGY CENTRE, COGNIZANT TECHNOLOGY SOLUTIONS INDIA.The winning team will take home Rs. 1,00,000, and the runners-up will receive Rs. 75,000. The next three finishers will stand to win Rs. 50,000, Rs. 36,000, and Rs. 30,000 respectively.Announcing the category,&nbsp;Mr. Sandeep Juneja, Vice President – Commercial, DHL Express India&nbsp;said, “Marathon running is all about endurance that tests your physical and mental strength and requires a great running form. Each of these elements make a great running experience and this year to bring in diversity we have made it mandatory for teams to have atleast one woman athlete. This is to encourage women runners to showcase their abilities through running and make DHL Corporate Champions even more exciting. We thank all participating teams and corporates and wish them all the very best.”Selfie Contest: To keep up with the growing running community on the social media platforms, this year the promoters have introduced a #selfie contest. Take a selfie while training for the TCS World 10K Bangalore, post it on the Facebook page of the run using #TCSWorld10K, and stand a chance to win exciting event merchandise. One lucky winner will get a chance to take a Selfie with the one and only Carl Lewis.Your Race Day photos:&nbsp;Successful distance running is a huge personal achievement and what better way to share the experience and story with friends and relatives than through a personal photo?Procam International Pvt Ltd continues its association with Marathon-Photos.com, the market leaders in event photography, specializing in long distance road races. Runners participating in any of the race categories will get an opportunity to own their running highlights captured in photographs, taken by Marathon-Photos.com, the official event photographer.Marathon-Photos.com will be photographing participants at several locations on the race route and at the finish. Photographs will be available on the event website within 72 hours of the race.Kingfisher Run in Costume:&nbsp;There’s added fun and excitement in store for the Majja Run participants in the form of the Kingfisher Run in Costume. There are attractive prizes in two categories up for grabs, and participants will be judged on the criterion of creativity and effort put into making of the costume.The Kingfisher Sakkath Bangalorean category for individuals offers a first prize of Rs. 30,000, with the second and third winners standing to gain Rs. 20,000 and Rs. 10,000 respectively. The Kingfisher Bombaat Brigade for Group participants (minimum 10 members per group) carries a first prize of Rs. 75,000, with the runner-up team winning Rs. 50,000.Let’s come together once again and make that one supreme effort to deliver another incomparable event to embellish Bangalore’s rich sporting tradition.<figure class="table"><table><thead><tr><th>Title Sponsor:</th><th>Tata Consultancy Services</th></tr></thead><tbody><tr><th>Under the Aegis of:</th><td>Athletics Federation of India</td></tr><tr><th>Supported by:</th><td>Karnataka Athletics Association</td></tr><tr><th>Promoted by:</th><td>Procam International Pvt Ltd</td></tr></tbody></table></figure> &nbsp;

Countdown to Tata Consultancy Services World 10K Bangalore 2014 begins – In excess of 25000 regi.jpg

thumbnail_Countdown to Tata Consultancy Services World 10K Bangalore 2014 begins – In excess of 25000 regi.jpg

Countdown to Tata Consultancy Services World 10K Bangalore 2014 begins – In excess of 25000 registrations received till date

~ New Home, New Start, Memories Forever #EndendiguBengaluru ~~ Registration for all race categories commence on Thursday, February 15th~Bengaluru, 14 February 2024: Procam International, pioneers of globally-renowned distance-running events in India, have announced the 16th edition of the World Athletics Gold Label Road Race Tata Consultancy Services World 10K Bengaluru (TCS W 10K), scheduled for Sunday, 28th April.**TCS World 10K Bengaluru, is a mirror of the myriad parts - where you can compete with the world’s best in one of the fastest courses, colour up your life while changing another’s, and bond with friends and peers in the city’s most vaunted running celebration while achieving your personal running goals.&nbsp;Always A Step Ahead, Spectacularly Scenic, Incredibly Fast, Endlessly Magical, Truly Inclusive; simply – #EndendiguBengaluru - Forever Bengaluru.Runners and the running experience are at the core of the event. Each year, the TCS World 10K Bengaluru strives to offer the best race day experience. The 2024 edition sets off on a new adventure promising equal fervour with exciting enhancements, including a new start and finish line.With support from the Indian Army, Karnataka &amp; Kerala Sub Area, Field Marshal Sam Manekshaw Parade Ground will be the new home for the TCS World 10K Bengaluru. The participants will traverse Bengaluru’s prominent landmarks Cubbon Park, Ulsoor Lake, and Chinnaswamy Stadium immersing themselves in the city's spirit.Sunil Deshpande, Regional Head, TCS Bengaluru, said “TCS World 10K Bengaluru fosters a remarkable spirit of unity in our city. TCS has been associated with the World 10K Bengaluru since 2011 and we are extremely proud that the event has grown in popularity and stature to become the city's premier running event. TCS is honoured to be part of an occasion that brings people together from all walks of life. From seasoned athletes to first-time runners, this event celebrates the joy of achievement and the power of collective support for causes close to our hearts. We eagerly look forward to seeing the streets of Bengaluru reverberating, once again, with the rhythm of determination and triumph."&nbsp;The World’s Premier 10K with a total prize money of USD 210,000, attracts some of the leading Indian and international athletes along with amateur runners from across the globe.&nbsp;Registration for all race categories, including the Open 10K, Majja Run (5.1km), Silvers’ Run, and Champions with Disability (4.2km), will commence on Thursday, February 15th, starting at 7:00 am. The registration period will conclude on Friday, March 29th, at 11:59 pm, or as soon as running places are filled, whichever is earlier. Register now at <a href="https://tcsworld10k.procam.in/">https://tcsworld10k.procam.in</a>To encourage women's participation, a limited number of spots are set aside for women who do not possess a timing certificate. Registration under these criteria will be based on a first-come, first-served basis.&nbsp;&nbsp;Naarayan TV, CMO, IDFC FIRST Bank, said “This is IDFC FIRST Bank’s third year partnering with TCS World 10K Bengaluru, that celebrates the city of Bangalore and its people. Our association with the marathon is a fitting one as it ties in with our Customer First philosophy and helps us be involved with our customer’s journey, both fitness and financial. we look forward to an event that radiates energy and celebrates the runners’ #JourneyToTheStart”-Speaking about the event, Major General Ravi Murugan, AVSM – GOC, Karnataka &amp; Kerala Sub Area said, “I believe the TCS World 10k Bengaluru is the flagship race of the country. I must say we are extremely happy to be associated with this event - for it symbolizes excellence which I’d like to believe is synonymous with the Army. While fitness is a lifestyle choice, it is a foundational requirement for a soldier in the Army for the functional role he or she performs. The 10k exemplifies dedication, determination and passion. We would like to believe these are core values of the Army too. Lastly we were extremely happy when Procam approached us with respect to a change of venue and now the race to start from one of our grounds- the beloved Field Marshal Sam Manekshaw Parade ground. We offer our full support for the conduct of this event.”Run from anywhere in the world via the TCS World 10K Bengaluru appRunners from anywhere in the world can experience the magic of the event and run in the 10K and 5K via the exclusive TCS World 10K Bengaluru app. Registration for the virtual run opens on Thursday, February 15th, and will close on Tuesday, April 23rd, 2024, or till available spots are taken, whichever comes first.&nbsp;Sobisco comes on board to fuel runners with nutrition&nbsp;Sobisco has teamed up with the TCS World 10K Bengaluru 2024 as the official Refreshment Partner. For over a decade, Sobisco has been on a mission to provide the nation and beyond with top-quality, nutritious snacks. Their commitment to excellence has led to remarkable success.&nbsp;Sobisco's goal has always been to promote health and wellness through nutrition. As part of this collaboration, Sobisco will provide healthy refreshments in the post-race bags, and all registered participants will receive exclusive product hampers.&nbsp;Finisher Tee by ASICS Sports Goods PartnerAs a token of recognition for their efforts and achievements, Japanese sports performance brand ASICS will present the exclusive Finisher Tee for the top 1000 finishers each, across men and women in the Open 10K.Talking about the 16th edition, Vivek Singh, Joint MD, Procam International said, “For the past 16 years, the TCS World 10K Bengaluru has been the pride of this city - bringing everyone together on a common platform . As we kickstart the registrations for the 2024 edition, our special thanks to the Indian Army, Karnataka, and Kerala Sub Area for giving us a new start and finish.Our thanks to the Government of Karnataka, who have been supporting this event since its inception. Our gratitude to our Sponsors, Partners and the running community, you have made this event an integral part of Bengaluru, and this legacy will continue to grow from strength to strength each year…. Forever Bengaluru #EndendiguBengaluru.”Tata Consultancy Services World 10K Bengaluru has continued support from the Government of Karnataka, Karnataka Athletic Association, Ministry of Youth Affairs &amp; Sports, Ministry of External Affairs, Ministry of Home Affairs, Bengaluru Police, Bruhat Bengaluru Mahanagara Palike, Department of Horticulture, Sports Authority of India, Athletics Federation of India, World Athletics, Association of International Marathons &amp; Distance Races and Global Sports Communication.The TCS World 10K Bengaluru is strengthened by partnerships from-&nbsp; &nbsp;Title Sponsor —&nbsp;Tata Consultancy ServicesAssociate Sponsor — IDFC FIRST Bank&nbsp;Sports Goods Partner — ASICS&nbsp;Driven by — TATA.ev&nbsp;Snacking Partner — Cadbury FUSE&nbsp;Hydration Partner — Bisleri&nbsp;Energy Drink Partner — FAST&amp;UP&nbsp;Social Connect Partner – Vedanta&nbsp;Print Partner — The Times of India&nbsp;Entertainment Partner — Mirchi&nbsp;Telecast Partner – SONY Sports 1Refreshment Partner - SobiscoMedical Services Partner — Fortis&nbsp;Philanthropy Partner — aidbees&nbsp;Hospitality Partner — ITC Windsor BengaluruSilvers’ Run Facilitator — Vayah VikasInclusion Ally — ABBF**The Race date of the TCS World 10 K Bengaluru, i.e. Sunday 28th April 2024, may undergo a change on account of elections to the 18th Lok Sabha.&nbsp;In case there is a conflict of dates, the new event date will be intimated to all immediately.&nbsp;

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